Marketing

• Lead the development and refinement of attribution models that capture the value of Marketing and various TOFU streams, ensuring a holistic view of the customer journey.
• Establish the framework for measuring all marketing channels. Build robust reporting for Share of Voice, organic reach, and brand sentiment to balance our performance marketing focus.
• Drive the annual and quarterly planning process for marketing investments, providing data-backed recommendations on budget allocation.
• Build and maintain projected Lifetime Value (LTV) models to guide acquisition and retention strategies, ensuring high-quality signals are fed back into ad platforms.
• Analyse the B2B funnel from initial awareness to closed-won revenue, identifying friction points and white-space opportunities for the growth team.
• Act as the guardian of marketing data. Partner with RevOps to ensure data flowing from HubSpot and Salesforce remains the "single source of truth."
• While this role may not have initial direct reports, you will act as a technical lead, mentoring senior analysts and setting the standard for analytical excellence across the team.

Senior Analyst, Marketing Analytics

• Lead a purpose-driven marketing team at Worldpackers to grow meaningful travel — brand, performance, CRM, and data — guided by AI, inclusion, and impact.
• Manage and develop a team of 11–20 people with AI-native workflows.
• Report on performance and continuously optimize results.
• Drive execution across the full marketing funnel using AI to increase speed and leverage.
• Ensure alignment with Product, Sales, Ops, and Finance.
• Prioritize initiatives based on impact and resources.

Marketing Manager

• Act as commercial lead during the negotiation of power purchase agreements and build transfer agreements;
• Build and maintain relationships with individuals in procurement roles at utility companies, municipalities, cooperatives, community choice aggregators, and corporate off-takers;
• Develop commercial thesis for each market and provide intelligence to inform the development and acquisition strategy;
• Identify new off-take opportunities through competitive solicitations and bilateral discussions;
• Direct the proposal package preparation in response to offtake opportunities, including RFPs and RFIs for utility scale solar, storage, and hybrid projects throughout North America;
• Develop creative and innovative deal structures and recommendations to support successful outcomes;
• Stay current on market, industry, economic, consumer, and competitive trends;
• Prepare investment memoranda and presentations for Senior Management;
• Engage in industry groups and follow regulatory changes to identify new opportunities, risks, and market solutions;
• Be technically astute with the full life cycle of utility solar project origination, development and valuation;
• Coordinate and work closely with other groups in Hanwha Renewables, Hanwha Energy US, and related affiliates.

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Senior Analyst, Marketing Analytics

Marketing Manager

Director, Power Marketing – Origination