Marketing Operations

• You’ll work with Field Marketing teams to develop and execute successful marketing campaigns to increase the interaction between Sophos and our target audiences
• You’ll oversee the scheduling, coordination, and execution of regional email marketing campaigns
• You’ll be building landing pages, surveys, webinars, and helping with events related to AMER Marketing efforts
• You’ll evaluate the performance of marketing campaigns and work with regional marketing teams to improve
• You’ll need to be data-savvy and a whiz in Excel as you provide reporting on activities and dig into data issues in SFDC, Eloqua, Goldcast, GTW, Taxi, Qualtrics, or other systems we manage.
• You’ll drive split-testing initiatives with email marketing campaigns, providing feedback and recommendations to campaign owners
• You’ll oversee ongoing management of Marketing Automation and CRM contact databases, updating unsubscribes, eliminating duplicates, and otherwise improving contact data quality
• You are tech-savvy, self-starting, resourceful, entrepreneurial, endlessly curious, and highly ambitious.
• You have effective time management and organization skills, strong communication and interpersonal skills, a positive attitude, and a growth mindset.
• You show up on time, pay attention to details, think on your feet, ask for help when you need it, and consistently demonstrate respect for others.
• You are capable of handling fast-paced work in an environment that challenges you to be your best.

Marketing Operations Specialist – One Year Contract

• Support the administration, optimization, and ongoing maintenance of Salesforce, HubSpot, and other GTM systems, ensuring accurate system configuration, data integrity, and operational excellence.
• Support campaign operations, including campaign setup, quality assurance, campaign taxonomy adherence, reporting, and performance measurement.
• Support lead lifecycle management, campaign member management, facilitate routing validation, and CRM data integrity initiatives.
• Assist with marketing attribution by validating campaign data, improving attribution accuracy, and supporting attribution reporting.
• Own the preparation, validation, and distribution of Marketing and GTM Weekly Business Review (WBR) reporting, ensuring all metrics are accurate, complete, and delivered on time.
• Build, maintain, and optimize dashboards, recurring reports, self-service reporting, and ad hoc analyses across Salesforce, HubSpot, Power BI, and other GTM systems.
• Monitor marketing funnel performance, campaign effectiveness, pipeline generation, attribution, conversion rates, and key GTM KPIs, proactively identifying trends, risks, and opportunities.
• Partner with Marketing, Sales, Revenue Operations, and Business Development to define reporting requirements, KPI frameworks, and measurement strategies.
• Serve as a trusted analytical partner by translating business questions into actionable insights and recommendations.
• Perform data audits and maintain CRM data quality through governance, enrichment, deduplication, and ongoing maintenance across Salesforce and HubSpot.
• Document reporting definitions, business rule, and standard operating procedures to ensure consistency and operational excellence.
• Identify opportunities to automate reporting, streamline operational processes, and improve the scalability of Marketing Operations.
• Leverage AI and automation tools to improve reporting efficiency, optimize marketing operations workflows, and increase team productivity.
• Support strategic Marketing Operations initiatives and partner with Revenue Operations on cross-functional GTM initiatives.
• Other duties/responsibilities as necessary.

Marketing Operations Specialist

• ABM ownership: Own end to end account based marketing execution using Demandbase, covering account selection, intent data activation, and engagement tracking across 1:1, 1:few, and 1:many tiers.
• Target account planning: Build and maintain target account lists in collaboration with sales and marketing business partners, incorporating firmographic data, intent signals, and pipeline stage.
• Campaign orchestration: Design and orchestrate multi channel ABM campaigns aligned to Civica’s four commercial motions, Close Now, Fill the Pipeline, Retain and Protect, and Build for the Future.
• Platform ownership: Act as the primary internal owner of the Demandbase platform, including onboarding, adoption, and ongoing optimisation across regional teams.
• Programmatic and display advertising: Plan and execute programmatic and display advertising campaigns in support of ABM target accounts, working with the Paid Media and Social Manager on audience targeting, creative trafficking, and budget allocation.
• Marketing automation support: Support the build and execution of automated campaigns and nurture workflows within Salesforce Marketing Cloud, working alongside RevOps and data infrastructure teams.
• Reporting: Provide regular reporting on ABM engagement, account penetration, and programmatic and display campaign performance to marketing and sales stakeholders.

Senior ABM, Marketing Automation Manager

• Work as a dedicated member of a globally distributed team
• Partner closely with business partners in the U.S. to design, build, and scale solutions
• Play a key part in expanding and optimizing our Adobe Experience Cloud ecosystem
• Support broader marketing technology capabilities and enable data-driven decision-making across the organization
• Partner with cross-functional teams to design, implement, and monitor marketing initiatives powered by AEP
• Support tagging strategies across web properties to measure user engagement, personalization, and performance
• Build and scale a best-in-class MarTech ecosystem
• Directly influence how we understand and engage with our customers
• Make a meaningful impact on both the organization and your career growth
• Contribute to Agile sprint planning and execution
• Support data governance and compliance efforts
• Ensure solutions are scalable, maintainable, and aligned with enterprise standards

Senior Marketing Technology Specialist

• Power the Global Marketing team’s marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement.
• Own and drive Eloqua email marketing performance.
• Perform A/B testing of email campaigns and demonstrate steady growth in email engagement rates.
• Collaborate with the Marketing Automation Operations and Data teams to activate all the data available.
• Utilize strong project management skills to track and deliver critical marketing execution projects on time.

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