• responsible for performance, growth, and profitability of creator and brand accounts
• manage accounts end to end, buying media daily
• monitor performance and translate insights into recommendations
• onboard new high-priority accounts quickly
• drive brands and creators to act on performance insights
• develop strategies for scaling account management processes
• coordinate closely with internal teams for media buying and approvals

Account Strategy GM driving performance and growth in creator and brand accounts

GM, Account Strategy

Account Strategy GM at Button driving performance and profitability in creator and brand accounts. Managing media spend, performance insights, and account growth strategies in the US market.

• Own the RM BU P&L end to end: revenue, gross profit, and OPEX targets.
• Deliver Annual Targets while building pipeline for substantially larger targets as Catalina conversion scales.
• Develop and manage the in-store revenue model by retailers ensuring a good value exchange and a portfolio of accounts with a positive contribution margin.
• Convert Catalina's retailer relationships into In-Store RM platform contracts. Priority: retailers contributing to the ATD cross-retailer audience pool anchoring BuyerVision.
• Lead a conversion-first GTM: warm relationships, not cold-start sales. The retailer trusts Catalina. The GM converts that trust into a platform contract.
• Lead all RM BU teams (approximately 15 people across sales, sales engineering, client success, product and tech, and marketing) and scale the organization as conversion accelerates.

General Manager leading Infillion's new Retail Media Business Unit

GM, Retail Media

General Manager leading Infillion's Retail Media Business Unit with P&L responsibility. Building commercial infrastructure for a unique retail media platform.

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GM, Account Strategy

GM, Retail Media