Marketing

• Leading the strategy, marketing, and commercial activities targeting the youth audience
• Continuous analysis of competitor activity and driving initiatives to strengthen the company’s competitive edge
• Formulating and leading the growth strategy among the youth demographic (ages 13–29)
• Monitoring and analysing competitor activity in the telecom market and driving reactive marketing initiatives
• Developing tailored value propositions for the youth audience
• Leading and executing marketing campaigns and experiential activities aligned with the target audience's world of content
• Establishing collaborations with brands, platforms, and communities relevant to young audiences
• Working ongoingly with Marketing, Sales, Digital, Product, and Customer Service departments
• Managing suppliers and creative entities (studio, media, productions, etc.)

Senior Gen Z Marketing Specialist

• Plan and execute marketing activities and materials across BeOne’s brands, ensuring timely delivery and high quality.
• Support campaign implementation and ensure alignment with the global and national brand messages.
• Manage budget, agencies, and timelines to ensure efficient project delivery.
• Ensure that brand positioning and messaging are consistently reflected across all materials and activities.
• Establish dashboards and reporting as well as brand plans.
• Regular field visits and exchange with KOLs/ doctors.
• Develop and update promotional materials, sales aids, slide decks, leave-behinds, and training content for the field team.
• Collaborate closely with Sales, Medical, Market Access, Regulatory Affairs, Corporate Affairs, Controlling, Legal and Compliance to ensure all content is scientifically accurate and compliant with internal and external regulations.
• Collect and integrate feedback from the field force to continuously improve materials and customer interactions.
• Design and implement integrated go-to-market and omnichannel engagement strategies tailored to specialist and hospital stakeholders.
• Drive the development and implementation of the local brand strategy through the deployment of an omnichannel marketing plan.
• Lead the development of high-impact, compliant promotional and non-promotional materials, including core messages, campaigns, digital assets, congress content, and customer journeys.
• Create and implement continuous post launch product updates through customer-oriented marketing in order to improve access to patients or regional decision-making bodies.
• Provide valuable input to the preparation of national and local tenders.

Lead, Hematology

• End-to-end visual content creation: design and execute a wide variety of marketing assets, including videos, social media materials, event booths and signage, digital campaigns, sales presentations, product brochures, and website graphics.
• Video production & editing: help conceptualize, edit, and deliver dynamic corporate, promotional, and product videos that communicate D-Fend's advanced counter-UAS mission.
• Leverage creative AI: proactively master and then integrate AI tools into the design and video editing pipelines to drastically maximize output speed, asset scalability, and visual quality.
• Event & sales kickoff production: own the creation of all physical and digital creative materials for our annual global Sales Kickoff (SKO) and international events, including booth creation.
• Cross-functional collaboration: manage external design vendors and partner closely with the Content, Digital, Events, and Product Marketing personnel to ensure a unified visual voice that adheres to strict brand guidelines, while maintaining creativity.
• Agency-level execution in-house: handle the creative asset pipeline proactively and independently from brief to final delivery, ensuring the agility and speed of an in-house asset with the precision of a top-tier creative agency.
• Maintain the creative library: build and manage a scalable, structured digital repository for all brand assets, photography, and source files, enabling rapid retrieval and reuse across global marketing initiatives.

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Senior Gen Z Marketing Specialist

Lead, Hematology

Creative Marketing Designer – Specialist