Marketing

• Support product sample distribution and coordination with local PR agencies across Europe.
• Monitor brand clippings and media coverage.
• Assist with influencer activations and performance tracking.
• Support the organization of events, product launches, and trade shows.
• Coordinate with local teams, define deliverables, and track results.
• Assist in managing partnerships such as G2 Esports and Red Bull.
• Support the monthly AOC newsletter (news collection, content coordination, translations).
• Update corporate presentations and marketing materials.
• Manage merchandise inventory and distribution.
• Support benchmarking, market research, and ad hoc projects.

Marketing & Communication Intern

• Owning the end-to-end marketing strategy for the Benelux region, with a clear focus on pipeline and bookings growth
• Designing and executing integrated demand generation campaigns across digital, content, email, social, webinar, and event channels
• Analysing Salesforce and marketing performance data to understand pipeline health, campaign effectiveness, and revenue contribution
• Managing and optimising regional marketing budgets to maximise return on investment
• Building strong partnerships with sales teams, BDRs, and regional stakeholders to identify opportunities and address pipeline gaps
• Managing Bullhorn's presence at industry events, trade shows, roundtables, and customer-facing activities
• Working closely with creative, marketing operations, demand generation, and external agency partners to deliver impactful campaigns
• Creating, localising, and adapting marketing content for Dutch and English-speaking audiences
• Sharing market insights, campaign performance, and recommendations with stakeholders across the business

Field Marketing Manager

• Build the context: Embed with the two EMEA AEs to understand pipeline, top accounts, and where deals are stalling or accelerating
• Map the EMEA developer and AI builder ecosystem: key communities, Slack groups, Discord servers, meetups, and regional conferences worth owning
• Audit existing Vapi content and campaigns for EMEA relevance - identify gaps in localization, use case coverage, and regional resonance
• Identify 5–10 high-potential EMEA influencers, technical content creators, and community builders in the AI/voice/developer space and begin relationship development
• Align with the US marketing team on budget, tools, and what "good" looks like in Year 1
• Build the foundation: Launch Vapi's first EMEA-specific event presence
• Activate your first 2–3 influencer or creator partnerships
• Partner with NAMER counterparts to stand up a lightweight EMEA demand gen engine
• Build a running tracker of EMEA-relevant conferences, communities, and partnership opportunities across key markets
• Create the first version of an EMEA-specific nurture sequence for AE pipeline support
• Drive momentum: Own and report on EMEA marketing KPIs

Senior Marketing Manager

• Build and optimize marketing funnels and lead generation processes
• Generate high-quality MQLs for sales and regional teams
• Improve conversion rates across funnel stages
• Create and maintain sales & marketing materials: pitch decks, landing pages, presentations and promo kits
• Launch regional marketing initiatives and campaigns
• Track campaign performance and prepare analytics reports
• Maintain accurate CRM and funnel data

Marketing Manager

• Analyze food and beverage category trends using tools such as Mintel, Euromonitor, AI Palette, Nielsen, and other AI-driven insight tools
• Monitor new product launches and evolving trends across the Nordics to surface market gaps and emerging opportunities
• Connect market dynamics and consumer behavior with IFF’s commercial strategy to uncover and shape growth opportunities
• Create and drive local initiatives aligned with regional strategy by mapping products across categories, markets, and channels
• Translate insights into impactful, customer-facing content that supports business growth and retention across Nordic markets
• Work closely with the Nordic commercial team to understand customer needs and co-develop relevant growth strategies
• Collaborate with customers on new product development by applying consumer insights and market trends to design relevant concepts
• Lead end-to-end customer engagement, including presentations, marketing collateral (e.g., flyers, one-pagers), event coordination, and premium brand experiences
• Travel across the Nordic region to engage customers, deliver presentations, and strengthen relationships
• Partner cross-functionally with commercial, innovation, and design teams to build compelling value propositions

• Drive local brand awareness & consideration
• Build and execute local marketing campaigns that put Treatwell front-of-mind for salon owners and stylists.
• Own and manage the local Instagram accounts, including but not limited to creating engaging UGC-style content with salon partners
• Scope opportunities to increase Treatwell’s presence at industry events, trade shows, and partner activations, and execute on these opportunities
• Build relationships with key associations, influencers, and partners in Belgium and the Netherlands
• Build community & advocacy
• Create meaningful connections with salons — both online and offline — through content, meetups, and community initiatives.
• Produce content (social, newsletters, case studies, webinars) that excites salons and reflects Treatwell’s brand
• Communicate key Treatwell updates to salon partners in engaging and impactful ways
• Launch initiatives that turn salon owners and stylists into Treatwell advocates.

Local Marketing Manager – Netherlands, Belgium

• Own and execute the integrated marketing plan for Northern Europe, aligned to EMEA revenue priorities and sales targets.
• Prioritize investment and focus on UKI as the largest market while scaling programs across Nordics, Benelux, and other Northern European territories.
• Translate corporate campaigns into localized regional programs that drive measurable pipeline and partner engagement.
• Develop multi-touch programs including, but not limited to, events, webinars, direct mailers, roundtables, digital, social and ABM.
• Support regional sales teams with campaign strategy, market insights, and program execution.
• Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners.
• Drive MDF / co-marketing investment toward measurable pipeline outcomes.
• In partnership with the channel team, launch partner-led demand generation campaigns, enablement programs, and joint market initiatives.
• Strengthen relationships with channel sales leaders and partner account teams.
• Manage lead flow, nurture alignment, conversion optimization, and follow-up processes with SDR and sales teams.
• Monitor campaign performance and continuously optimize based on ROI, conversion, and pipeline metrics.
• Build quarterly business reviews and performance updates for leadership.
• Share best practices across EMEA and contribute to scalable regional programs.

