Performance Marketing

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Plan, launch, and optimize campaigns across Google and Meta
• Write compelling ad copy and collaborate with design on creative assets
• Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
• Conduct audience research and build targeted segments
• Run A/B tests on creatives, copy, and audiences
• Report weekly on spend, performance, and recommendations

Paid Ads Specialist – Google, Meta

• Help implement paid digital campaigns to increase donor acquisition, sustainer growth, donor renewals, upgrades, and overall membership growth.
• Assist with campaign setup, quality assurance, naming conventions, reporting, and publishing across paid digital platforms.
• Support paid advertising efforts across Meta, Google, YouTube, LinkedIn, TikTok, and other emerging or relevant digital channels.
• Develop and execute A/B testing strategies across paid media campaigns, including ad copy, creative, landing pages, audiences, and bidding approaches to improve conversion rates and campaign performance.
• Manage and optimize Google Ads paid search campaigns, including keyword strategy, bid adjustments, search term analysis, negative keyword monitoring, quality score improvements, and ongoing performance reporting.
• Work with the Senior Online Membership Associate to monitor campaign performance, identify trends, and help recommend budget and creative adjustments.
• Work with the Senior Online Membership Associate and Lead Content Producer to support in light graphic creation, video editing, creative versioning, resizing of assets and various other content needs.
• Help manage and track advertising performance against goals, spend pacing, campaign timelines, and performance benchmarks.
• Build and maintain systems for organizing creative assets, campaign links, ad copy, targeting notes, reporting documents, and platform-specific requirements.
• Assist in testing multiple versions of creative, copy, audiences, placements, landing pages, and formats across paid channels.
• Coordinate with content producers to ensure assets are correctly formatted, labeled, delivered, and ready for launch.
• Help identify new paid distribution opportunities, channels, vendors, tools, and platform formats that could support membership growth.
• Participate in reporting and analyzing metrics on digital advertising performance, including acquisition, conversion, engagement, cost, and revenue trends.
• Help customize dashboards and reports to deliver actionable insights on paid ad campaigns.
• Support the production and maintenance of landing pages, tracking links, UTM systems, pixels, tags, and other campaign infrastructure as needed.
• Monitor paid social and digital advertising trends, platform changes, and emerging best practices.
• Contribute to team project management tools, production calendars, and campaign planning processes.
• Perform other job-related duties as assigned.

Online Membership Associate, Paid Ads Specialist

• Own media budget allocation and pacing across all channels
• Translate data and insights into optimization opportunities
• Conduct research and competitive analysis to identify untapped channels and opportunities to reach Front’s prospects
• Build and present media plans, including channel rationale, reach/frequency projections, and expected business outcomes
• Manage relationships with media vendors, negotiate rates, and evaluate new inventory opportunities
• Roll up your sleeves on execution: sourcing and vetting sponsorship opportunities, reaching out to partners directly, managing logistics end to end
• Partner with our creative and performance marketing agencies to ensure campaigns are briefed, built, and optimized correctly

Senior Media Planning and Brand Campaign Manager – Contract

• Analyze and map data from the old system to the new one
• Develop and implement data conversion plans
• Design and execute data validation and testing processes
• Ensure data quality and integrity throughout the data conversion process
• Collaborate with business stakeholders, IT teams, and other departments to define and prioritize data conversion requirements
• Research and evaluate new data conversion technologies and industry trends to identify opportunities for innovation and improvement
• Mentor and train other team members on data conversion best practices
• Communicate with stakeholders and provide regular updates on project progress and status

Data Conversion Specialist

• Own the success of SMB clients, across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your point of contacts
• Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing + deep passion for getting results

Demand Generation Manager

• Responsible for client and employee retention
• Set goals for client engagements
• Ensure adherence to best practices
• Support strategists in campaign approvals
• Empower the team with clear communication and expectation management

Associate Director, Paid Media

• Own demand generation strategy aligned to company growth and pipeline goals
• Plan and execute integrated, multi-channel campaigns (paid media, email, web, content syndication, etc.)
• Drive pipeline metrics including MLs, MQLs, AQLs conversion rates, and revenue contribution
• Define KPIs and continuously optimize campaigns based on performance data
• Own lifecycle strategy, including lead nurturing, segmentation, and engagement programs
• Partner with Content and Product Marketing to develop high-performing campaign assets
• Analyze funnel performance and identify opportunities to improve conversion and efficiency
• Build reporting frameworks and dashboards to track campaign and pipeline performance
• Partner with Sales, RevOps, Product Marketing, and Content to align on strategy and execution

Senior Demand Generation Manager

• Your primary job is to own paid media strategy and execution for a book of awesome clients — most of them home service businesses.
• You'll meet with them regularly, present results, and make recommendations that move the needle (not just recite the numbers).
• Building and driving overall paid media strategy to grow clients' bottom lines
• Owning campaign setup, launch, and ongoing optimization across Google Ads, Microsoft Ads, and paid social (Meta, LinkedIn) as needed
• Handling keyword research, ad copy creation, audience targeting, and landing page recommendations
• Implementing tracking properly — pixels, conversion tags, call tracking, GA4 events — so the data you're making decisions from is actually trustworthy
• Running A/B tests on creative, landing pages, and audience segments to keep improving results
• Preparing and delivering monthly client presentations that combine performance data with strategic recommendations
• Contributing to annual business reviews with a bigger-picture, "where are we going next" lens
• Collaborating with SEO, Account Management, and Project Management to keep client marketing cohesive
• Spotting technical issues that are hurting paid performance and making recommendations to fix them
• Helping evaluate and improve our internal SEM/paid media process — new tools, better workflows, smarter research
• Supporting the sales team on new-business pitches and diagnostics (keyword research, opportunity analysis, etc.)
• Helping manage Rocket Media's own internal paid media efforts
• Keeping up with platform changes and educating our clients and staff on what matters

Paid Media Specialist

• Create, manage and optimize paid media campaigns for clients across a variety of industries on Google, Bing, Meta, and other ad networks aligned with their established paid media goals
• Monitor the pacing of paid media campaigns to ensure no under or over delivery.
• Analyze the performance of paid campaigns to develop and implement proactive and reactive strategies to continually improve performance
• Track and report performance metrics of paid marketing campaigns for internal and external stakeholders
• Effectively communicate what is happening in the campaigns, why it’s happening and what we’re doing about it to continually improve performance to internal and external stakeholders
• Conduct and communicate competitive client research and develop and implement offensive and defensive strategies to position clients in front of their competitors through paid media campaigns
• Provide recommendations to necessary stakeholders on landing page optimizations and strategies to improve paid media performance
• Keep up to date with paid media best practices and planning and research tools
• Collaborate with Paid Media Operations team on new account and/or new campaign launches
• Provide support to internal stakeholders as it relates to relevant paid media requests
• Other duties as assigned by management

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