Performance Marketing

• The Marketing Center of Excellence (COE) – Online Demand Generation Senior Specialist supports CBIZ’s National Marketing team by developing and executing integrated, data-driven campaigns that build awareness, engage target audiences, and generate revenue opportunities.
• Reporting to the Director of Online Demand Generation, this role partners with Content, Creative, Digital, National Marketing, and COE Project Management to plan and execute campaign strategy in Asana, optimize buyer engagement, and measure performance across the customer journey.
• Top of Funnel Marketing (25%) Inbound Lead Generation - Build, execute and leverage web forms, landing pages, email, and other strategies focused on capturing net-new leads to nurture through to sales-ready state.
• Outbound Lead Generation - Ideate, build, coordinate, leverage and execute multi-touch account-based marketing, email, paid advertising, and social selling campaigns focused on engaging existing leads to convert them to opportunities for Sales Team.
• Account-Based Marketing - Creation of hyper-targeted, account-based marketing campaigns designed to drive revenue, recognition, and relationship within identified priority accounts.
• Middle of Funnel Marketing (25%) Sales & Marketing Operations - Serve as connector between sales and marketing teams ensuring leads are handed off to Sales Team...
• Customer Journey - Build, own, and continuously monitor key customer journeys, based on lead source.
• Identify ongoing areas of improvement within each customer journey, from awareness to conversion to advocacy.

Senior Demand Generation Specialist

• Plan, launch, and optimize campaigns across Google and Meta
• Write compelling ad copy and collaborate with design on creative assets
• Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
• Conduct audience research and build targeted segments
• Run A/B tests on creatives, copy, and audiences
• Report weekly on spend, performance, and recommendations

Paid Ads Specialist – Google, Meta

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Evaluates and improves execution quality of complete ad campaign setup in all main channels (Social, Search, Display, Video); anticipates issues and begins diagnosing root causes.
• Interprets performance trends, ties them to goals, and recommends tactical adjustments.
• Manages task dependencies across roles; ensures overall workflow progresses as planned.
• Facilitates portions of client discussions with clarity and preparation.
• Builds foundational coaching skills (observation, feedback, role modeling).
• Identifies patterns in creative performance and recommends adjustments.
• Anticipates resource implications and provides inputs for scoping.
• Oversee the complete quality assurance (QA) process from development through finalization, approval, and launch

Senior Digital Ads Manager

• Own demand generation strategy aligned to company growth and pipeline goals
• Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)
• Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution
• Define KPIs and continuously optimize campaigns based on performance data
• Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs
• Partner with Content and Product Marketing to develop high-performing campaign assets
• Analyze funnel performance and identify opportunities to improve conversion and efficiency
• Build reporting frameworks and dashboards to track campaign and pipeline performance
• Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution

Senior Demand Generation Manager

• Grow new lead and sales qualified opportunity volume through the execution of an integrated marketing plan for the North America software business.
• Organize and lead execution of an outbound marketing plan that drives performance and meets goals, employing a variety of marketing strategies and vehicles to engage our target account list.
• Lead ABM execution to ensure coverage across target accounts, aligning with sales.
• Collaborate with content and design to develop engaging content relevant to the target audience.
• Lead team in planning and scheduling marketing campaigns with a variety of tactics including trade shows, round tables, webinars, email, social, conferences, digital ads, content and other activities.
• Deploy marketing strategy to accelerate in-pipeline opportunities to customer conversion.
• Represent Opus 2 with industry agencies, associations and special interest groups.
• Monitor and report on marketing programs regularly to evaluate their efficiency and effectiveness.

See all jobs on JobTailor

Senior Demand Generation Specialist

Paid Ads Specialist – Google, Meta

Data Conversion Specialist

Senior Digital Ads Manager

Senior Demand Generation Manager

Marketing Campaign Manager