Growth Marketing

• **This role spans several dimensions. You'll be stronger in some than others, but you should have the appetite and the capability to lead across all of them:**
• - **Set the vision, own the strategy.** Craft a compelling, forward-looking global vision for circular systems and resource recovery that spans the full reverse value chain — grounded in where clients are heading, where policy is moving, where technology is maturing, and where Anthesis can lead. Define what winning looks like: which solutions, technologies, and partnerships to scale, which to incubate, which to evolve — and rally the organisation behind it. Translate that into a multi-year growth plan with clear milestones, investment priorities, and measurable outcomes.
• - **Navigate the landscape.** Maintain a deep, continuously updated understanding of the geopolitical, regulatory, and market forces shaping circular systems across geographies — and how those converging forces are reshaping what circular systems need to deliver. Translate that complexity into clear, actionable strategic options, bring in the right teams to quantify the impact, and lay out the path forward for clients' operations.
• - **Know our client's world.** Build a deep, ongoing understanding of what your clients are facing across sectors — infrastructure constraints, material economics, operational complexity, cost pressures — and the commercial opportunities that sit inside that complexity. Be the partner who sees what's coming and helps them get ahead of it. Position Anthesis as more than an advisor: the partner that truly understands the client's operational reality and helps them win.
• - **Go beyond decks — build, test, scale.** We don't hand clients a strategy and walk away. We get into the trenches and go the full distance — helping them innovate, test, learn, and execute, from first concept to operating at scale. Design and run pilots that prove new approaches — reuse systems, reformulated products, new packaging formats, circular business models — partner with specialist teams to build the business cases and ROI models that give executives the confidence to invest, then help operationalize and scale what works. Harness AI, digital tools, and emerging technology to deliver faster, sharper, and more cost-effective. Scale what works. Kill what doesn't. **
• - B**uild infrastructure, strengthen secondary markets.** Identify and pursue opportunities to design and develop regional recovery hubs, reverse supply-chain infrastructure, and processing capacity — including critical minerals recovery from e-waste, industrial, and post-consumer streams. Build the commercial architecture that makes recovered materials flow back into manufacturing — feedstock aggregation, quality standards, off-take agreements, demand signaling, attribute certification — and the coalitions that connect producers, processors, municipalities, OEMs, and end-markets into functioning circular supply chains. Develop Anthesis's edge in material and asset valorization: maximising residual value at end-of-commercial-use and helping clients decide between reuse, remanufacture, and recovery on real economic data.
• - **Grow the business**. Own the revenue targets, pipeline, and forecasting for the portfolio — and grow it materially. Shift the model from pure advisory toward digitally enabled managed services, embedded operations, pilot programmes, and recurring revenue. Innovate on pricing — value-based, outcome-linked, reflecting the tangible impact of this work. Strengthen the value story. Improve margins.
• - **Connect across the organisation.** Work across Anthesis business lines, geographies, and sector teams to unlock client value that wouldn't exist in silos. Spot the adjacencies: when a resource recovery conversation surfaces a product design question, a regulatory need, or a supply chain opportunity, connect the client to the right capability — including your counterpart's portfolio. Partner with the other Growth Portfolio Leads and senior leadership on cross-cutting strategy, AI, and go-to-market.
• - **Build and lead a high-performing team.** Lead a diverse group of senior technical experts — strong opinions, different working styles — and unify them around a shared direction without relying on hierarchy. Build on the team's deep technical strength by adding commercial and emerging-tech depth as the practice grows, so every addition raises the bar. Lead through change with directness, empathy, and respect — making the hard calls when they're needed, and bringing people with you.
• - **Represent Anthesis at the highest level.** Be the senior external face of Anthesis's circular systems and resource recovery capability — at industry forums, in policy discussions, at coalition convenings, in client boardrooms. Build the kind of trusted relationships where you're the first call when the big strategic decisions get made. Elevate conversations beyond the immediate brief, and help clients think bigger than they would alone.
• **Technical Scope & Domains**
• **This is a highly technical leadership role requiring fluency to engage with waste engineers, municipal planners, supply chain directors, and CFOs.**

