Marketing

• Connect people and possibilities with our diverse portfolio of transportation, e-commerce, and business solutions.
• Spark creative solutions, and adapt to change.
• Leverage our diverse talents, experiences and ideas to be more responsive to customer challenges.
• Maintain and enhance brand building through innovative marketing strategies.
• Collaborate with cross-functional teams to develop new services and marketing communications.

Marketing Specialist

• Establish China growth marketing to improve marketing funnel contribution.
• Working together with local BU teams on marketing campaign planning and implementation.
• Collaborate with China BU leaders to develop and execute pricing strategy.
• Develop China E-commerce differential strategy and drive E-commerce business growth.
• Develop and lead an efficient China central marketing team culture.

Senior Marketing Manager

• develop regional brand strategies and annual promoting plans
• identify regional business opportunities and potential trends
• roll out product knowledge training for sales force
• lead engagement plan and conduct direct communication with regional TLs
• execute regional-wide standalone activities and promotional activities
• monitor regional promotional spending with Regional Sales Manager
• control annual brand A&P with accurate monthly phasing
• contribute to key stakeholders engagement plan

Senior Local Marketing Manager

• Develops, analyzes, and maintains key objectives for the brand strategy of Spravato
• Collaborates with cross-functional partners (medical, finance, sales, market access, supply chain, and global) to effectively develop and execute the marketing plan
• Builds and maintains strong relationships with key customers, scientific leaders, treatment centers, and stakeholders
• Develops tactical and operational marketing plans and contributes to market insights generation
• Ensures quality and consistency across brand materials while maintaining compliance
• Assesses brand performance, market dynamics, and competitive landscape to shape new marketing initiatives
• Leads brand planning, forecasting inputs, business analysis, and drives key strategic projects
• Represents the brand in core teams and cross-functional working groups
• Supports lifecycle management planning and identifies long-term growth opportunities
• Integrates Credo values and leadership imperatives into decision-making and daily work

Senior Product Manager / Marketing Manager

• Support execution of global brand strategy across assigned markets and initiatives
• Assist in adapting approved messaging and materials for regional relevance
• Collect and share market feedback with brand and commercial partners
• Coordinate with global brand teams and market contacts to support execution of marketing priorities
• Help local teams apply global strategies within market requirements and timelines
• Support delivery of approved marketing content, tools, and guidance to priority markets
• Help maintain consistency in brand materials, digital presence, and event execution
• Assist with capability-building efforts and sharing of effective practices across markets
• Support planning processes and help track alignment across key activities and deliverables
• Follow established brand standards and support compliant local adaptation
• Share market insights and execution learnings with internal teams
• Support identification and sharing of best practices across regions

Manager, Strategic Marketing – Biosurgery

• Support global brand strategy by helping ensure clarity, consistency, and appropriate application across markets
• Assist in translating global brand direction into regionally relevant approaches across EMEA, APAC, and the Americas
• Gather and share market insights with brand leaders to inform product development and brand strategy initiatives
• Serve as a key point of coordination between global brand teams and priority market leaders
• Support priority markets in adapting global strategies to local needs, regulations, and market dynamics
• Enable markets with approved modular content, guidance, and tools to support brand presence and engagement
• Help maintain consistency in digital presence, congress participation, and brand expression across regions
• Partner with priority market teams to strengthen marketing capabilities and ways of working
• Support market and global planning processes (e.g., LRFP, LRPP, business planning) through coordination and alignment
• Help provide visibility to regional priorities, tradeoffs, and dependencies
• Support governance and standards related to brand use, messaging, and market adaptation
• Support sharing of insights and learnings across key markets and platforms
• Help identify and disseminate best practices to strengthen brand impact globally

Senior Manager, Strategic Marketing

• Cooperate with marketing team to support on various marketing campaigns.
• Participate in the contents creation for new product launch, including KV design, video brief, copywriting, etc.
• Data Analysis of campaign effectiveness, KPI tracking and leads organization.
• Assist in social media operations, WeChat posts layout design and TikTok video creative ideas.
• Support the application process: contract execution, supporting material, and payment.
• Assist with other administrative tasks within the team, such as managing marketing gifts and logistics.

Marketing Intern

• Leads the development of Greater China led Brown Spirits innovation (new product developments/commercial innovation)
• Owns the end to end execution (including in market) on key MWB Brown Spirits projects for China: Develops and Executes new, scalable programs on Brown Spirits for the China, with proven success in selected outlets (On/Off Premise) for reapplication
• Contributes to the development of local strategies consistently with House of brand guidelines, ensuring full alignment with the Group Strategic Marketing team
• Work with agency to conduct research to define targeted customer segments and determine the key drivers of trial and consumption for each segment and demand occasion
• Contributes to the development of China brand positioning, associated marketing themes, and media channels that align with corporate brand vision and target customer demographics
• Works with CCM team to coordinate the execution of Brown Spirits brand PR and innovation activities, in full alignment with brand plans and strategy.
• Tracks the overall brand budgets and monitors the effectiveness of marketing campaigns and tactics
• Constantly follows consumer and competitive landscape and the evolution of new trends
• Maintains strong relationship with media / creative agencies and encourages creative output
• Continuously promotes and supports capabilities development within the marketing organization

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