Growth Marketing

• All paid media across Workana — Google Ads, Meta, LinkedIn, any paid channel that earns its place. You set strategy, build campaigns, manage spend.
• Funnel optimization for our core acquisition flows — landing pages, forms, on-site CRO — across three lines:
• ◦ Marketplace — acquiring clients profitably (payback < 6 months)
• ◦ Education — paid acquisition for our Accelerator (measured on ROAS)
• ◦ Inbound B2B — turning website form leads into qualified pipeline
• The numbers. You’re accountable for the outcome, not the activity.
• Marketplace clients acquired at payback < 6 months
• ROAS on Education paid
• Cost per SQL on Inbound B2B
• Marketplace: scale spend with no ceiling, as long as payback stays under 6 months. Find profitable growth and we fund it.
• Education: a monthly budget you allocate however you see fit — countries, products, channels.
• Channels, creative, audiences, bidding, landing pages: your call, no approval per iteration.

Growth & Performance Lead

• Manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met.
• Work with global marketing to localize relevant campaigns in service of user growth.
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
• Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns.
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.
• Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences.
• Grow our user base and increase awareness of the brand in fun, creative and informative ways.
• Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience.
• Manage new media partnerships end-to-end to drive measurable growth.
• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth.
• Help shape the brand in Argentina.

Growth Lead

• Lead the growth enablement team, coaching and developing three direct reports while ensuring high performance, collaboration, and clear accountability.
• Oversee the analysis of commercial and performance, identifying trends, gaps, and opportunities to optimize efficiency, reduce CAC, and improve revenue predictability.
• Conduct market analysis to identify white spaces, competitive opportunities, and new areas for expansion—including the strategic development of the inland/regional market.
• Define and execute go-to-market strategies to expand product mix, drive upsell opportunities, and accelerate acquisition through both digital and field channels.
• Partner with Marketing, Sales, and Product teams to design scalable models that support growth across multiple customer segments.
• Use insights, analytics, and business intelligence to inform decision-making and enhance the customer journey from acquisition through retention.
• Contribute to the evolution of the company’s overall growth strategy, enabling long-term and sustainable revenue expansion.

Business Growth Manager

• Own the end-to-end experimentation analytics process across pricing, paywalls, onboarding, lifecycle, and app store optimization initiatives.
• Define experiment success metrics, cohorts, guardrails, and measurement plans before launch.
• Monitor live experiments, evaluate statistical significance, and provide clear ship, iterate, or stop recommendations.
• Maintain weekly business reporting and executive dashboards while validating data accuracy and investigating meaningful metric changes.
• Ensure data integrity across the analytics stack by validating tracking after app releases, SDK updates, and product changes.
• Reconcile revenue and event data across multiple platforms to ensure reporting consistency.
• Maintain and improve event taxonomy and analytics documentation.
• Perform funnel analysis, retention analysis, cohort analysis, and behavioral deep dives to identify growth opportunities.
• Answer critical business questions related to user acquisition, onboarding performance, pricing, subscriptions, and retention.
• Partner with Product, Engineering, and Growth teams to improve measurement quality and support strategic decision-making.

Growth Analyst

• Execute a TikTok Shop affiliate strategy
• Management of affiliate messaging system and discord communities
• Manage social commerce initiatives across platforms like TikTok and Meta
• Track and report key metrics
• Maintain clear and effective communication with clients
• Stay abreast of industry trends
• Employ AI technologies to enhance and optimize business processes

Growth Strategist

• Diseñar, ejecutar y escalar estrategias de crecimiento en el funnel.
• Trabajar con producto, marketing y data para identificar oportunidades.
• Analizar métricas (AARRR) para detectar palancas de crecimiento.
• Colaborar con producto para incorporar loops de crecimiento viral.
• Gestionar y optimizar campañas de paid, SEO/SEM, email marketing.
• Implementar y mantener el stack de herramientas de growth.
• Reportar resultados de experimentos y comunicar impacto.

Growth Marketing jobs in Argentina

See all jobs on JobTailor

Growth & Performance Lead

Growth Lead

Business Growth Manager

Growth Analyst

Growth Strategist

Growth Manager