Marketing Operations

• Build and manage end-to-end patient outreach journeys in Braze, driving patient enrollment, engagement, and retention
• Collaborate cross-functionally with data engineering, product and account teams to ensure campaign logic, data fields, and workflows support both business and operational goals
• Monitor performance across engagement, conversion, and retention metrics. Helping translate CRM impact on core business OKRs
• Proactively identify operational challenges and opportunities and support developing the solution in partnership with cross-functional partners
• Maintain CRM infrastructure and integrations, with support from data and engineering
• Act as a technical owner for the lifecycle programs you build, ensuring QA, accurate targeting, and clean reporting
• Leverage advanced personalization, including Liquid logic, dynamic content, and nuanced targeting
• Help define and evolve best-in-class CRM operating procedures, including day-to-day operability and long-term, strategic goals

Manager, Lifecycle Marketing Operations

• Lead, coach, and develop a blended, global team of marketing operations and data analysts focused on performance, accountability, and continuous optimization.
• Foster strong cross-functional alignment across Marketing, Sales, Operations, Ent Applications, and Business Intelligence on the governance and execution of shared operational systems and processes to improve efficiency and outcomes.
• Own the marketing technology stack — including Marketo, DemandBase, and LeanData — ensuring data integrity, process efficiency, and workflow alignment across global teams.
• Drive scalable process design and platform governance to enable global lead management, scoring, routing, and funnel optimization.
• Lead adoption, training, and change management initiatives around the tech stack that maximize utilization and measurable ROI from the tech stack.
• Oversee the design and delivery of global marketing performance dashboards, reports, and attribution analysis across campaigns, pipeline, and revenue outcomes.
• Partner with Business Intelligence and Ent Applications to develop unified data models and accurate forecasting frameworks.
• Ensure cohesive data governance, quality standards, and cross-system hygiene.
• Translate data insights into strategic business recommendations, influencing go-to-market strategies and revenue planning.
• Partner with Revenue Operations, Sales, and Data Engineering to align marketing data architecture with company-wide revenue systems.
• Contribute to data governance initiatives that ensure compliance, consistency, and performance across platforms.
• Collaborate closely with Integrated Campaign and Field Marketing teams to operationalize global campaign execution and reporting readiness.
• Help scale processes and develop standards that accelerate lead-to-revenue velocity and improve marketing ROI.
• Champion adoption of AI, automation, and advanced analytics tools to improve operational efficiency and insight generation.
• Drive innovation through continuous evaluation of new technologies, process enhancements, and data-driven experimentation.
• Promote a culture of agility and operational excellence, embedding a mindset of scalable growth and performance measurement.

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Manager, Lifecycle Marketing Operations

Senior Manager, Marketing Operations, Analytics