Influencer Marketing

• Develop Insight-Driven Influencer Strategies
• Translate client briefs into clear, actionable influencer strategies that align with business goals and campaign KPIs.
• Build thoughtful plans that define creator mix, targeting, flighting, and testing approaches while balancing data-driven insights with creative, platform-native ideas.
• Build Strategic Plans that Drive Performance
• Design influencer programs that connect brand objectives with measurable outcomes.
• Identify opportunities to optimize performance, improve efficiency, and drive stronger results across campaigns.
• Partner Cross-Functionally to Bring Strategies to Life
• Collaborate closely with sales, media, and execution teams to ensure strategies are actionable and set up for success.
• Align on audience targeting, amplification approaches, and campaign execution to deliver cohesive, high-performing programs.
• Support Pitches and Client Engagements
• Contribute to pitch development by shaping strategic narratives and building clear, compelling recommendations.
• Participate in client presentations, helping communicate strategy and respond to questions with confidence and clarity.
• Leverage Insights and Trends to Inform Strategy
• Stay ahead of social trends, platform updates, and the evolving creator landscape.
• Use data, research, and tools to uncover insights, inform recommendations, and continuously strengthen strategic approaches.
• Guide Testing, Optimization, and Performance Improvement
• Help define testing frameworks and optimization plans that improve campaign outcomes over time.
• Analyze performance and translate learnings into actionable recommendations that refine creator selection, content direction, and overall strategy.

Senior Strategist, Influencer

• Designing and scaling PetLab Co.’s global influencer marketing strategy
• Building a high-volume influencer engine capable of working with 100–500+ creators per month
• Identifying and recruiting creators across macro, mid-tier and micro influencer segments
• Developing creator avatars and sourcing strategies aligned with our customer base
• Building strong long-term relationships with creators
• Leading the end-to-end influencer workflow, including sourcing, outreach, negotiation, briefing, and campaign execution
• Developing high-performing creative briefs that generate content optimized for both organic engagement and paid ad performance
• Collaborating closely with the paid media team to integrate influencer content into Meta, TikTok, and YouTube partnership ad strategies
• Overseeing creator whitelisting / partnership ads, and dark-post ad usage
• Ensuring influencer content meets brand, compliance, and quality standards
• Establishing scalable systems, processes, and reporting frameworks
• Leveraging AI tools and automation to improve influencer sourcing, outreach, briefing, and campaign management
• Hiring and developing an in-house influencer team capable of scaling the program globally
• Continuously testing new influencer formats, content styles, and campaign structures to improve performance

Director of Influencer Marketing

• Research and identify creators and influencers aligned with NoGigiddy's audience across TikTok, YouTube, Instagram, and X
• Conduct outbound outreach with personalized pitches that actually get responses
• Negotiate partnership terms — content deliverables, timelines, and compensation
• Manage active influencer relationships and ensure deliverables are met on schedule
• Brief creators on campaign goals, messaging, and compliance requirements
• Track campaign performance — reach, clicks, conversions, and ROI
• Maintain a pipeline of prospective and active creator partnerships

Influencer Outreach Coordinator

• Manage & Scale Creators : Oversee influencer portfolios and help talent grow their platform presence while securing brand deals.
• Talent Acquisition : Scout and sign new creators, focusing on emerging and established influencers.
• Foster Brand Relationships : Build and nurture strong partnerships with brands and agencies to book top talent for campaigns.
• Strategic Growth : Collaborate with internal teams to shape the overall strategy and expand Grail’s talent roster.
• Autonomous & Flexible Work : Thrive in a dynamic, fast-paced environment while having the flexibility to work independently and remotely.

Influencer Talent Manager

• Identify, vet, and recruit influencers and creators across Instagram, TikTok, YouTube, and emerging platforms with a focus on health, fitness, wellness, and longevity niches
• Manage a high volume of outreach and relationship development, balancing quality and scale
• Build and maintain a creator pipeline across micro, mid-tier, and targeted macro partnerships
• Serve as the primary point of contact for Humann's creator network
• Develop authentic, long-term relationships with ambassadors
• Manage gifting, seeding, and product fulfillment logistics
• Oversee contract execution and ensure compliance with FTC guidelines and brand standards
• Brief creators clearly and collaboratively, balancing brand guidelines with creative freedom
• Manage content approval workflows and timelines to keep campaigns on track
• Coordinate with the Social Media Manager & Paid Media Manager to repurpose creator content across owned and paid
• Support campaign moments with creator integration
• Own the influencer CRM keeping creator records, content rights, performance data, and communication history organized and up to date
• Own the day-to-day relationship with the agency partner serving as the primary point of contact for briefing, campaign coordination, and performance accountability with oversight from the Director
• Track deliverables and hold creators accountable to agreed timelines
• Manage program budgets including agency and platform fees, creator payments, and gifting
• Track and report on influencer KPIs: impressions, engagement, CPM, and revenue drivers (when relevant)
• Benchmark Humann's creator performance against relevant competitors and category leaders
• Report on program performance regularly and use data to continuously iterate and improve
• Stay ahead of creator community trends, algorithm changes, and social landscape shifts

Influencer Marketing Manager

• Execute organic social strategy for History, ensuring alignment with broader company and editorial priorities
• Manage day-to-day platform performance, including audience growth, engagement, moderation, and optimization
• Implement KPI frameworks and support reporting and performance tracking across History platforms
• Execute against strategic priorities and editorial direction by building and maintaining social calendars and platform-specific distribution plans
• Execute distribution strategies across platforms, ensuring content is optimized for reach, engagement, and platform-native storytelling
• Partner with Digital Creative to support the development and execution of franchise-based content models, leveraging performance insights to help identify scalable formats with potential for sponsorship integration
• Monitor performance and optimize content based on insights, audience behavior, and platform trends

See all jobs on JobTailor

Senior Strategist, Influencer

Director of Influencer Marketing

Influencer Outreach Coordinator

Influencer Outreach Coordinator

Influencer Talent Manager

Influencer Marketing Manager

Manager, Organic Social & Influencers