Performance Marketing

• Develop and implement demand generation strategies aligned with business objectives and revenue targets
• Plan, execute, and optimize multi-channel campaigns (email, webinars, content syndication, social media, paid media, and events)
• Drive top-of-funnel lead generation and implement nurturing programs to move prospects through the sales funnel
• Build and organize lead flow through website optimization (CTAs, landing pages, conversion paths)
• Manage campaign budgets and allocate resources effectively to maximize ROI
• Analyze campaign performance and use data-driven insights to optimize efforts
• Collaborate with Product Marketing to develop compelling content, offers, and messaging
• Coordinate with third-party agencies to execute content, events, and syndication programs
• Ensure consistent branding and positioning across all demand generation initiatives
• Own the demand gen tech stack: MarkOps platforms, ABM tools and marketing analytics tools.
• Stay current with the latest demand generation technologies and trends

Demand Generation Lead

• Piloter la stratégie paid media sur tous les leviers
• Gérer et optimiser le budget d'acquisition
• Construire les forecasts de leads
• Analyser la performance et formuler des recommandations
• Collaborer avec les équipes créatives
• Manager et faire monter en compétence d’un trafic manager

Paid Media Lead

• Take the lead on one or two paid acquisition channels (e.g., Meta, TikTok, Google, etc.), with potential to expand scope based on performance
• Contribute to building scalable acquisition funnels, from execution to iteration, with aggressive growth targets in mind
• Run high-velocity testing loops (creatives, audiences, placements) to improve CAC and LTV
• Monitor performance daily using tools like Voluum, GA4, and internal dashboards
• Drive decision-making through deep analysis of CPA, ROAS, retention, and cohort behavior
• Build and maintain internal reporting frameworks that guide strategic shifts and tactical moves
• Own the creative briefing process: define hooks, formats, and angles based on performance patterns
• Collaborate closely with the content and product teams to launch and iterate on high-converting landing pages
• Implement systems to reduce creative fatigue and increase speed of testing
• Build strong relationships with traffic sources and negotiate premium placements and custom deals
• Explore new acquisition opportunities (networks, formats, tools) and build internal evaluation criteria
• Identify opportunities to streamline acquisition processes through automation and internal tools
• Create SOPs, playbooks, and experiment pipelines for scaling campaigns efficiently

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Demand Generation Lead

Paid Media Lead

Senior Performance Marketer