Performance Marketing

• Develop and execute integrated demand generation campaigns targeting Corporate and SLED audiences, driving awareness, engagement, pipeline, and revenue growth.
• Own campaign execution across multiple channels, including email, paid social, display, search, webinars, content syndication, ABM programs, events, and emerging digital channels.
• Partner closely with Sales and BDR teams to ensure marketing-generated leads are acted on quickly, campaign performance is continuously improved, and pipeline targets are achieved.
• Monitor campaign performance daily and proactively identify opportunities to improve lead conversion, engagement, and pipeline creation.
• Collaborate with Product Marketing and Content Team to translate business priorities into compelling campaign themes, messaging, and content offers.
• Support account-based marketing programs focused on strategic accounts and key growth opportunities.
• Work closely with Marketing Operations to ensure accurate tracking, reporting, attribution, and lead flow management.
• Maintain campaign calendars, project plans, and execution timelines while managing multiple concurrent initiatives.
• Leverage AI, automation, intent data, and emerging technologies to improve campaign efficiency, personalization, and scale.
• Continuously test, learn, and optimize campaign performance through experimentation and data-driven decision making.

Campaign Marketing Manager – Corporate, SLED

• Manage and optimize paid media campaigns across Google Ads and Meta Ads to maximize qualified lead volume, efficiency, ROI, and client success.
• Build, launch, and scale campaigns through keyword research, compelling ad copy, audience targeting, campaign structuring, and strategic budget allocation.
• Develop creative strategies and briefs for Meta campaigns, directing messaging, formats, concepts, and asset requirements in collaboration with design and content teams.
• Provide strategic direction for campaign landing pages, including layout, messaging, calls to action, conversion paths, and testing opportunities.
• Monitor campaign performance and budget pacing, identifying trends and implementing data-driven optimizations across bids, budgets, targeting, audiences, placements, and creative.
• Plan and execute structured tests across advertisements, audiences, landing pages, offers, and campaign strategies to improve conversion rates and lead quality.
• Partner with analytics and development teams to ensure accurate conversion tracking, attribution, platform integrations, and campaign measurement.
• Analyze performance beyond platform metrics by incorporating lead quality, appointment, enrollment, or revenue data whenever available.
• Translate campaign results into clear insights, recommendations, and performance updates for internal teams and clients.
• Collaborate with Client Success, Sales, Design, Content, and Development teams to deliver paid media strategies aligned with client objectives.
• Ensure campaigns comply with platform policies, healthcare advertising requirements, and applicable privacy considerations.
• Stay current on platform changes, advertising trends, emerging tools, and industry best practices.

Paid Media Specialist

• Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery.
• Manage advanced floodlight configurations and Amazon tags, including custom variables and enhanced conversions.
• Manage strategic account architecture set up to align with clients business, measurement and goals.
• Oversee the implementation of complex 3rd-party tracking (e.g., IAS, DoubleVerify) to maintain brand safety and viewability standards.
• Provide QA for all campaign assets, ensuring technical specifications, landing pages, and tracking pixels are functioning perfectly before launch.
• Monitor daily delivery and discrepancies, proactively troubleshooting ad serving issues or data mismatches between platforms.
• Optimize ad server settings (frequency capping, rotation, and sequencing) to maximize campaign efficiency and reach.
• Analyze and report on cross-channel performance, leveraging CM360’s attribution modeling to provide a unified view of the customer journey.
• Utilize Report Builder and Data Studio to create custom dashboards that highlight delivery trends and actionable technical insights.
• Act as the primary technical point of contact for internal teams (Programmatic, Paid Social, Search) to ensure integrated tracking across the full media stack.
• Lead technical onboarding for new clients, establishing best practices for account structure and naming conventions.
• Assist in quarterly or monthly client sessions, presenting strategic insights that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.

Campaign Manager, Ad Ops – Temporary

• Own Kin's paid social campaigns end-to-end — audience targeting, bid strategy, ad concepts, and budget allocation — with an initial focus on scaling spend on Meta and expanding to additional platforms as value is proven out
• Build and optimize display and programmatic advertising campaigns across the Google Display Network and other relevant placements, driving awareness and consideration among target homeowner audiences with a sharp eye on downstream conversion metrics
• Lead Kin's remarketing and retargeting strategy across paid social and display, building audience segments based on site behavior, quote progress, policy status, and price competitiveness to turn abandoned quotes into bound policies
• Define audience strategy for both prospecting and retargeting across paid social and display, demonstrating deep knowledge of Kin's target customer and the right platform-specific levers to pull
• Develop creative briefs and testing roadmaps in partnership with the design team, running structured tests across copy, visuals, formats, and CTAs to continuously improve performance
• Monitor campaign performance daily and drive data-driven optimizations to hit efficiency and volume targets, partnering with Marketing Analytics to build reporting that produces meaningful, actionable reads on every test
• Partner cross-functionally with Organic Social, Product, Marketing Analytics, and Brand & Content teams to achieve acquisition goals
• Use LLMs, including Claude, to accelerate iteration and execution — taking campaigns from idea to in-market faster and enhancing performance analysis once campaigns are live

