Marketing

• Manage regional and global Marketing Mix programs (multi-country Marketing Mix client)
• Partner with clients to design and implement tailored delivery processes, governance frameworks, and reporting during program setup and ongoing maturity
• Leading the design of best practices within Circana Delivery teams to support the standardization of deliverables globally
• Accountable for ensuring consistency across all projects and adherence to client program guidelines
• Provides guidance on complex or non-standard scopes
• Serves as the Solution Delivery escalation point, managing conflict resolution when required
• Support and participate in the local teams critical client presentations
• Closely collaborate with Circana’s commercial counterpart (commercial client Mix lead)
• Identifies major risks and recommends mitigation strategies
• Represents Solution Delivery in regional and global and complex Marketing Mix pitches
• Recommends approaches to RPF’s technical questions
• Support pricing structure (understand cost structures)
• Translates technical Marketing Mix concepts for both expert and non-expert audiences
• Liaises with commercial and Product (and data Science) to foster continuous improvement of deliverables for the Marketing Mix solutions and programs in a scalable manner
• Identifies Marketing Mix capability gaps from the client perspective and recommends solutions, including driving new feature design and enhancements
• Defines and proposes UAT criteria for newly developed features
• Collaborates across Solutions Delivery teams to standardize processes and deliverables
• Proposes and drives automation initiatives and the development of new deliverables
• Proactively identifies opportunities to scale delivery and improve efficiency
• Lead Proof of Concept Marketing Mix projects (e.g., new industries, new data, new approaches, etc.)
• May need to perform or coordinate Meta analyses to develop regional/global learnings

Marketing Mix Director

• Own and execute XBOW’s regional marketing strategy across EMEA, with primary focus on UKI, Nordics, Benelux, and France
• Build and scale integrated regional programs, including field events, executive briefings, webinars, campaigns, and community initiatives
• Partner closely with Sales to support pipeline generation, account-based initiatives, and strategic regional opportunities
• Localize global messaging, positioning, and campaigns to ensure strong cultural, language, and market relevance across EMEA
• Collaborate with Product Marketing to translate XBOW’s technical capabilities into compelling regional narratives, vertical use cases, and proof points
• Work with Partners and Alliances to design and execute joint marketing programs in-region
• Own regional event strategy, including industry conferences, owned events, executive roundtables, and partner-led activations
• Coordinate with Content and Communications teams to support regional content needs, PR moments, and thought leadership opportunities
• Manage regional marketing budgets, timelines, agencies, and vendor relationships
• Define and track success metrics for EMEA marketing, including pipeline impact, engagement, and regional brand awareness
• Act as the voice of EMEA internally, sharing market insights, customer feedback, and competitive intelligence

Regional Marketing Manager

• Reporting to the Head of Marketing, you'll be responsible for day-to-day execution across a wide range of marketing functions, including:
• General Marketing Support
• Coordinate and execute a broad range of marketing activities including event logistics, webinar management, partner and customer marketing, PR support, and ad hoc projects as directed.
• Manage shared marketing assets, templates, and documentation to keep the team operating efficiently.
• AI-First Execution & Process Engineering
• In cooperation with the Head of Marketing, you will design, build, document and use AI-powered marketing workflows, prompt libraries, and process automation that increase output quality and reduce manual effort across the team.
• Stay current on emerging AI tools, agents, and MCP-based integrations, proactively bringing recommendations and solutions to the team.
• Content Marketing & Copywriting
• Develop high-quality copy across all channels and formats — using AI as a foundation, with rigorous human review to ensure content is on-brand and never reads as AI-generated.
• Build and maintain structured content systems including prompt frameworks, tone guides, and briefing templates to support consistent, scalable content production.
• LinkedIn Marketing
• Manage and grow Thynk's LinkedIn presence through consistent posting, engagement, AI-assisted content calendars, and executive personal branding support.
• Marketing Automation & CRM
• Manage HubSpot workflows, lifecycle email campaigns, and contribute to website management, landing page creation, and conversion rate optimization.
• Graphic Design & Visual Content
• Produce on-brand visual content across formats — social graphics, presentation materials, and marketing collateral — using Canva and AI-powered design tools.
• Video Content Creation
• Produce short-form AI-generated video content for social and campaigns, and support the development of product explainers, event recaps, thought leadership clips, and executive interview series.
• Marketing Analytics & Reporting
• Track, analyze, and report on campaign performance and core KPIs monthly, using AI-assisted analysis to surface insights and optimization opportunities across all channels.
• Product Marketing & GTM Support
• Support the development of product marketing messaging, competitive intelligence, and content and assist in executing GTM launches in close collaboration with Sales and Product teams.

Marketing Specialist

• Own the enterprise events calendar end to end, from selection and logistics to on-site execution and post-event follow-up
• Manage the events budget directly, making smart tradeoffs across owned activations, sponsorships, and field presence
• Partner with Sales, Partner and SDRs to align event strategy with pipeline priorities and target accounts
• Work with Demand Gen to build pre- and post-event programs that turn attendance into qualified pipeline
• Track and report on event performance, including brand impact, leads generated, and pipeline attribution
• Represent n8n at key industry conferences and build relationships with event organizers and partners

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