Growth Portfolio Lead

• Consultative Upselling: Proactively reach out to existing SiteMinder customers (warm leads) to initiate in-depth, consultative discussions regarding their current revenue management strategies, pain points, and commercial goals.
• Value Demonstration: Conduct compelling, data-driven product demonstrations and presentations that clearly articulate how DR+ enhances pricing strategies, improves yield, and delivers a strong Return on Investment (ROI).
• Expert Education: Utilise your hands-on hotel revenue management background to serve as a credible expert, educating hoteliers on best practices and how DR+ integrates with their commercial strategy to remove guesswork and spreadsheet reliance.
• Full Sales Cycle Management: Own the end-to-end upsell sales cycle within your defined territory, managing opportunities from initial qualification and discovery through negotiation, contract closing, and ensuring a smooth activation handoff to the Customer Success team.
• Target Achievement: Consistently achieve and exceed monthly and quarterly upsell revenue targets for the DR+ product.
• CRM Management: Maintain accurate and timely records of all sales activities, pipeline stages, and customer information within the CRM (Salesforce) to ensure reliable forecasting and pipeline health.
• Collaboration: Work seamlessly with the Regional Sales Manager, Customer Success, and Marketing teams to align messaging, capture market feedback, and contribute to the continuous refinement of the DR+ Go-to-Market strategy.

Revenue Growth Consultant – Hospitality

• Lead and grow the EIT Supernovas Community by engaging women entrepreneurs, investors, ambassadors, and ecosystem stakeholders across Europe.
• Manage community activities and communication channels, fostering networking, collaboration, peer learning, and member participation online and offline.
• Coordinate onboarding and engagement journeys for community members, ensuring active participation in programmes, events, and opportunities.
• Develop and promote community content, success stories, and engagement campaigns to increase visibility, retention, and ecosystem impact.
• Monitor community performance and stakeholder engagement metrics, using insights to improve community experience, growth, and partnerships.
• Develop and maintain relationships with partners, sponsors, and investors.
• Support Supernovas’ network growth and ensure activities are attractive for partnerships.
• Align communications, campaigns, and events to maximize visibility, leads, and business opportunities.
• Implement and adapt HQ marketing plans for Supernovas initiatives.
• Ensure consistent brand identity and tone of voice across all channels.
• Plan and execute communication campaigns, including digital marketing, SEO, and media relations.
• Create and manage content: visuals, presentations, newsletters, social media, and storytelling.
• Monitor performance, optimize campaigns, and manage budgets and suppliers.
• Plan, organize, and deliver events (networking, promotional, business, and flagship).
• Align events with branding, communications, and visibility goals.
• Manage logistics, suppliers, contracts, and budgets.

Promotion and Growth Lead

• Lead with conviction. Own the strategy for your pod. Make the decisions, set the direction, and create the conditions for your team to do their best work. You don't wait for things to happen, you make them happen.
• Drive client success. Develop and execute integrated marketing strategies across ASO, Performance Marketing, and Retention. Own your clients' KPIs and north star goals, and ensure every deliverable reflects the quality Phiture is known for.
• Handle the hard stuff. Navigate difficult client conversations, manage crises under pressure, and push back when something isn't working, with the confidence and empathy to keep relationships strong while doing it.
• Mentor your seniors. Delegate meaningfully, coach Senior Consultants to grow, and build the kind of team that holds each other accountable without losing trust.
• Solve problems structurally. Take messy inputs, ambiguous client asks, poor data, competing priorities, and turn them into clear, actionable plans. Structured thinking is your edge.
• Monitor what matters. Set KPIs, track performance across accounts, spot when something's off, and course-correct fast. Commercial awareness is part of how you operate, not an afterthought.
• Innovate with AI. Use generative AI tools to improve how your team works, from creative and analytical processes to day-to-day efficiencies, and help Phiture stay ahead of the curve.
• Grow the business. Support pitches and business development, with the ability to accurately scope new work and set your team up for a strong start.

Mobile Growth Lead

• Analizarás y auditarás nuestros funnels de conversión para entender exactamente dónde ganamos y perdemos oportunidades de negocio.
• Combinarás **datos** cuantitativos y cualitativos para identificar fricciones reales en la experiencia del usuario.
• Utilizarás **herramientas de analítica digital**, mapas de calor y grabaciones de sesiones para detectar oportunidades de mejora.
• Trabajarás con el **equipo comercial** para entender las dudas, objeciones y barreras que encuentran nuestros clientes potenciales.
• Diseñarás **propuestas de mejora** para nuestros procesos de contratación y onboarding.
• Crearás wireframes y prototipos funcionales en **Figma** para validar nuevas experiencias y flujos.
• Diseñarás y optimizarás **automatizaciones** y secuencias de comunicación para acompañar a los leads hasta la conversión.
• Gestionarás cambios y experimentos directamente en nuestro **CMS** para acelerar la ejecución y el aprendizaje.
• **Investigarás** las mejores prácticas de producto, growth y experiencia de usuario de compañías líderes a nivel global.
• **Propondrás** nuevas ideas, herramientas y formas de trabajar que nos permitan seguir creciendo más rápido y mejor.

