Performance Marketing

• Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and conversions.
• Perform in-depth keyword research, competitor analysis, and opportunity discovery.
• Optimize on-page elements including titles, meta descriptions, headers, schema markup, and internal linking.
• Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability.
• Build and manage high-quality backlink acquisition strategies.
• Monitor rankings and website health using tools such as SEMrush, Ahrefs, Screaming Frog SEO Spider, and Google Search Console.
• Optimize content to appear in featured snippets, People Also Ask sections, and voice search results.
• Structure content to directly answer user questions.
• Improve visibility in zero-click search experiences.
• Develop strategies to maximize brand visibility across AI-powered search and recommendation systems.
• Plan and manage a content calendar aligned with business goals and keyword opportunities.
• Write and optimize blog posts, landing pages, case studies, and service pages.
• Collaborate with designers and developers to publish engaging content.
• Analyze traffic, rankings, leads, and campaign performance. Build dashboards using Google Analytics, Looker Studio, and CRM tools.

SEO Expert, AEO, GEO, AIO, Content Marketing, Paid Search

• Manage the organization’s Google Ad Grant account end to end
• Ensure it remains active, compliant, and high-performing at all times
• Maintain compliance with all active Google Ad Grant policies
• Monitor account health continuously to prevent suspension risks
• Perform meaningful optimizations weekly
• Build and maintain multi-word keyword lists aligned with the organization’s mission
• Maintain at least two ad groups per campaign and two ads per ad group
• Set up and maintain active conversion action
• Coordinate with the web team to ensure website meets requirements
• Provide weekly performance reports covering CTR, conversions, spend utilization, and compliance status

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SEO Expert, AEO, GEO, AIO, Content Marketing, Paid Search

Google Ad Grant Manager