Marketing

• Develop and execute the annual regional marketing strategy and plan for the entire Americas region, including North America and Latin America, aligned with Kramer’s global marketing strategy and business objectives.
• Partner closely with regional sales leadership and local sales teams to understand market priorities and develop marketing initiatives that support pipeline growth and revenue generation.
• Plan, coordinate, and execute integrated marketing campaigns across multiple channels to increase brand awareness, strengthen market presence, and generate qualified leads.
• Collaborate with the global marketing team to adapt and execute global campaigns while ensuring regional relevance across different Americas markets.
• Manage regional digital marketing activities, including email marketing, social media, webinars, landing pages, marketing automation, and localized content.
• Coordinate and manage regional events, exhibitions, customer events, partner marketing programs, and industry activities across North America and Latin America.
• Support regional public relations activities and collaborate with external agencies, media partners, and industry influencers.
• Create and adapt marketing content, sales enablement materials, presentations, and promotional assets tailored to different markets within the Americas region.
• Monitor campaign performance, analyze marketing metrics, and provide insights and recommendations to improve effectiveness, lead generation, and ROI.
• Manage the regional marketing budget and ensure effective allocation of resources across Americas markets.
• Identify market trends, customer needs, competitive insights, and regional opportunities to support marketing strategy and business decisions.
• Build strong relationships with internal stakeholders, sales teams, channel partners, customers, system integrators, and external vendors across the Americas region.

Regional Marketing Manager – Americas

• Launch and optimize integrated, multi-touch campaigns across email (Marketo nurture tracks), paid media, webinars, and field events tailored to specific manufacturing personas and verticals.
• Execute target account plays using intent and engagement signals to build account-specific landing pages, ad audiences, and customized content sequences.
• Act as the daily marketing liaison to the BDR team, briefing them on active campaigns and real-time intent signals to ensure timely sales follow-up.
• Maintain marketing database hygiene and leverage Salesforce or equivalent BI dashboards to track pipeline health, account engagement, and performance gaps.
• Partner with Corporate and Global Marketing teams to develop, localize, and organize campaign assets and sales enablement tools.

Pipeline Marketing Specialist

• Demand Generation: Build and manage repeatable demand generation systems that ensure a steady stream of interest from our ICP.
• Strategize and execute multi-channel campaigns, including events (like webinars and conferences), to ensure high visibility within target regions and topics.
• Scoring Optimization: Own the definition and delivery of Sales Qualified Leads (SQLs).
• Develop and maintain a clean, accessible lead scoring system within HubSpot and Salesforce to ensure contacts are routed to the right campaigns and sales reps at the optimal time.
• Continuously refine lead criteria based on sales feedback and conversion data.
• Automated Nurture: Transform our existing database into a revenue engine.
• Design, build, and optimize automated, highly segmented nurture sequences that provide continuous value.
• Ensure we stay top-of-mind for prospects not yet in a buying window, positioning our company as the primary choice when that window opens.
• Expansion & LTV Maximization: Partner with Customer Success and Sales to identify expansion opportunities within our current partner base.
• Execute targeted communications and customer-marketing initiatives that drive upsells, renewals, and increased Lifetime Value (LTV).
• Tech Stack: Leverage HubSpot, Salesforce, and Gong to execute and analyze outreach.
• Use Gong to analyze prospect sentiment and market objections, using those insights to refine messaging in real-time.
• Ensure all data is accurately maintained to provide a single source of truth for the revenue team.
• Data-Driven Iteration: Regularly analyze outreach data and funnel metrics to diagnose inefficiencies. You will be expected to propose and execute course corrections based on what the data shows is (or isn't) working, moving from hypothesis to execution with speed.

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Regional Marketing Manager – Americas

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