Marketing Analyst

• Own end-to-end CRM campaign creation and execution, including automation rules
• Manage data imports and ongoing data integrity across the CRM, forms, landing pages, and third-party data sources
• Troubleshoot system errors affecting lead flow
• Lead CRM improvement initiatives
• Manage lead flow and the lead revenue cycle, tracking conversions and MQL/SQL delivery
• Audit conversion funnels regularly
• Partner with Field Marketing to build and refine lead scoring models
• Deliver performance reporting across channels, campaigns, and initiatives
• Evaluate performance against KPIs
• Prepare ad hoc reports and analysis to support evolving marketing and business needs
• Stay current on digital and social trends

Campaign Operations Analyst

• Run, validate and format data for marketing materials, including performance, characteristics, and returns-based metrics;
• Troubleshoot data discrepancies by partnering with Performance Analytics and Product teams to ensure accuracy and consistency.
• Write or modify SQL queries and other data extracts to support quarterly and monthly update cycles.
• Coordinate and produce recurring reporting and analysis to support presentation, commentary, and product marketing production for both retail and institutional marketing materials.
• Post modular content to the appropriate platforms and channels, ensuring correct metadata tagging as needed for distribution.
• Provides operational support for monthly and quarterly production of marketing materials.
• Participate in production meetings and check-ins to communicate timely updates to marketing stakeholders across workflows.
• Recommend and implement workflow improvements that enhance accuracy, efficiency, and operational consistency.

Senior Business Analyst, Marketing

• Support product marketing initiatives as directed by the product marketing manager
• Develop persuasive, effective and visually appealing presentations for various studies
• Proactively support ongoing profit improvement and complexity reduction efforts
• Lead or support special market or product studies as necessary
• Future vehicle product needs and customer requirements, including use of Ford Global research tools
• Identifying regional markets where new products will be sold, including the integration of regional market ‘wants’ into program assumptions
• Assignments may include competitive analysis, pricing analysis, and drafting of market equation papers
• Assist the product marketing manager in guiding and coordinating local product actions and market equations through the approval process
• Support the product marketing manager in developing & obtaining consensus within MS&S
• Nameplate Brand Positioning: Target customers, Product Benefits, Personality/Image, Pricing Strategy
• Detailed order guide with feature mixes by market
• Market equation development, including market commitments to appropriate volume and revenue
• Responsible for being the single point of contact for mix, rates, volumes, sales, order guides, and PDLs for the product

Product Marketing Analyst

• The Secondary Market Analyst plays a critical role within the Capital Markets and FP&A teams by supporting pricing strategy, financial analysis, and lock desk operations.
• This position is responsible for optimizing secondary marketing processes, enhancing capital market revenue transparency, and supporting internal stakeholders with actionable insights related to loan pricing, gain/loss reporting, and investor execution strategies.
• Maintain and update critical pricing and risk management tools, including the Early Payoff (EPO) Matrix, Recast Matrix, and Lock Extension Matrix.
• Develop and refine Standard Operating Procedures (SOPs) for relocks and lock extension policies.
• Compile and analyze Capital Market revenue data, including hedge gain/loss, purchase advice, warehouse interest, investor fees, and other related revenue/expense items.
• Support accurate and timely reporting of capital markets financials and provide insights to executive leadership.
• Serve as a liaison to the Lock Desk, ensuring alignment between pricing, policy, and execution strategies.
• Provide backup support on concession approval processes, including escalation reviews and exception tracking.
• Partner with the Branch Operations and Sales teams to support pricing-related questions and provide clear explanations of pricing strategy and outcomes.
• Assist in inventory breakdown and analysis of locked pipelines to inform pricing decisions and identify trends.
• Contribute to the enhancement and documentation of virtual team processes, improving scalability and efficiency.
• Participate in regular reviews with branch leadership to support financial transparency and forecasting.
• Perform ad hoc and recurring financial analyses to support the FP&A team, including margin performance, revenue projections, and cost-benefit evaluations.

Marketing Analyst jobs in India

See all jobs on JobTailor

Campaign Operations Analyst

Senior Business Analyst, Marketing

Product Marketing Analyst

Secondary Marketing Analyst – Distributed Retail