Marketing Analyst

• Engage with the internal business marketing and product teams to execute key initiatives
• Interpret business needs into campaign data requirements
• Build and execute marketing campaigns across multiple channels
• Perform campaign data quality control to verify expected result and campaign requirements are met
• Coordinate campaign deliverables to internal and external end users

SAS Marketing Campaign Analyst

• Leverage internal and external data to generate insights that inform commercial strategy and product management decisions.
• Analyze internal business data such as sales performance, gross profit, pipeline progression, and R&D investments to identify trends and growth opportunities.
• Evaluate external market information including industry reports, competitor activity, and market trends to support strategic decision-making.
• Translate complex data sets into clear, actionable insights that guide product strategy, commercial initiatives, and business cases.
• Develop dashboards and automated reports to monitor key performance metrics including sales performance, pipeline development, and product adoption trends.
• Prepare and present analytical findings, insights, and recommendations to product management and cross-functional leadership.
• Support global product strategy by monitoring the competitive and technological landscape.
• Continuously monitor the global market environment, including emerging technologies, therapeutic developments, regulatory changes, and industry investment trends.
• Track competitor activity and synthesize intelligence into structured insights that inform product positioning and strategic planning.
• Support product managers with analysis of customer feedback, market data, and product performance trends.
• Contribute to business development initiatives through market assessments, competitor benchmarking, and opportunity evaluation.
• Assist product managers in evaluating investments and maintaining strategic plans for the product portfolio.
• Support development and maintenance of business cases for new product initiatives and portfolio investments.
• Assist with financial modelling and KPI analysis, including metrics such as NPV, IRR, and payback where appropriate.
• Help maintain portfolio planning documentation and track progress against strategic objectives.
• Support global product managers across multiple product lines by coordinating core marketing operations and ensuring the smooth execution of marketing initiatives.
• Manage marketing operational processes, including promotional material routing and approval (e.g., AdProm), marketing letter development, and documentation coordination.
• Support geo-expansion and cross-functional project meetings by organizing materials, tracking decisions, and ensuring timely follow-up on deliverables.
• Identify opportunities to improve marketing processes, tools, and workflows to enhance team efficiency and collaboration.
• Provide operational and analytical support for product launches and lifecycle management activities.
• Partner with global product managers on projects supporting new product launches and lifecycle initiatives.
• Assist in the development of customer-facing materials including presentations, training tools, and launch documentation either internally or with vendors.
• Support coordination of launch readiness activities across internal stakeholders.

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SAS Marketing Campaign Analyst

Marketing Analyst