Influencer Marketing

• Podcast production support
• Own the run-of-show document for each podcast episode
• Coordinate guest logistics: scheduling, pre-interview prep materials
• Prepare host prep cards for the show's hosts
• Manage the episode publication workflow
• Collaborate with the social team to draft and schedule LinkedIn promotion
• Track episode performance metrics and compile them into a monthly reporting dashboard
• Serve as the day-to-day point of contact for influencer partners
• Maintain the influencer deliverables tracker
• Execute organic social promotion across LinkedIn for podcast episodes and influencer content
• Maintain the editorial calendar across podcast and influencer activations
• Build and maintain influencer briefing documents and profile decks
• Maintain and organize shared project workspaces
• Build and update recurring reports for the Influencer & Podcast lead

Coordinator, Content – Influencer Marketing

• Develop and execute scalable influencer marketing strategies aligned with company goals around customer acquisition, engagement, and brand trust
• Identify, segment, vet, and onboard influencer partners who resonate with the active trader audience across YouTube, TikTok, Instagram, LinkedIn, X, and emerging channels
• Partner with Compliance and Legal to ensure influencer content, disclosures, disclaimers, and financial promotions meet regulatory standards (e.g., NFA, CFTC, FTC)
• Negotiate campaign terms and compensation that create mutually beneficial relationships
• Maintain long-term partnerships with brand-aligned influencers and financial content creators
• Oversee end-to-end campaign management from concept through execution to performance review
• Collaborate with Product and Growth Marketing to integrate influencer content into broader campaigns
• Own content scripting and creative direction, providing creators with briefs, talking points, and hands-on support to produce on-brand, compliant content
• Define, track, and analyze campaign KPIs (acquisition, engagement, conversions, and cost per acquisition), conduct A/B testing, and deliver data-driven recommendations
• Support international growth by adapting creator strategy to regional audiences, platforms, and compliance requirements

Creator, Influencer Manager

• Develop a strong understanding of agency relationships, roles, processes, and ways of working.
• Attend recurring agency and project status meetings, capture detailed notes, and distribute clear action-oriented recaps.
• Maintain organized documentation related to activation and influencer initiatives.
• Coordinate timelines, deliverables, approvals, and communication across internal and external partners.
• Support all budget and accounting processes related to influencer and brand activation programs.
• Open purchase orders (POs), process invoices, and assist with accrual tracking.
• Maintain budget trackers and support reconciliation efforts.
• Build foundational knowledge of master budgets and financial planning processes.
• Support execution of influencer marketing programs and ongoing influencer initiatives.
• Assist with influencer-related projects including campaign support, cultural trend tracking, calendar management, responsive opportunities, and branded merchandise/apparel coordination.
• Coordinate legal reviews and approval workflows for influencer content and partnerships.
• Support annual planning processes and scope-of-work renewals with agency partners.
• Assist in preparing campaign reports, recaps, and performance summaries.
• Provide timely feedback and direction to agency partners under guidance from leadership.
• Assist in the execution of integrated brand activation initiatives.
• Support campaign planning, activation calendars, reporting, and recap development.
• Coordinate approval processes, legal reviews, and project timelines.
• Help manage agency deliverables and facilitate communication between stakeholders.
• Contribute to yearly planning efforts and ongoing activation support.
• Partner with Social and Social Care teams to support the rollout of brand activation content across organic social channels.
• Help identify campaign KPIs and success metrics aligned with activation objectives.
• Coordinate with Social and Media teams to integrate influencer content into paid and organic social strategies.
• Serve as a liaison between influencer, social, and social care teams to ensure alignment and visibility.
• Flag engagement opportunities and support potential content extensions across social platforms.
• Support collaboration processes between Brand Activation, PR, Communications, and partner teams.
• Assist with approval workflows for external messaging and franchisee communications.
• Build working knowledge of public relations and communications functions, including:
• - Crisis communications
• - Internal communications
• - External communications
• Coordinate communication materials, approvals, and stakeholder feedback as needed.

Associate Analyst, Marketing – Brand Activation, Influencer

• Develop Insight-Driven Influencer Strategies
• Translate client briefs into clear, actionable influencer strategies that align with business goals and campaign KPIs.
• Build thoughtful plans that define creator mix, targeting, flighting, and testing approaches while balancing data-driven insights with creative, platform-native ideas.
• Build Strategic Plans that Drive Performance
• Design influencer programs that connect brand objectives with measurable outcomes.
• Identify opportunities to optimize performance, improve efficiency, and drive stronger results across campaigns.
• Partner Cross-Functionally to Bring Strategies to Life
• Collaborate closely with sales, media, and execution teams to ensure strategies are actionable and set up for success.
• Align on audience targeting, amplification approaches, and campaign execution to deliver cohesive, high-performing programs.
• Support Pitches and Client Engagements
• Contribute to pitch development by shaping strategic narratives and building clear, compelling recommendations.
• Participate in client presentations, helping communicate strategy and respond to questions with confidence and clarity.
• Leverage Insights and Trends to Inform Strategy
• Stay ahead of social trends, platform updates, and the evolving creator landscape.
• Use data, research, and tools to uncover insights, inform recommendations, and continuously strengthen strategic approaches.
• Guide Testing, Optimization, and Performance Improvement
• Help define testing frameworks and optimization plans that improve campaign outcomes over time.
• Analyze performance and translate learnings into actionable recommendations that refine creator selection, content direction, and overall strategy.

Senior Strategist, Influencer

• Designing and scaling PetLab Co.’s global influencer marketing strategy
• Building a high-volume influencer engine capable of working with 100–500+ creators per month
• Identifying and recruiting creators across macro, mid-tier and micro influencer segments
• Developing creator avatars and sourcing strategies aligned with our customer base
• Building strong long-term relationships with creators
• Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution
• Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance
• Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies
• Overseeing creator whitelisting / partnership ads, and dark-post ad usage
• Ensuring influencer content meets brand, compliance, and quality standards
• Establishing scalable systems, processes, and reporting frameworks
• Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management
• Hiring and developing an in-house influencer team capable of scaling the program globally
• Continuously testing new influencer formats, content styles, and campaign structures to improve performance

Director of Influencer Marketing

• Research and identify creators and influencers aligned with NoGigiddy's audience across TikTok, YouTube, Instagram, and X
• Conduct outbound outreach with personalized pitches that actually get responses
• Negotiate partnership terms — content deliverables, timelines, and compensation
• Manage active influencer relationships and ensure deliverables are met on schedule
• Brief creators on campaign goals, messaging, and compliance requirements
• Track campaign performance — reach, clicks, conversions, and ROI
• Maintain a pipeline of prospective and active creator partnerships

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