Performance Marketing

• Own the full inbound conversion system from first traffic touch through MQL and into sales-ready conversations
• Build, optimize, and iterate on HubSpot nurture programs
• Own web conversion performance on key landing pages and the Omatic website

Demand Generation, Growth Manager

• Lead and execute SBA Pro-Life America’s South Carolina political and grassroots strategy for the 2026 midterms and 2028 Presidential Caucus
• Serve as the primary conduit between South Carolina operations and SBA’s national leadership team
• Implement comprehensive grassroots and grasstops campaign plans to mobilize voters and key stakeholders
• Build, maintain, and leverage strong relationships with state and local pro-life organizations, conservative leaders, and coalition partners
• Act as SBA’s primary liaison to South Carolina Republican Party leadership at the state and local levels
• Recruit, hire, and manage field, communications, and consulting staff as needed to meet campaign objectives
• Oversee campaign budgets, reporting, and compliance in coordination with SBA headquarters

Campaign Manager

• Develop and lead integrated ABM and demand generation strategies that drive awareness, engagement, pipeline, and revenue across target enterprise accounts and priority segments
• Design programs that engage enterprise buying groups and personas for our data set, including executive, technical, operational, and functional stakeholders
• Build marketing motions that support long-cycle enterprise sales opportunities and multi-touch engagement strategies
• Translate account, persona, and vertical insights into targeted marketing programs that improve account penetration and sales conversion
• Build, launch, and optimize multi-channel marketing campaigns across digital, paid media, email, content syndication, events, publications, web, and content marketing channels
• Own campaign planning, audience segmentation, messaging alignment, execution timelines, and performance metrics and reporting
• Support website, landing page, and conversion optimization strategies to improve campaign performance and engagement
• Lead pipeline generation reporting and performance analysis across enterprise marketing programs
• Track and analyze campaign influence, sourced pipeline, account engagement, lead-to-opportunity conversion, funnel progression, and stage conversion metrics
• Pull and interpret campaign and pipeline data from Salesforce and related systems to identify trends and communicate performance insights to leadership
• Partner closely with Revenue Operations and Lifecycle teams to align lead scoring, pre-sales funnel stages, handoff processes, and account progression strategies across the customer journey

Director of Enterprise ABM, Demand Generation

• Plan and execute multi-channel campaigns across digital, field, and partner channels
• Own end-to-end campaign execution from strategy through reporting and optimization
• Run always-on programs including webinars, email nurture, and content syndication
• Align campaigns with sales priorities and GTM initiatives
• Lead webinar strategy, execution, and performance
• Optimize campaigns for lead quality, conversion, and pipeline impact
• Partner with sales on lead follow-up and campaign alignment
• Work with marketing ops on tracking, attribution, and execution
• Collaborate with field and partner teams for coordinated programs

Growth Marketing Campaign Manager

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Demand Generation Manager

• You are responsible for building and operating the pipeline engine of the business, directly accountable for how marketing drives pipeline, conversion, and revenue.
• The Director of Demand Generation is a strategic and hands-on leader who owns and operates a high-performing demand engine across acquisition and expansion.
• You will integrate Demand Generation, Performance Marketing, Lifecycle Marketing, and Customer Marketing into a unified system that drives predictable, scalable growth across new logo and customer expansion.
• Define and own the demand generation strategy aligned to revenue targets, portfolio priorities, and GTM initiatives.
• Build integrated programs that drive pipeline across both new logo acquisition and customer expansion.
• Own pipeline creation tied to strategic priorities and GTM teams across new logo and customer expansion.
• Lead from the front, stepping into execution when needed to ensure performance, speed, and quality.

Director of Demand Generation

• Supporting Quality Assurance (QA) processes to ensure deliverables are met
• Manage individual case load effectively to meet and exceed departmental service goals
• Ensure system specifications match those of the plan documents via a plan rules audit
• Participate in prior recordkeeper and financial advisor calls

Conversion Specialist II

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.
• Interprets performance trends, ties them to goals, and recommends tactical adjustments.
• Manages task dependencies across roles; ensures overall workflow progresses as planned.
• Facilitates portions of client discussions with clarity and preparation.
• Builds foundational coaching skills (observation, feedback, role modeling).
• Identifies patterns in creative performance and recommends adjustments.
• Anticipates resource implications and provides inputs for scoping.
• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Senior Digital Ads Manager

• Own demand generation strategy aligned to company growth and pipeline goals
• Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)
• Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution
• Define KPIs and continuously optimize campaigns based on performance data
• Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs
• Partner with Content and Product Marketing to develop high-performing campaign assets
• Analyze funnel performance and identify opportunities to improve conversion and efficiency
• Build reporting frameworks and dashboards to track campaign and pipeline performance
• Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution

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