Head of Brand

• Turn our strong regional presence and growing influencer programmes into a coherent, global social engine.
• Own the organic social strategy across all channels.
• Ensure our brand voice is dominant in every market while deepening loyalty with our existing customers.
• Oversee the global social content supply chain and manage internal teams, agency partners, and external creators.
• Bridge the gap between organic content and performance marketing to maximize reach.
• Lead a global team focused on content creation, community management, and advocacy.
• Partner closely with regional social experts and performance marketing team to align global programmes with local market nuance.

Head of Global Brand Social

• Own Firecrawl's brand positioning end-to-end
• Write and ship launch copy, product announcements, website updates, and social posts that actually land with a technical audience
• Grow and manage our presence on Twitter/X and LinkedIn
• Run competitive analysis and translate it into messaging that differentiates us clearly
• Partner directly with founders and product to align brand with roadmap and GTM priorities
• Shape the content calendar and own the cadence of what goes out across every channel
• Think about discoverability beyond SEO

Technical Head – Brand

• Define and execute Kaizen's external brand strategy — what we stand for, how we show up, and how we build recognition across government, tech, and the public.
• Own the content engine: editorial (LinkedIn, Substack, written longform), short films, YouTube, podcasts, and anything else that puts Kaizen on the map.
• Write and produce executive communications that travel — board updates, investor narratives, op-eds, media appearances.
• Build toward long-term brand goals and treat distribution as part of the creative work, not an afterthought.
• Partner with sales and proposals on assets that win contracts: case studies, one-pagers, pitch materials.
• Quarterback external vendors and contractors — PR firms, video production, freelancers — and direct their output without being dependent on them.

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Head of Global Brand Social

Technical Head – Brand

Head of Brand – Storytelling