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About the role
Key responsibilities & impact- Build the context: Embed with the two EMEA AEs to understand pipeline, top accounts, and where deals are stalling or accelerating
- Map the EMEA developer and AI builder ecosystem: key communities, Slack groups, Discord servers, meetups, and regional conferences worth owning
- Audit existing Vapi content and campaigns for EMEA relevance - identify gaps in localization, use case coverage, and regional resonance
- Identify 5–10 high-potential EMEA influencers, technical content creators, and community builders in the AI/voice/developer space and begin relationship development
- Align with the US marketing team on budget, tools, and what "good" looks like in Year 1
- Build the foundation: Launch Vapi's first EMEA-specific event presence
- Activate your first 2–3 influencer or creator partnerships
- Partner with NAMER counterparts to stand up a lightweight EMEA demand gen engine
- Build a running tracker of EMEA-relevant conferences, communities, and partnership opportunities across key markets
- Create the first version of an EMEA-specific nurture sequence for AE pipeline support
- Drive momentum: Own and report on EMEA marketing KPIs
Requirements
What you’ll need- You've done regional from scratch before.
- You've built or led marketing in EMEA at a developer tools, infrastructure, or AI company, ideally at a stage where the category wasn't yet established.
- You're a community and events operator at heart.
- You understand developers.
- You're a scrappy, resourceful marketer.
- You're a strong relationship builder.
- You can work across time zones without losing context.
- Bonus: Experience in conversational AI, contact center technology, or developer infrastructure. Existing EMEA network in the AI/ML or voice/telephony space.
Benefits
Comp & perks- Comprehensive health coverage: medical, dental, and vision plans
- Flexible time off: take what you need
- catered meals, transportation, gym, and a $10k annual L&D budget
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketingdemand generationevent planningcontent auditinginfluencer partnershipscommunity buildinglocalizationpipeline managementKPI reportingAI/ML
Soft Skills
relationship buildingresourcefulnesscross-time zone collaborationcommunity operationscrappinesscommunicationorganizational skillsstrategic thinkingadaptabilityleadership