Performance Marketing

• Lead paid acquisition strategy, development, and execution across programmatic and paid social channels to scale global user growth.
• Manage and optimize user acquisition campaigns to achieve CAC and payback targets across priority markets and audience segments.
• Monitor, analyze, and report on campaign performance, providing actionable insights and strategic recommendations for continuous improvement.
• Manage and deploy the monthly performance marketing budget across paid acquisition channels.
• Drive continuous campaign improvement through rigorous KPI analysis, structured testing, and optimization frameworks.
• Collaborate closely with cross-functional teams including creative, product marketing, analytics, and regional growth teams to align campaign strategy and execution.
• Identify new opportunities to reach football fans globally through experimentation across channels, audiences, and creative formats.
• Support additional growth initiatives and responsibilities as needed.

Performance Marketing Manager

• Develop, execute, and optimize paid media campaigns across Google Ads channels.
• Conduct comprehensive keyword research to identify high-impact opportunities for paid search campaigns.
• Manage marketing campaign budgets effectively, ensuring optimal resource allocation for maximum performance.
• Utilize tools like Google Analytics, Google Tag Manager, and SEO tools to monitor campaign performance and generate detailed web analytics reports.
• Implement conversion optimization strategies to improve click-through rates (CTR), conversion rates, and overall media performance analytics.
• Collaborate with cross-functional teams to align media strategies with broader marketing objectives and brand messaging.
• Stay current with industry trends in performance marketing, SEM (Search Engine Marketing), affiliate marketing, and digital marketing innovations to continuously refine tactics.

Paid Media Specialist

• Plan, launch, and manage Google Ads campaigns
• Manage Search Ads, Performance Max, Display, YouTube, and retargeting campaigns where needed
• Manage Meta Ads, TikTok Ads, and other paid channels if required
• Optimize campaigns based on CAC, ROAS, conversion rate, and customer quality
• Review landing pages and suggest improvements to increase conversion rate
• Prepare weekly and monthly performance reports

Performance Marketing jobs in Pakistan

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Performance Marketing Manager

Paid Media Specialist

Performance Marketing Specialist