Marketing

• Launch, manage, and optimize paid campaigns across Meta (focus), TikTok, X, and other social media platforms
• Test and refine creatives, audiences, and placements through A/B testing to continually improve campaign performance
• Track performance metrics and turn data into clear, actionable insights
• Partner with our affiliate marketing team to ensure campaigns are aligned with overall strategy
• Stay on top of digital trends and bring fresh, innovative ideas to the table

Digital Media Buyer – FinTech

• Lead the design and execution of experimentation frameworks, including geo-based and holdout incrementality testing, to rigorously validate marketing investment decisions at scale
• Evolve the organisation's Marketing Mix Modelling (MMM) capability, including model development, calibration, and translation into actionable budget allocation recommendations for senior leadership
• Develop sophisticated statistical models such as LTV prediction, churn scoring, and audience segmentation that influence strategic decisions across Marketing, Finance, and Product
• Architect and govern the marketing data layer, ensuring best practice across dbt modelling, data quality, and documentation
• Define and lead cross-functional analytics initiatives that span teams and business units, bringing structure and analytical rigour to ambiguous, high-stakes commercial problems
• Translate highly complex findings into compelling strategic narratives and executive-ready recommendations, enabling data-driven decisions at the leadership level
• Partner with Finance (FP&A) to ensure marketing efficiency metrics, budget frameworks, and unit economics (CAC, LTV, Payback Period) are consistent with company-wide financial reporting and planning
• Collaborate with Data Engineering and Marketing Technology to define and shape the long-term marketing data stack roadmap, ensuring tracking integrity, instrumentation standards, and tooling choices reflect best practice
• Lead the team’s thinking on how AI tools and techniques can augment the analytics workflow, and act as a practical guide for marketing teams on where and how AI can meaningfully improve their ways of working

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Digital Media Buyer – FinTech

Principal Decision Scientist – Marketing