Performance Marketing

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Plan, launch, and optimize campaigns across Google and Meta
• Write compelling ad copy and collaborate with design on creative assets
• Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
• Conduct audience research and build targeted segments
• Run A/B tests on creatives, copy, and audiences
• Report weekly on spend, performance, and recommendations

Paid Ads Specialist – Google, Meta

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Responsible for all post-sale activities of assigned clients.
• Manages fulfillment of larger contracts with complex requirements.
• Develops and implements efficiencies and opportunities in managing clients' campaigns.

Campaign Manager

• Ad buy prep. Work with the Senior Paid Media Manager to ensure that campaigns are ready for launch. This means supporting processes like political verification/disclaimer set up, pixel placement, ad sourcing/tracking, finalized creative delivery, Q/A processes, audience onboarding, and other logistics required to ensure timely and efficient program launches. This is detail-oriented, high-volume work where catching small errors before launch makes a big difference.
• Ad buy execution. Traffic ads and tags to self-serve platforms (Facebook, Google Ads, The Trade Desk, CM360, etc.) expertly, efficiently, and accurately. You will be responsible for making sure all campaigns are set up in a way that is aligned with best practices and approved media plans. You'll develop fluency across multiple platforms and ad serving tools, and will be responsible for executing a large volume of trafficking tasks with consistency and precision.
• Reporting. Work with data and analytics staff to access data related to performance of live campaigns. Work with the Senior Paid Media Manager to develop program insights. Develop comfort pulling and interpreting campaign data in Excel and Google Sheets to surface performance insights and optimizations.
• Collaboration and communication. Clearly communicate program updates to the Senior Paid Media Manager and the Paid Media Director. Proactively flag campaign issues, anticipate needs before they become blockers, and bring forward new ideas to improve team workflows.
• Flexibility. Maintain a level of flexibility in the specific expectations of this job as the Priorities program takes clearer shape.

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Director, Demand Generation

Paid Ads Specialist – Google, Meta

Data Conversion Specialist

Campaign Manager

Paid Media Associate