Performance Marketing

• Plan, implement, and optimize paid media campaigns across Google Ads, Meta, Microsoft Ads (Bing), and Criteo
• Leverage Search Ads 360 (SA360) to manage, automate, and optimize large-scale paid search campaigns
• Monitor key KPIs, develop in-depth performance reports, and provide strategic insights on campaign performance, customer journey, and ROAS
• Collaborate closely with SEO, CRM, Media, Analytics, and Content teams to integrate paid media into omnichannel marketing strategies
• Conduct A/B testing and continuously optimize targeting, creatives, and campaign performance
• Support the development and execution of paid media strategies for new international markets and audience segments
• Build and strengthen relationships with internal teams and external stakeholders to drive cross-functional collaboration
• Drive innovation by identifying, evaluating, and introducing new tools, technologies, and best practices to enhance campaign effectiveness
• Report directly to the Digital Marketing & Analytics Manager

Senior PPC Specialist optimizing global paid media for Diesel’s premium fashion e-commerce business

Senior PPC Specialist

Senior PPC Specialist optimizing Google, Meta, Microsoft, and programmatic campaigns for Diesel’s premium fashion e-commerce business. Driving ROAS, analytics, testing, and international paid-media growth.

• Managing and optimising Paid Search campaigns across Google Ads and Microsoft Ads, with a strong focus on performance (CPL, ROI, conversions), testing and continuous optimisation
• Exploring, testing and scaling advertising opportunities within AI-powered search and conversational platforms (e.g. ChatGPT, Gemini and future AI advertising environments) as new formats and capabilities become available
• Building and executing keyword strategies and campaign structures aligned with business objectives
• Continuously improving campaigns through testing, optimisation and data analysis (ads, bidding strategies, audiences, landing pages)
• Supporting the rollout and performance monitoring across multiple markets (Italy, Spain, and beyond)
• Collaborating on landing page optimisation and CRO initiatives
• Contributing to cross-channel growth initiatives : CRM / email campaigns GEO (Generative Engine Optimisation) and emerging search trends
• Performance-driven content testing
• Ensuring strong tracking, reporting and data quality (GA4, CRM, attribution)
• Identifying new growth opportunities and scalable acquisition levers
• Preparing the evolution of Paid Search toward AI-driven experiences and new ad formats
• Managing and testing AI-powered campaign types and ad formats as they become available (e.g. AI search ads environments)

Paid Search Specialist driving performance for WEP's Italian market

Paid Search & Growth Specialist, Italian Market

Paid Search Specialist optimizing campaigns for WEP’s international educational experiences. Focusing on the Italian market while collaborating across channels and countries.

Performance Marketing jobs in Italy

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Senior PPC Specialist

Paid Search & Growth Specialist, Italian Market