Marketing Analyst

• Develop, execute, and optimize marketing campaigns including Account-Based Marketing (ABM) campaigns in close partnership with the Senior Director and Growth teams
• Design and implement multi-touch brand awareness campaigns leveraging social media, digital display advertising, geofencing, content syndication, and events
• Coordinate all stages of marketing campaign development—from planning and kickoff to delivery and post-campaign debrief—ensuring alignment to scope, budget, and timeline
• Produce marketing collateral and sales assets, including thought leadership content, factsheets, blogs, case studies, whitepapers, and event summaries
• Develop, schedule, and manage digital content for social media (LinkedIn, X/Twitter, YouTube, etc.) and web, amplifying company messaging and maintaining a regular communications cadence
• Execute geofencing and location-based campaigns for trade shows, policy events, and targeted agencies
• Maintain digital asset libraries, update content repositories, and ensure brand compliance in all public-facing materials
• Technical Proposal Content Support: Assist in the organization and maintenance of technical content libraries, including writing and editing standardized proposal boilerplate and capability statements in collaboration with technical SMEs
• Government-Specific Content: Produce specialized content assets, such as contract vehicle overviews, compliance summaries, and Fed/State RFP response templates, tailored for government audience consumption
• Create and manage demand generation campaigns to drive pipeline growth
• Develop nurture streams and lead follow-up strategies, tracking Marketing Qualified Leads (MQLs) to sales opportunities in Salesforce
• Support business development teams with tailored collateral throughout the customer lifecycle, influencing conversion rates and long-term account relationships
• Utilize analytics platforms (Google Analytics, Salesforce, ABM platforms) and campaign reporting to measure performance, track ROI, and inform strategic improvements
• Monitor web traffic, campaign engagement, conversion metrics, and lead quality; summarize findings for leadership and provide actionable recommendations
• Assist in managing the marketing budget: ensure fiscal discipline across events, campaigns, and creative initiatives
• Support data cleanliness within the CRM and Marketing Automation platforms, ensuring all campaign tracking adheres to internal governance and public sector data privacy guidelines
• Execute the Market Shaping strategy, ensuring consistency across company, partners and platforms
• Work cross-functionally with BD, technical subject matter experts, and creative resources to achieve unified marketing operations
• Uphold high standards for brand identity, messaging accuracy, and market reputation
• Support contract and vendor coordination for creative and digital services
• Other duties as required

Business Development Analyst

• Collaborate with the SEO team to develop and execute strategies that improve online visibility and drive organic traffic
• Conduct extensive keyword research to identify lucrative opportunities, optimize content, and drive targeted organic traffic to client websites
• Implement on-page SEO best practices to optimize website structure, content, and metadata, ensuring maximum visibility and relevance for target keywords and topics
• Perform regular site audits to identify technical and content-related improvements
• Monitor and analyze rankings and SERP performance, refining SEO strategies and optimizing content based on insights
• Analyze website performance using Google Analytics (GA4) to track KPIs and support data-driven recommendations
• Conduct competitor analysis to glean actionable insights, identify industry trends, and inform strategic decision-making
• Support link building efforts using 100% white-hat strategies, including outreach and relationship building
• Execute targeted outreach initiatives to secure valuable backlink placements, analyzing profiles to identify areas for improvement
• Deploy tactics to incrementally increase traffic numbers to client websites
• Actively contribute to weekly brainstorm sessions, fostering a collaborative environment to exchange ideas and share insights

SEO Analyst

• Report to the SYS Consumer Marketing Team Lead.
• Support all budget needs for the laptop, desktop, phone and all-in-one PC portfolios.
• Ensure that the Marketing team has access to budget and partner funding in a timely manner.
• Manage partner funding compliance and the partner funding claiming process.
• Ensure that all team members understand the budgeting and partner funding program requirements.
• Lead financial analysis and support of US Marketing Team.
• Analyze and optimize Marketing investment by segment.
• Manage the US Marketing budget process, ensuring complete accuracy of budget allocations, maximizing partner funding utilization, controlling overall spending and finalizing allocations by deadlines.
• Lead communication and vendor funding management (application & claims) with key partner funding programs (ex. Microsoft Jumpstart, Intel CCF, NVIDIA MDF, etc).
• Train the extended Marketing team on program requirements, processes, and deadlines.
• Prepare monthly, quarterly and annual management reports that compare actual results to forecasts.
• Support team with dispute reconciliation with accounting and finance within US and HQ teams.

Marketing Budget Analyst

• Analyze marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue
• Partner with leadership to support strategic planning initiatives and establish performance targets
• Manage ad hoc analytics requests and prepare for weekly, monthly, quarterly, and annual business reviews, including executive and Board presentations
• Optimize lead scoring models and attribution reporting, conducting rigorous model validations
• Design and build interactive dashboards and reports to deliver actionable insights and data-driven recommendations
• Support Lead Flow and PipeGen reviews by creating comprehensive dashboards for closed-loop marketing reporting
• Enhance customer journey optimization through omni-channel campaign activation, A/B testing, and single-channel recommendations

Senior Marketing Performance Analyst – Contract

• Own the analytics strategy for retention marketing and product marketing, including defining KPIs, building measurement frameworks, and translating outputs into actionable recommendations for key stakeholders.
• Partner with product and lifecycle marketers to design and evaluate A/B tests and experiments across email, push, and in-app channels, ensuring rigorous incrementality measurement.
• Build and maintain dashboards and reporting infrastructure that give marketing and product teams a clear, real-time view of retention health and campaign performance.
• Develop deep behavioral insights into how different user segments activate, retain, and churn, using cohort analysis, LTV modeling, and churn prediction to surface at-risk users and high-value audiences before they're lost.
• Collaborate with Growth Marketing and Finance on planning, forecasting, and performance tracking, and support translation of company OKRs into Growth Marketing team priorities.
• Work cross-functionally with Product and Product Analytics to align on shared metrics, improve data instrumentation, and surface insights that inform both marketing and product roadmaps.

Lead Marketing Analyst, Growth Marketing

• Develop and program complex SQL stored procedures, views, and functions using T-SQL.
• Perform duties using system development lifecycle (SDLC).
• Perform quantitative analysis and apply technological data mining and analysis.
• Develop forecasting models for campaign budgeting and member growth projections.
• Develop analytical models for churn analysis, member lifetime value, and ROAS.
• Maintain analytical reports, dashboards, and visualizations.
• Design and implement digital analytic tools for monitoring website usage.
• Consult with the marketing team on business processes and data quality.
• Lead data visualization and storytelling efforts.

Senior Marketing Analyst

• Support brand media measurement planning and strategy
• Collaborate with Brand Marketing and Data Science teams
• Own critical analytical reporting on metrics
• Create and manage data pipelines from multiple sources
• Deliver media performance reviews and strategic recommendations

Marketing Analyst jobs in California

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