Marketing

• Full 360 local marketing execution: both online and offline: Events, Partnerships, CRM, Users Lifecycle, SEO & ASO
• Secure External Marketing Acquisition + Existing Users Retention
• Hyper Localization across Blogs, CRM, announcements to deliver cultural adoption
• Social Media channels management, Community Engagement with Binance Angels, KOLs Onboarding & Partnerships
• Manage local marketing budgets, ensuring efficient allocation and ROI
• Deliver timely and clear reporting and accountability on campaign performance

Marketing Manager

• Adapt and execute central brand campaigns for your local market, ensuring they resonate with local customer needs and reflect market-specific dynamics.
• Plan and deliver additional local marketing initiatives that support country business goals including FTU growth, order frequency, and retention.
• Manage the local marketing calendar, ensuring timely delivery of all campaigns and materials.
• Collaborate closely with the PR team to support local press activities, product launches, and brand storytelling initiatives.
• Provide marketing materials, campaign context, and local insights that enable effective PR outreach in your market.
• Ensure consistency between paid marketing activity and earned media messaging to reinforce a coherent brand narrative.
• Use AI tools to scale content production, streamline workflows, and improve campaign effectiveness in your market.
• Proactively explore new formats, tools, and approaches to improve campaign efficiency and results.
• Ensure all marketing activities contribute directly to measurable business outcomes: FTU growth, orders, and customer retention.
• Monitor campaign performance, analyse results, and apply learnings to continuously optimise local marketing activities.
• Track local customer behaviour, market trends, and competitor activities to identify growth opportunities.
• Partner with local commercial teams to ensure marketing activity supports trading priorities and business initiatives.
• Work with central Brand, Social, CRM, and Display teams to align messaging, creative assets, and audience targeting.
• Serve as the primary marketing point of contact for your market, managing relationships with internal stakeholders effectively.
• Safeguard Rohlik's brand voice and visual identity across all local marketing touchpoints and channels.
• Ensure local adaptations remain within agreed brand guidelines while addressing genuine market-specific needs.
• Manage the local marketing budget effectively, ensuring strong ROI across channels and campaigns.
• Track spend vs. plan and flag risks or opportunities proactively.

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Marketing Manager

Marketing Manager