Growth Specialist

• Ser propietario de la estrategia de marketing de crecimiento para el mercado del Reino Unido, a través de múltiples marcas y segmentos de socios.
• Diseñar e implementar planes de marketing multicanal para lanzamientos de nuevos productos, activaciones de marca y mejoras de servicio dirigidos a médicos, clínicas, hospitales y partes interesadas del NHS.
• Planificar y ejecutar campañas B2B multicanal para impulsar la generación de leads, involucramiento de socios y activación.
• Colaborar con ventas y desarrollo empresarial para alinear iniciativas de marketing con metas de ingresos y objetivos de crecimiento.
• Liderar y coordinar el equipo de Marketing de Rendimiento y Redes Sociales para el mercado del Reino Unido, asegurando la alineación con los objetivos de la marca, prioridades de campaña y estrategia de crecimiento.
• Coordinar con equipos de diseño y agencias para entregar activos de alta calidad (páginas de destino, presentaciones, micrositios, contenido de correo electrónico, eventos).
• Rastrear y analizar el rendimiento de las campañas para mejorar resultados a través de pruebas e iteración.
• Realizar investigaciones de mercado y competidores para adaptar mensajes y estrategias al cambiante panorama de la atención médica y eHealth del Reino Unido.
• Realizar presentaciones y pitches de impacto para desarrollo empresarial, eventos y partes interesadas internas.

Growth & Trade Marketing Manager – UK Market

• Lead French Account Growth team to drive incremental revenue (NRR) through coaching and data-driven management.
• Take full ownership of a mature, high-volume inside sales team.
• Coach and develop a team of 7 Account Growth salespeople through structured 1:1s, call reviews, and feedback.
• Drive performance through routines and results-first culture.
• Build and maintain a reliable forecast and adjust strategy throughout the month.
• Use data to manage: track KPIs and influence outcomes through coaching.

Lead Inbound Sales – Account Growth

• Build and ship MVPs of growth experiments using tools like Lovable, Bubble, Zapier, or custom scripts without needing support from Product & Engineering.
• Prototype and launch AI-powered workflows to improve speed, personalization, and targeting across marketing channels (e.g. GPTs for ad copy, agents for segmentation, auto-generated landing pages).
• Automate repetitive marketing workflows from campaign QA to performance reporting to lead enrichment.
• Leverage APIs, webhooks, and LLMs to stitch together growth infrastructure that scales smarter.
• Act as an internal multiplier, sharing tools, playbooks, and internal agents that help marketing and GTM teams move faster.
• Collaborate with design, Product, and Data to test and refine ideas that unlock new growth levers.

Growth Marketing Manager

• Define and lead acquisition strategy across all channels.
• Oversee an 8-figure acquisition budget across 40 markets.
• Manage and develop a team of 3 specialists.
• Identify and scale new channels and partnerships.
• Improve travel metasearch tools and maintain key relationships.
• Oversee data analysis and set performance standards.
• Collaborate with Product, Finance, and Data teams.
• Monitor industry trends and emerging technologies.

Growth Marketing Lead

• Own end-to-end marketing. Claim 360 ownership of a web product’s marketing and execute end-to-end user acquisition strategies.
• Manage the creative pipeline. Develop and test creatives by generating ideas, proposing hypotheses, monitoring implementation, and providing feedback.
• Run and optimize campaigns. Manage and optimize marketing campaigns across Google, Meta, TikTok, and other networks.
• Build external partnerships. Build meaningful relationships with external partners and agencies, and manage collaborations with ad network teams.
• Leverage data and dashboards. Build and monitor BI dashboards for insights and ensure campaigns achieve target KPIs while scaling.
• Collaborate with product. Work closely with the product team to understand user motivations and shape effective monetization strategies.
• Drive growth initiatives. Take additional responsibilities to grow your product by thinking beyond performance marketing and applying creative growth-hacking approaches.

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