Lead Generation

• Own end-to-end strategy, roadmap, and execution for Lead Gen advertiser-facing products, driving growth across key sub-verticals
• Define and evolve Snap's lead generation product approach, including privacy-resilient solutions and platform/measurement roadmap alignment
• Partner closely with cross-functional leaders across Formats, Ranking, Targeting, and PMM to drive cohesive strategy and execution
• Ensure a high-quality advertiser experience across campaign creation, management, and performance, delivering insights that improve outcomes
• Engage regularly with Sales, advertisers, and Support to surface challenges and identify opportunities
• Drive informed product decisions through A/B testing and experimentation, communicating results clearly across a matrixed org

Product Manager – Lead Generation

• Prospecting at least 200 or more recruits a day, through cold calls, text, and email, and follow up with warm leads with a goal of setting up interviews for the recruiting team to interview
• Using our resources to build and maintain a continuous flow of candidates
• Promptly replying to team members, branch managers/owners, and prospective recruits
• Communicating constantly and effectively with team members, ensuring the integrity of applicant tracking system data
• Building relationships with our managers, understanding their business needs, and earning their trust to help them achieve our team's recruiting goals
• Achieving success by effectively using business analysis and communication tools, Zoom, ATS, CRM(s), and specialty platforms
• Working in many markets, thousands of prospects, with many reps and decision makers, which requires you to be on top of your game
• Taking ownership in growing this initiative by making it better

Prospecting Recruiter

• Drive top-of-funnel pipeline through multi-channel prospecting (phone, email, social) into a defined set of accounts aligned to your AE partners
• Position Softchoice's CLS practice into new accounts
• Lead with ISV and Marketplace messaging as the wedge
• Run targeted campaigns jointly with your AEs, built collaboratively rather than in isolation
• Maintain a healthy daily activity bar (target range of 75 to 100 dials per day) with a focus on quality conversations, not just volume
• Book qualified discovery meetings (target of 1 to 2 per day, with a healthy weekly baseline of approximately 5)
• Own Salesforce hygiene: add contacts, log activity, capture dispositions, and flag bad data so we sharpen targeting over time
• Manage the meeting handoff to your AEs with full context: prospect background, what was discussed, what they care about, and any objections raised
• Send clean, professional meeting invites that include a clear agenda, attendees, and conferencing details
• Process and follow up on leads from AWS partner programs and internal demand generation channels
• Coordinate with AWS field partners (CARs, PTMs) and internal marketing on targeted plays into your accounts
• Connect prospects to additional Softchoice and AWS resources, thought leadership, and subject matter experts
• Maintain a weekly sync cadence with each of your AEs, share what is working, and bring forward what is not
• Continuously sharpen your craft through call coaching, peer feedback, and active listening to your AEs' conversations

Lead Generation Rep

• Be the Face: Chat with folks about their dream home setups and sign them up for free estimates.
• Transport gear to the next big event.
• Help us get the show on the road.

See all jobs on JobTailor

Product Manager – Lead Generation

Prospecting Recruiter

Lead Generation Rep

Part Time Appointment Setter, Lead Generator