Growth Marketing Manager, Paid Social, Display

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
• Identify third-party data segments, manage audience lists, and curate publisher lists.
• Negotiate and implement direct and private marketplace (PMP) deals with media partners.
• Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
• Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
• Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
• Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
• Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
• Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

Programmatic Campaign Manager – Temporary

• Manage and optimize paid search and paid social campaigns across Google and Meta on behalf of clients
• Handle budgets, bidding strategies, ad targeting and creative, keeping everything running efficiently and on-spend
• Dig into analytics to spot trends, surface insights and continuously improve campaign performance
• Conduct ongoing keyword research, expansion and refinement
• Track, report and analyze website analytics and campaign data
• Stay curious about changes in the digital marketing landscape and bring ideas to the team

SEM/PPC Specialist – Paid Search, Paid Social

• Responsible for daily management, implementation, optimization, and reporting on programmatic efforts across entire book of business for Circle K media efforts.
• Partner with the Marketing Manager and other members of the media team to develop dynamic activation plans; work cross-functionally to bring activation plans to market; lead vendor vetting and intake process to continually develop media tools to expand paid media opportunities.
• Monitor and track media performance metrics, analyze campaign results, and provide actionable insights and recommendations for optimizations.
• Skillfully manage multi-million-dollar advertising budgets across various programmatic partners and ad buying platforms.
• Collaborate with creative teams to develop campaign creatives to be used across programmatic channels and tactics.
• Own relationships with media partners and vendors to stay informed about new opportunities and negotiate favorable media buying terms.
• Develop optimal ad operation processes; partner with cross-functional teams in implementation, and accuracy in developed processes.
• Partner with Retail Media Manager in media planning efforts to recommend best practices and develop optimal media mix for programmatic channels.
• Maintain up-to-date knowledge of the evolving programmatic industry; lead training sessions to share best practices and new technology advancements with the larger organization.

Paid Media Buyer

• You own 100% of marketing-sourced pipeline across BH, Care, and Ed.
• You will set and manage pipeline targets by LOB, allocate budget across channels and segments, and report on marketing’s contribution to bookings.
• You will manage and develop a team of three Demand Generation Managers, each responsible for their respective LOB.
• You will build and scale multi-channel demand programs spanning paid search, paid social, display, ABM, email nurture, webinars, events, and thought-leadership content.
• You will serve as the primary marketing point of contact for paid media, ABM, and creative agency partners.
• You will track and optimize full-funnel metrics (MAL, MQL, SAL, SQL, Opportunity, Pipeline, ARR) across all three LOBs.
• You will partner with Sales leadership across all three LOBs to define funnel stages, establish shared handoff criteria, align on lead scoring and routing logic, and build structured feedback loops that improve lead quality and campaign effectiveness over time.
• You will own the organic growth strategy, including SEO and AI engine optimization, to expand discoverability across traditional search and AI-generated results.

Director, Demand Generation

• Plan, launch, and optimize campaigns across Google and Meta
• Write compelling ad copy and collaborate with design on creative assets
• Set up proper tracking — pixels, UTMs, conversion events — and verify accuracy
• Monitor daily campaign performance and optimize for CPC, CTR, ROAS, and CPA
• Conduct audience research and build targeted segments
• Run A/B tests on creatives, copy, and audiences
• Report weekly on spend, performance, and recommendations

Paid Ads Specialist – Google, Meta

• Help implement paid digital campaigns to increase donor acquisition, sustainer growth, donor renewals, upgrades, and overall membership growth.
• Assist with campaign setup, quality assurance, naming conventions, reporting, and publishing across paid digital platforms.
• Support paid advertising efforts across Meta, Google, YouTube, LinkedIn, TikTok, and other emerging or relevant digital channels.
• Develop and execute A/B testing strategies across paid media campaigns, including ad copy, creative, landing pages, audiences, and bidding approaches to improve conversion rates and campaign performance.
• Manage and optimize Google Ads paid search campaigns, including keyword strategy, bid adjustments, search term analysis, negative keyword monitoring, quality score improvements, and ongoing performance reporting.
• Work with the Senior Online Membership Associate to monitor campaign performance, identify trends, and help recommend budget and creative adjustments.
• Work with the Senior Online Membership Associate and Lead Content Producer to support in light graphic creation, video editing, creative versioning, resizing of assets and various other content needs.
• Help manage and track advertising performance against goals, spend pacing, campaign timelines, and performance benchmarks.
• Build and maintain systems for organizing creative assets, campaign links, ad copy, targeting notes, reporting documents, and platform-specific requirements.
• Assist in testing multiple versions of creative, copy, audiences, placements, landing pages, and formats across paid channels.
• Coordinate with content producers to ensure assets are correctly formatted, labeled, delivered, and ready for launch.
• Help identify new paid distribution opportunities, channels, vendors, tools, and platform formats that could support membership growth.
• Participate in reporting and analyzing metrics on digital advertising performance, including acquisition, conversion, engagement, cost, and revenue trends.
• Help customize dashboards and reports to deliver actionable insights on paid ad campaigns.
• Support the production and maintenance of landing pages, tracking links, UTM systems, pixels, tags, and other campaign infrastructure as needed.
• Monitor paid social and digital advertising trends, platform changes, and emerging best practices.
• Contribute to team project management tools, production calendars, and campaign planning processes.
• Perform other job-related duties as assigned.

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