Marketing Analyst

• Build and manage structured relationships with leading analyst firms, Gartner, IDC, Forrester, and boutique firms covering sustainability, supply chain, and enterprise compliance
• Support the full AR calendar: briefing schedules, inquiry calls, RFI responses, and executive preparation, nothing falls through the cracks
• Prepare and lead analyst briefings end-to-end: research the analyst's coverage area, craft the narrative, coordinate internal subject matter experts, and follow up with precision
• Monitor analyst output, reports, Magic Quadrant updates, Hype Cycles, competitive mentions, and translate findings into actionable intelligence for Product, GTM, and Leadership
• Identify and pursue inclusion opportunities in analyst research, market guides, and vendor evaluations that matter to our buyers
• Act as the internal voice of analyst sentiment: brief stakeholders on how the market perceives osapiens and where perception gaps need to close
• Feed AR insights directly into product positioning, messaging frameworks, and competitive strategy
• Drive messaging and positioning for key osapiens HUB solutions, written for specific buyer personas, grounded in regulatory context, and differentiated against alternatives
• Build and maintain the core asset library: solution briefs, one-pagers, pitch narratives, battle cards, objection-handling guides, and sales enablement decks
• Drive go-to-market for new solution launches, from internal enablement to external rollout, ensuring Sales, SDRs, and partners speak consistently and confidently
• Partner with Content and Demand Generation to ensure campaigns are built on strong product and market understanding, not just creative instinct
• Track the competitive landscape continuously, new entrants, repositioning moves, analyst-backed narratives, and keep internal stakeholders informed

Analyst Relations & Product Marketing Manager crafting narratives and relationships in enterprise sustainability

Analyst Relations, Product Marketing Manager

Analyst Relations & Product Marketing Manager fostering analyst relationships and creating product narratives for sustainability solutions. Collaborating across teams to position a 25+ solution platform in a competitive market.

• Plan and execute digital campaigns across Google Ads, Meta, and LinkedIn — targeting surgeons, residents, and clinical decision-makers
• Monitor performance, run A/B tests, and optimize toward pipeline metrics (leads, MQLs, cost per acquisition)
• Build and manage segmented email campaigns and automated nurture flows in HubSpot
• Execute the content calendar: blog posts, case studies, surgical video captions, surgeon testimonials, and product-focused landing pages
• Own on-page SEO and contribute to keyword strategy and technical health improvements
• Brief and review content produced by Kevin or external collaborators, ensuring quality and brand consistency
• Coordinate marketing logistics for international ophthalmology congresses (ESCRS, DOC, SICSSO, AAO, and others): materials, shipping, booth collateral, lead capture setup
• Support on-site execution at key events when needed
• Manage post-event follow-up workflows in HubSpot
• Track and report weekly and monthly performance across channels: traffic, leads, conversion rates, campaign ROI
• Maintain dashboards and flag issues or opportunities to the Head of Growth
• Contribute to sales and marketing alignment by keeping HubSpot pipeline data clean and actionable
• Manage day-to-day tasks with Kevin, briefing projects clearly and reviewing outputs
• Collaborate with Sales and Customer Success to align messaging and support commercial priorities
• Work cross-functionally with Product to translate technical features into marketing-ready content

Marketing Analyst managing campaigns for Custom Surgical's digital visibility

Marketing Analyst overseeing digital campaigns and content for Custom Surgical's visibility. Collaborating with the Head of Growth and junior analysts in a hybrid role based in Munich.

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Analyst Relations, Product Marketing Manager

Marketing Analyst