Product Manager – Lead Generation

Snap Inc.

Product Manager driving Snap’s Lead Generation vertical with strategy and execution for advertiser-facing products. Collaborating with internal teams to ensure a high-quality advertiser experience and deliver growth.

Posted 5/27/2026full-timeLos Angeles • California, New York, Washington • 🇺🇸 United StatesSenior💰 $209,000 - $313,000 per yearWebsite

About the role

Key responsibilities & impact

Own end-to-end strategy, roadmap, and execution for Lead Gen advertiser-facing products, driving growth across key sub-verticals
Define and evolve Snap's lead generation product approach, including privacy-resilient solutions and platform/measurement roadmap alignment
Partner closely with cross-functional leaders across Formats, Ranking, Targeting, and PMM to drive cohesive strategy and execution
Ensure a high-quality advertiser experience across campaign creation, management, and performance, delivering insights that improve outcomes
Engage regularly with Sales, advertisers, and Support to surface challenges and identify opportunities
Drive informed product decisions through A/B testing and experimentation, communicating results clearly across a matrixed org

Requirements

What you’ll need

BS/BA degree or equivalent years of experience
6+ years of experience building and shipping products at a technology company; OR a Masters and 4+ years of experience
Experience working with small medium businesses
Experience in lead generation

Benefits

Comp & perks

Paid parental leave
Comprehensive medical coverage
Emotional and mental health support programs
Compensation packages that let you share in Snap’s long-term success

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lead generationA/B testingproduct strategyproduct executionmeasurement roadmapcampaign managementdata analysis

Soft Skills

cross-functional collaborationcommunicationproblem-solvingstrategic thinkinginsight delivery

Certifications

BS degreeBA degreeMasters degree