Marketing

• Lead brand and marketing strategy.
• Influence across NZ Inc.
• Head a high-performing marketing and communications function.
• Shape how New Zealand shows up globally.
• Drive aligned storytelling that strengthens Brand New Zealand globally.
• Build strong cross-agency and private sector partnerships.
• Lead the evolution of digital platforms and marketing technology for future growth.
• Embed Te Ao Māori and tikanga in storytelling and practice.

Director of Brand & Marketing – 12 month fixed term

• Deliver lifecycle marketing activity across onboarding, activation, retention, loyalty, churn prevention, and winback programmes
• Build, manage, and optimise customer journeys across channels including email, push notifications, in-app messaging, remarketing, and emerging channels
• Lead lifecycle campaigns from hypothesis through to execution, optimisation, and measurement
• Support the rollout of loyalty and personalisation initiatives across multiple markets
• Use customer data, segmentation, and behavioural insights to identify growth opportunities
• Design and execute A/B tests and experimentation programmes to improve lifecycle performance
• Monitor and report on key metrics including activation, conversion, repeat bookings, retention, and customer engagement
• Collaborate with Product, Data, Engineering, Social, and Creative teams to deliver customer-focused marketing initiatives

Customer Marketing Specialist – Activation, Retention

• Develop and execute market growth strategies focused on brand awareness, customer acquisition, and commercial performance across New Zealand
• Lead multi-channel marketing campaigns including TV, radio, sponsorships, digital marketing, CRM, affiliates, PR, print, and out-of-home advertising
• Adapt global campaigns and brand messaging to fit local market trends, customer behaviour, and cultural preferences
• Manage and optimise performance marketing activities in collaboration with internal stakeholders and external agencies
• Build and maintain strong relationships with media agencies, creative partners, production companies, and media owners
• Lead agency selection processes, negotiations, and partnership management activities
• Own annual marketing plans, budgets, KPIs, forecasting, and overall market performance
• Develop local creative assets and communication strategies to strengthen brand positioning and customer engagement
• Analyse campaign performance, ROI, CPA, and acquisition metrics to optimise future initiatives
• Ensure all campaigns and communication activities comply with local regulatory and responsible advertising standards
• Identify market opportunities and customer trends to improve acquisition, retention, and long-term growth strategies
• Collaborate cross-functionally with commercial, product, CRM, and international marketing teams

Country Marketing Manager – Online Gaming

• Analysing, reporting and interpreting store specific data in order drive growth
• Acting as the point of reference for external partners by engaging in commercial conversations and negotiations
• Building, encouraging and maintaining strong business partnerships with retailers
• Responsibly educating retailers on product and category knowledge as well as on trading terms
• Ensuring execution of strategies and campaigns for all retailers are achieved within your patch
• Meeting, and exceeding, performance targets
• Continually developing your skills to adapt to the changing industry and regulatory environment

See all jobs on JobTailor

Director of Brand & Marketing – 12 month fixed term

Customer Marketing Specialist – Activation, Retention

Country Marketing Manager – Online Gaming

Trade Marketing Representative