Growth Marketing

• Shape the next wave of growth across Prosus's European consumer portfolio — from eMAG in Romania to Takealot in South Africa and Izyico in Turkey.
• Identify and unlock value creation opportunities, drive strategic initiatives, and help our portfolio companies build sustainable competitive advantage.
• Partner with the Head of European Ecosystem to shape board materials, investment memos, and strategic recommendations for senior leadership.
• Work directly with portfolio CFOs and COOs to track budgets, uncover growth opportunities, and troubleshoot operational bottlenecks.
• Drive a strategic initiative end to end, coordinating cross-functional teams and pushing through roadblocks to get to a decision quickly.

Growth Lead

• Analyze industry trends and competitor strategies to identify monetization opportunities.
• Design and implement monetization strategies to maximize subscription and ad revenue.
• Collaborate with design and development teams to implement monetization features effectively.
• Create user segmentation frameworks and define experimentation hypotheses for monetization.
• Model financial opportunities and expected outcomes for monetization initiatives.
• Analyze pricing strategies and competitive benchmarks to improve subscription pricing.
• Set up and manage subscriptions and pricing tiers on App Store Connect.
• Experiment with different in-app paywall placements to optimize conversion rates.
• Collaborate with the design team to test and refine paywall layouts and calls-to-action.
• Develop and implement win-back strategies for lapsed or inactive users.
• Identify drivers of churn and implement initiatives to improve user retention.
• Analyze user behavior to identify upsell opportunities and execute upsell strategies.
• Create strategies to increase free trial starts and improve onboarding flows.
• Ensure that monetization strategies do not negatively impact the user experience.
• Maintain detailed documentation of monetization strategies, tests, and performance data.
• Monitor and ensure compliance with Apple’s policies and international regulations.

Product Growth Specialist

• Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
• Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
• Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
• Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
• Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.

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Growth Lead

Product Growth Specialist

User Acquisition Specialist