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About the role
Key responsibilities & impact- Plan, execute, and optimize paid media campaigns across platforms such as Meta Ads, Google Ads, TikTok, and native networks (e.g., Taboola, Outbrain).
- Develop and manage media buying strategies tailored to nutra verticals (e.g., weight loss, anti-aging, male enhancement, etc.).
- Monitor campaign performance metrics (CTR, CPA, ROAS) and implement data-driven optimizations.
- Collaborate with creative and funnel teams to develop high-converting ad creatives and landing pages.
- Conduct A/B testing on creatives, audiences, and placements to maximize performance.
- Stay updated on advertising policies and ensure full compliance with platform guidelines and industry regulations.
- Negotiate with traffic sources and networks to secure competitive rates and placements.
- Analyze competitor strategies and market trends to identify new opportunities.
Requirements
What you’ll need- Proven experience as a Media Buyer in the Nutra or direct response industry.
- Strong understanding of paid traffic sources and campaign optimization techniques.
- Proficiency with tracking tools (e.g., Voluum, Keitaro) and analytics platforms.
- Familiarity with funnel structures, conversion rate optimization, and split testing.
- Ability to work in a fast-paced, performance-driven environment.
- Excellent analytical, communication, and negotiation skills.
- Fluent in English; additional languages are a plus.
Benefits
Comp & perks- Join an innovative team during an exciting phase of growth;
- Opportunity for rapid growth within your role and beyond, through a career progression & internal rotation program;
- Independence and full autonomy to shape your work as you prefer and suggest changes that truly make an impact.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media buyingcampaign optimizationA/B testingconversion rate optimizationdata-driven optimizationperformance metricsCTRCPAROASnutra verticals
Soft Skills
analytical skillscommunication skillsnegotiation skillsability to work in fast-paced environment