Influencer Marketing

• Own influencer and UGC operations end-to-end
• Build and manage our creator pipeline
• Set up the testing loop
• Scale what works
• Work directly with product and the CEO on creative ideas
• Bring product instincts into growth
• Stay close to the numbers
• Manage external partners when it makes sense

UGC & Influencer Growth Lead

• Design and implement end-to-end workflows: from influencer sourcing to payments and performance analysis.
• Establish clear communication processes between internal teams and external partners.
• Develop mid- to long-term budget plans with accurate forecasting (reach, VIP/HNWI acquisition, cost efficiency).
• Define and track KPIs (FTD, CPA, ROI) to measure channel performance.
• Drive global strategy with focus on Tier 1 markets, LATAM, Canada, and Gulf region.
• Identify and attract high-value crypto audiences (“crypto whales”) through relevant influencers.
• Build and manage a strong portfolio of top influencers and streamers across Kick, Telegram, X, YouTube, and Twitch.
• Lead negotiations with influencers and agencies to secure the best commercial terms.
• Develop and launch high-impact creative campaigns leveraging brand assets (e.g., partnerships like Manchester United).
• Optimize the full user journey from first touchpoint to registration, ensuring maximum conversion and minimal drop-off.

Influencer Marketing Manager

• Serve as the strategic main point of contact for influencers or student leaders who participate in campaigns with our brand partners from start to finish
• Create, promote, and vet influencer applications for Campus & Influencer campaigns, identifying target influencers for projects and conducting outreach and follow-ups as needed
• Develop campaign briefs and guidelines for participating influencers (including timelines, messaging and requirements for their scope of work) based on client guidelines
• Review influencer content before it is published, ensuring it adheres to all FTC and client requirements
• Monitor and track contracted content as it is published, ensuring all participating creators are following guidelines and timelines, requesting edits when needed
• Manage and process influencer agreements and payments in a timely fashion in collaboration with Campus & Influencer Marketing department leadership and the legal and finance teams
• Collaborate with the Activations and Business Development teams to ensure excellent campaign execution, providing best-in-class influencer marketing counsel specific to brand, target, consumer and marketing objectives as needed
• Stay abreast of campus marketing trends and culture, assisting in the development of new resources, optimizations and efficiencies for our campaign processes and materials on an ongoing basis
• Help strategize and execute innovative sponsored opportunities and influencer education initiatives as led by the Community team, may include speaking opportunities
• Update and maintain internal databases and case studies with key information for assigned campaigns

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UGC & Influencer Growth Lead

Influencer Marketing Manager

Associate Campus, Influencer Marketing