Growth Marketing

• Strategic design of the B2B channel: Develop and implement the investment strategy for indirect sales, ensuring alignment and joint growth with our distributor partners.
• Sell-out and lifecycle management: Value and monitor the financial impact of investments in price markdowns and stock clearance actions, ensuring the channel's financial health.
• Budget governance and control: Manage the B2B channel budget, ensuring efficient and strategic allocation of resources according to the calendar and promotional schedules for each category.
• Performance and ROI analysis: Monitor, measure and report the results and performance of investments made, identify optimization opportunities and ensure return on invested capital.
• Partnership with category teams (Trade/Marketing): Collaborate cross-functionally with category teams to synchronize promotional campaigns with the distributor channel’s realities and targets.

Specialist I, Revenue Growth Management – B2B

• Create assets focused on demand generation, paid ads (Meta Ads, Google Ads, LinkedIn), activation materials, banners, and remarketing creatives with a focus on conversion;
• Optimize landing pages and capture pages, collaborating with the growth team to improve conversion rates (CRO) through visual testing;
• Actively participate in growth experiments by creating visual variations for A/B tests and interpreting results to guide subsequent designs;
• Produce assets and templates for email marketing campaigns and automations, ensuring responsiveness and alignment with the nurture funnel;
• Create and maintain the visual identity across digital channels (website, blog, social media, and institutional materials) with consistency and a focus on engagement;
• Edit short-form videos for paid media campaigns, working quickly to meet performance-driven deadlines;
• Collaborate with marketing, product, and sales teams from concept to campaign delivery, attending briefing and strategic alignment meetings;
• Monitor performance metrics for created assets (CTR, conversion rate, engagement) and propose visual improvements based on data.

Graphic Designer – Growth, Demand Generation

• Gestão de Performance: Atuar como owner dos resultados de produtos do ecossistema, sendo responsável por organizar e priorizar o roadmap de iniciativas.
• Problem Solving e Análise: Realizar análises e resolver problemas complexos que envolvam dados e processos internos.
• Interface entre Times: Atuar na articulação com diferentes áreas para destravar temas e viabilizar melhorias contínuas.
• Eficiência Operacional: Utilizar IA como meio para otimização de produtividade e ganho de escala nas rotinas do time.

Growth Marketing jobs in Brasil

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Specialist I, Revenue Growth Management – B2B

Graphic Designer – Growth, Demand Generation

Analista Sênior de Growth e Performance