Lead Generation

• Identify and build lists of verified hospital contacts based on our target audience (specific roles, titles, and regions).
• Conduct manual research to validate contact information and relevance.
• Develop tailored outreach messaging based on pain points and campaign objectives.
• Execute email campaigns using platforms like SendGrid (aligned with Odoo).
• Monitor, manage, and respond to lead replies to nurture them through the pipeline.
• Maintain a consistent tone and messaging aligned with the company's brand.
• Track campaign performance and report on lead quality, objections, and interest.
• Collaborate with sales and marketing to refine messaging and target segments.
• Ensure compliance with email marketing best practices to avoid blacklisting, especially with healthcare servers.

Lead Generation Specialist

• Own end-to-end strategy, roadmap, and execution for Lead Gen advertiser-facing products, driving growth across key sub-verticals
• Define and evolve Snap's lead generation product approach, including privacy-resilient solutions and platform/measurement roadmap alignment
• Partner closely with cross-functional leaders across Formats, Ranking, Targeting, and PMM to drive cohesive strategy and execution
• Ensure a high-quality advertiser experience across campaign creation, management, and performance, delivering insights that improve outcomes
• Engage regularly with Sales, advertisers, and Support to surface challenges and identify opportunities
• Drive informed product decisions through A/B testing and experimentation, communicating results clearly across a matrixed org

Lead Generation jobs in California

See all jobs on JobTailor

Lead Generation Specialist

Product Manager – Lead Generation