UGC & Influencer Growth Lead

Replika

UGC & Influencer Growth Lead managing end-to-end influencer operations for an AI companion company. Building and scaling creator pipelines while using data to drive growth strategies.

Posted 5/27/2026full-timeRemote • 🌎 Anywhere in the WorldSeniorWebsite

About the role

Key responsibilities & impact

Own influencer and UGC operations end-to-end
Build and manage our creator pipeline
Set up the testing loop
Scale what works
Work directly with product and the CEO on creative ideas
Bring product instincts into growth
Stay close to the numbers
Manage external partners when it makes sense

Requirements

What you’ll need

2+ years running influencer marketing, UGC, creator growth, or paid social where you owned measurable outcomes, not just relationships
Deep fluency in how micro-influencer and UGC ecosystems actually work
Strong analytical chops
You've shipped tests fast
Strong product instincts
You use AI tools in your work already
Fluent English

Benefits

Comp & perks

Competitive compensation
Flexible job schedule and generous vacation policy
No corporate bs
Direct impact on millions of worldwide users within months
Push the boundaries of applied AI in a consumer setting
Fully remote

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingUGC operationscreator growthpaid socialanalytical skillstesting methodologiesAI tools

Soft Skills

product instinctscreativitycollaborationcommunication