Performance Marketing

• Own day-to-day campaign setup, optimization, and performance tracking across Google Ads, Meta, and programmatic (The Trade Desk) platforms.
• Assist in the creation and documentation of paid media testing strategies and hypotheses.
• Collaborate on weekly client check-ins and contribute to performance reviews and reporting.
• Conduct campaign audits and compile insights to inform strategy adjustments.
• Analyze paid performance data and experiment outcomes to identify trends and opportunities for improvement.
• Help prepare and deliver client-facing presentation materials, dashboards, and quarterly business reviews.
• Partner with internal teams (design, analytics, and engineering) to align ad creative, landing pages, and audience targeting.
• Support the development of cross-channel recommendations that connect paid media learnings with broader growth strategies (e.g., email, CRO, lifecycle).
• Use AI tools to speed up reporting and data analysis, bulk ad uploads, and competitor research.
• Stay current on platform updates, digital trends, and best practices across paid search, social, and programmatic.

Growth Associate – Paid Media

• Own the product vision and roadmap for ads quality systems
• Drive the strategy and execution for increasing the velocity of experimentation
• Work hands-on with machine learning engineers and ads engineers
• Define and track the right success metrics for ads quality
• Operate in a fast-paced, constantly evolving environment

Senior Product Manager, Ads Quality

• Supports data-informed marketing decisions by providing audience insights, performance analysis, research support, and scalable marketing solutions
• Helps improve campaign effectiveness, optimize audience engagement, and support strategic decision-making
• Collaborates with stakeholders across Marketing and the broader organization to analyze performance and support audience strategy
• Monitors and analyzes marketing performance data, identifies trends and provides actionable recommendations
• Supports audience segmentation, targeting efforts, and analyzes audience trends and engagement patterns
• Contributes to the development and continuous improvement of scalable marketing frameworks and processes
• Participates in cross-functional initiatives that support organizational goals

Performance Marketer

• Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
• Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
• Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
• Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
• Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
• Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
• Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals
• Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live

Growth Marketing Manager, Paid Social, Display

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Plan, launch, and optimize campaigns across Google and Meta
• Write compelling ad copy and collaborate with design on creative assets
• Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
• Conduct audience research and build targeted segments
• Run A/B tests on creatives, copy, and audiences
• Report weekly on spend, performance, and recommendations

Performance Marketing jobs in Hawaii

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Growth Associate – Paid Media

Senior Product Manager, Ads Quality

Performance Marketer

Growth Marketing Manager, Paid Social, Display

Director, Demand Generation

Paid Ads Specialist – Google, Meta