Field & Channel Marketing Manager – EMEA

• Lead the planning and execution of strategic 1:1 and 1 ABM programs aligned to regional and country business priorities.
• Partner closely with the ABM Director, Netherlands, sales leadership, and account teams to identify and prioritise strategic accounts and target opportunities.
• Develop highly personalised and insight-led marketing campaigns tailored to key stakeholders and enterprise accounts.
• Collaborate with campaign, content, digital, and creative teams to deliver integrated ABM initiatives across multiple channels.
• Leverage client insights, engagement data, intent data, and behavioural analytics to optimise account engagement and campaign performance.
• Create and adapt account-specific content, messaging, and marketing assets that align with client pain points and business objectives.
• Drive account engagement, relationship-building, and marketing-influenced pipeline growth through targeted ABM initiatives.
• Measure and report on ABM program performance, engagement metrics, pipeline contribution, and ROI.
• Continuously optimise ABM strategies and tactics based on campaign performance and stakeholder feedback.
• Support wider regional marketing initiatives, campaigns, and strategic marketing activities where required.
• Assist with integrated marketing campaigns, thought leadership initiatives, webinars, events, and digital marketing activities.
• Work collaboratively with internal marketing teams to ensure consistency in messaging, branding, and campaign execution.
• Contribute to broader demand-generation and client engagement initiatives across the Netherlands region.

Account Based Marketing Manager

• Developing and executing integrated field marketing campaigns that align with commercial goals and support all stages of the sales funnel
• Partnering closely with Sales leadership and account teams to tailor programs for named accounts and key verticals, applying ABM principles where appropriate
• Leading demand generation initiatives, including webinars, digital campaigns, and content syndication programs focused on pipeline acceleration
• Planning and managing industry event strategy, including sponsorships, speaking opportunities, and on-site engagement plans
• Working with campaign and content teams to localize global programs and develop regional assets that resonate with local audiences
• Monitoring and reporting on program performance- especially pipeline contribution, MQL-to-SQL conversion, and account engagement
• Ensuring leads are captured, routed, and followed up on in collaboration with Sales and Marketing Operations.

• Own and drive solution positioning and storytelling across our enterprise AI platform
• Translate technical capabilities into clear, differentiated, outcome-driven solutions
• Own 3–4 priority industries and be accountable for narrative clarity, differentiation, and pipeline contribution
• Define the “why us, why now,” connect our platform to measurable business outcomes
• Equip Sales with compelling narratives that win competitive deals
• Balance strategic clarity with practical, revenue-driving collateral and sales enablement assets

Senior Solution Marketing Manager

• Develop global category and portfolio strategies, identifying “big bet” growth opportunities through robust segmentation, market analysis, and strategic frameworks.
• Guide strategic planning cycles, recommending targets, KPIs, brand roles, and budget allocations across categories, brands, and products.
• Lead the creation of long-term category strategies that are adaptable to regional market dynamics and consumer needs.
• Act as a trusted business partner to regional Sales and Marketing teams, integrating commercial strategies and market insights into a coherent global marketing strategy.
• Partner with regional marketing teams to translate global strategies into qualitative and quantitative objectives and initiatives.
• Support analyzing and drive distilling the market forces that are impacting the category today and tomorrow.
• Identify opportunities that will grow the category or enable growth in the category and manage category development through tools, processes, and templates.
• Assess the attractiveness and attainability of category growth opportunities and feed category growth story and growth opportunities into the BU roadmap.
• Collaborate with brand teams on strategic initiatives by informing about market enablers and barriers and competitive forces and brand growth plan and campaigns.

Group Category & Marketing Strategy Manager

• Je ondersteunt de marketeers binnen het event team bij verschillende werkzaamheden.
• Ben jij klaar om onze beursmerken zowel online als offline te versterken?
• Vind jij het leuk om de laatste trends en ontwikkelingen te vertalen naar relevante content?

• Verantwoordelijk voor het bedenken én uitvoeren van marketing- en communicatieactiviteiten voor nationale én internationale veilingen
• Het opstellen en uitvoeren van marketing- en projectcampagnes
• Het positioneren en zichtbaar maken van buitenlandse veilingen naast het Nederlandse aanbod
• Het up-to-date houden van onze social media-kanalen (Facebook, Instagram, LinkedIn)
• Het opstellen en versturen van nieuwsbrieven
• Het schrijven en verspreiden van interessante mailings en content
• Het coördineren en plannen van content over meerdere projecten
• Meedenken over optimalisatie van bereik, zichtbaarheid en leadgeneratie

Marketing & Communicatie Specialist

• Lead, coach, and develop a team of experienced marketing professionals, fostering engagement, inclusion, and high performance
• Set clear priorities, translate strategy into operational plans, and guide your team through execution
• Build strong partnerships across functions and geographies to deliver shared objectives.
• Direct the development of market requirements and marketing strategies for specific products or portfolios
• Lead product planning, launches, market development, and market research activities
• Identify unmet customer needs and new business opportunities—helping move ideas from concept to market
• Coordinate and activate regional marketing initiatives, including campaigns, trade shows, digital platforms, and promotional activities
• Track and evaluate marketing performance to continuously improve impact and effectiveness

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Marketing & Communication Intern

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Field Marketing Manager

Senior Solution Marketing Manager

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