Performance Marketing

• Develop and manage paid social campaigns across multiple platforms
• Align campaign strategies with overall marketing objectives
• Define and refine audience segments using demographic and behavioral data
• Manage campaign budgets to maximize ROI
• Monitor campaign metrics and generate performance reports
• Conduct A/B tests on creatives, headlines, and landing pages
• Maintain detailed records of campaign strategies, results, and creative assets

Paid Social Trader

• Own and optimize paid acquisition channels including search, social, and display
• Plan and execute performance-driven campaigns aligned to pipeline and revenue targets
• Partner with Content and Product Marketing to develop high-converting assets and messaging
• Manage budgets, forecasts, and ROI targets across channels
• Analyze performance data and optimize campaigns using full-funnel metrics
• Test and scale new channels, audiences, and AI-driven use cases

Performance Marketing Manager, B2B SaaS

• Conduct comprehensive keyword research and analysis to identify high-performing keywords.
• Create, manage, and optimize PPC campaigns across platforms like Google Ads and Bing Ads.
• Develop ad copy and landing page strategies to improve relevance and quality score.
• Monitor and control advertising budgets to ensure optimal ROI.
• Analyze campaign performance using tools like Google Analytics and provide actionable insights.
• Implement A/B testing methodologies to optimize ad creative and landing pages.
• Stay updated on industry trends and competitor strategies to propose new ideas.
• Collaborate with cross-functional teams to align advertising efforts with overall marketing strategies.

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Paid Social Trader

Performance Marketing Manager, B2B SaaS

Paid Search Trader