Performance Marketing

• Manage and optimize Google Search Ads campaigns across a portfolio of local business clients.
• Monitor campaign performance and proactively identify opportunities for optimization.
• Support new account launches by setting up campaigns, ad groups, keywords, tracking, and reporting.
• Create and optimize ad copy to improve click-through rates and conversions.
• Review and adjust bidding strategies to maximize performance and return on ad spend (ROAS).
• Analyze search term reports and eliminate underperforming or irrelevant traffic.
• Set up and manage Google Tag Manager implementations and conversion tracking.
• Collaborate with internal stakeholders to ensure advertising efforts align with client goals.

Google Ads Specialist

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta, and other relevant platforms
• Manage campaign budgets, spending pace, and performance reporting across all channels
• Develop and implement testing frameworks for creatives, ad copy, audiences, and landing pages
• Set up and maintain accurate campaign tracking and attribution using GA4, pixels, and UTM parameters
• Analyze performance data and translate it into actionable insights and recommendations for stakeholders
• Stay up to date with platform updates, industry trends, and emerging advertising opportunities
• Collaborate with internal teams on creative briefs, landing page optimization, and overall campaign strategy

Performance Marketing Manager, German Speaker

• Plan, execute, optimize, and report on paid media campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn.
• Develop paid advertising strategies that support eCommerce growth and lead generation.
• Collaborate with sales, technical, and creative teams to ensure campaign alignment.
• Maintain consistent messaging and audience targeting across advertising channels.
• Continuously optimize campaigns to improve performance and return on investment.
• Manage and optimize a $3M annual marketing budget across multiple advertising channels.
• Allocate advertising spend to maximize campaign efficiency and ROI.
• Monitor campaign budgets and spending performance.
• Identify opportunities to improve budget allocation and campaign profitability.
• Track key performance metrics including CTR, CPC, CPA, and ROAS.
• Prepare recurring performance reports and strategic recommendations.
• Analyze campaign data to support data-driven decision making.
• Present performance insights to leadership.
• Lead A/B testing initiatives across creative assets, audience targeting, and landing pages.
• Optimize campaigns based on testing results and performance data.
• Improve conversion rates through continuous experimentation and refinement.
• Identify opportunities to improve campaign effectiveness across channels.
• Partner with sales, technical, marketing, and creative teams throughout campaign execution.
• Coordinate messaging and campaign strategy across departments.
• Support creative optimization to maximize engagement and campaign performance.
• Communicate technical marketing insights clearly to cross-functional stakeholders.
• Develop paid media campaigns targeting business audiences.
• Support lead generation and customer acquisition initiatives.
• Apply B2B marketing strategies throughout campaign planning and execution.
• Optimize campaigns for qualified lead generation and business growth.

Performance Marketing jobs in Egypt

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Google Ads Specialist

Performance Marketing Manager, German Speaker

Senior Paid Media Specialist