Growth Marketing

• Own the post-sale client relationship
• Retain clients and grow revenue within the existing base
• Resolve escalations and ensure client satisfaction
• Act as a bridge between clients and delivery/support teams
• Manage client health records in HubSpot
• Identify at-risk clients and act before churn occurs
• Segment the customer base and run targeted programs
• Maintain scheduled contact with key clients
• Run a structured engagement cadence based on client tier
• Identify and pursue upsell and cross-sell opportunities
• Own expansion revenue targets and report monthly
• Act as the primary escalation contact for delivery and support clients
• Drive teams to resolve issues on time
• Manage onboarding and transition of project clients
• Define scope and commercial terms for new support agreements
• Identify clients suitable for case studies and referrals
• Manage relationships with ISV partners

Customer Growth Specialist

• Support Australia market growth (primary focus)
• Help execute the growth plan, including market research and customer segmentation
• Identifying target customers and key industries
• Track target account insights and spot opportunities
• Suggest ideas to improve customer engagement and lead generation
• Research market trends, competitors, and customer behavior
• Identify customer needs to improve marketing effectiveness
• Assist in planning and executing marketing campaigns
• Help track campaign performance and suggest improvements

Marketing & Growth Intern

• Own GTM analytics end to end: pipeline and conversion, revenue and ARR, acquisition and attribution, and our product-led motion.
• Define the metrics that matter. Set what "good" looks like for funnel conversion, CAC and payback, expansion and churn, win rates and forecasting, and activation-to-paid.
• Untangle our two motions. Self-serve and sales-led overlap constantly. Help the business understand where they meet, where they support each other, and where each one wins.
• Build the dashboards, models and AI tooling that let GTM leaders self-serve their own answers, so analysis scales past your own keyboard.
• Run the hard analyses: channel ROI and attribution, segment economics, pipeline health, forecasting, and the "why did this number move" questions that always land on a Friday.
• Translate data into recommendations leaders act on, not Notion docs that get admired and shelved.
• Work in the modern data stack with us (dbt, Databricks, Omni) and raise the bar on how GTM data is modelled and trusted.

Senior Growth Analyst

• Lead enterprise-wide growth initiatives across innovation, partnerships, corporate accounts and customer experience to drive commercial expansion
• Deliver and exceed the annual business plan and forecast across all DePuy Synthes portfolios
• Identify, evaluate and prioritise new business opportunities, partnerships and growth channels
• Establish and embed data-driven frameworks, performance scorecards and KPIs to maximise ROI and track growth
• Own end-to-end strategy and execution for Innovation and Agency Partnerships across the business
• Generate market intelligence and competitive insights to inform strategy and unlock new opportunities
• Build and maintain strategic relationships with key customers, clinicians, hospitals, health funds and external partners
• Enable Sales Force Effectiveness by optimising market segmentation, resource deployment, processes and tool adoption
• Partner cross-functionally across Sales, Marketing, Supply Chain and leadership teams to align strategy and execution
• Lead and develop a high-performing strategy and growth team, fostering a culture of accountability, innovation and collaboration

Director, Strategy and Growth

• Owning the website experience and driving CRO — taking end-to-end ownership of website strategy, UX, content hierarchy, and technical performance.
• Building and executing SEO strategy for sustainable organic growth — owning Tracksuit's organic search presence across ANZ, US, and UK markets.
• Establishing Tracksuit's presence in AI-powered search (AEO) — building our citation strategy across AI platforms including ChatGPT, Perplexity, and Claude.
• Driving experimentation discipline and translating insight into action — designing and running experiments across organic channels, using data from GA4, HubSpot, and product usage to uncover funnel bottlenecks and growth opportunities.

Growth Marketing Manager, Organic

• Offer peer-to-peer onboarding support to new clinician users, providing practical, clinician-to-clinician guidance on using Heidi in real workflows (e.g., product features, patient consent processes, optimal clinical setup). **This is not a sales role.**
• Collect and synthesise new-user insights, transforming qualitative feedback into actionable recommendations for Product, Lifecycle, GTM, and Product Marketing teams.
• Provide clinical expertise across the GTM function, supporting customer conversations, validating clinical claims and strengthening commercial materials with credible medical input.
• Contribute to clinical product development and validation, helping ensure clinical accuracy, safety, and usability.
• Support miscellaneous clinical initiatives such as research activities, presentations, pilot program support, strategic advisory input, or clinical content review.
• Participate in periodic internal strategy discussions and provide timely feedback aligned with the collaborative expectations seen in contractor working arrangements.

Clinical Associate – Growth

• Own and drive LawConnect’s consumer growth strategy
• Set the vision for how we acquire, convert, and retain consumers at scale
• Build and manage a dedicated growth team of marketers, engineers, and data specialists
• Manage the teams currently overseeing SEM, SEO, and CRO
• Expand growth capabilities to drive the next phase of scale
• Define and execute the vision for how LawConnect becomes the go-to destination for legal help in Australia
• Build brand equity and consumer trust at scale
• Develop and execute the growth playbook for entering new international markets
• Build a culture of rapid testing, measurement, and iteration across all growth channels and touchpoints
• Partner closely with product, engineering, design, and commercial teams.

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