Marketing

• Lead brand and marketing strategy.
• Influence across NZ Inc.
• Head a high-performing marketing and communications function.
• Shape how New Zealand shows up globally.
• Drive aligned storytelling that strengthens Brand New Zealand globally.
• Build strong cross-agency and private sector partnerships.
• Lead the evolution of digital platforms and marketing technology for future growth.
• Embed Te Ao Māori and tikanga in storytelling and practice.

Director of Brand & Marketing – 12 month fixed term

• Deliver lifecycle marketing activity across onboarding, activation, retention, loyalty, churn prevention, and winback programmes
• Build, manage, and optimise customer journeys across channels including email, push notifications, in-app messaging, remarketing, and emerging channels
• Lead lifecycle campaigns from hypothesis through to execution, optimisation, and measurement
• Support the rollout of loyalty and personalisation initiatives across multiple markets
• Use customer data, segmentation, and behavioural insights to identify growth opportunities
• Design and execute A/B tests and experimentation programmes to improve lifecycle performance
• Monitor and report on key metrics including activation, conversion, repeat bookings, retention, and customer engagement
• Collaborate with Product, Data, Engineering, Social, and Creative teams to deliver customer-focused marketing initiatives

Marketing jobs in New Zealand

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Director of Brand & Marketing – 12 month fixed term

Customer Marketing Specialist – Activation, Retention