Executive

• **Main responsibilities**
• Collection Strategy & Range Planning
• - Support in Collection Strategy & range planning for apparel categories
• - Ownership of our non-apparel categories, including but not limited to: lifestyle and accessories
• - Analyse trends, competitive landscape and consumer behaviour to seasonal assortment direction and identify opportunities for new categories, product expansions and collaborations.
• - Analyse sales data, customer feedback, and product performance to inform decisions
• - Support range plans ensure a balanced and commercially viable assortment
• - Support building and updating pricing architecture aligned with positioning and margin targets
• Collection Development & Product Direction
• - Support on launch strategy execution, including key items and product storytelling
• - Partner with Design to develop core and seasonal capsules aligned with brand DNA and customer needs
• - Co-create and deliver seasonal briefs to guide design team
• - Monitor development progress to ensure alignment with timelines, cost, and assortment goals
• - Monitor End-to-End for non-apparel categories from kick off collection to buying.
• - Provide feedback to strengthen product relevance and commerciality.
• Buying & Commercial Execution
• - Develop buying plans, templates, and key product focus for each launch
• - Facilitate buying sessions and align cross-functional teams
• - Present insights, forecasts, and recommendations
• - Partner with Product Development on pricing and margin management
• - Support creation of and maintaining seasonal materials (collection decks, assortment bible, product data, pricing, launch plans)
• Documentation & Cross-functional Collaboration
• - Collaborate with transversal teams (VM, Marketing, Training, Creative) to ensure smooth communication of seasonal priorities and product storytelling materials.
• - Maintain accurate and updated master documents (product information, launch plans, price and SKU lists)
• - Build strong cross-functional relationships to ensure smooth execution
• - Collaborate effectively in a fast-paced, evolving environment

Senior Collection Merchandising Executive shaping collections at Love, Bonito.

Senior Collection Merchandising Executive

Senior Collection Merchandising Executive shaping apparel and accessories collections at Love, Bonito. Collaborating with various teams and analyzing market trends to optimize assortment strategy.

• Design, build, and optimise workflow automations using tools such as Activepieces, SendGrid, HubSpot, Jira, and other low/no-code platforms.
• Identify repetitive manual tasks and propose scalable, end-to-end automation solutions that improve process efficiency.
• Lead automation projects for product workflows (e.g. Start-up Financing onboarding and renewal processes), ensuring seamless integration and accurate reporting.
• Develop and maintain CRM dashboards and performance tracking tools to enhance visibility of business metrics.
• Collaborate with cross-functional SG teams on ad-hoc and strategic automation initiatives.
• Provide technical and operational support for new digital tools, workflow enhancements, and system roll-outs.
• Document workflows, standard operating procedures (SOPs), and user guides to support change management.
• Maintain and enhance existing automation flows to ensure reliability, scalability, and compliance.
• Manage digital file structures, integrations, and version control across systems to support ongoing process improvements.
• Monitor system performance, troubleshoot issues, and coordinate with vendors or internal teams for resolution.

Professional driving digital automation initiatives at SME digital finance platform

Senior Executive, Digital Process

Professional driving digital automation initiatives at a leading SME digital finance platform in Southeast Asia. Collaborating with cross-functional teams to enhance operational efficiency and productivity.

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Senior Collection Merchandising Executive

Senior Executive, Digital Process