Events

• Build the Sponsorship Business
• Develop and execute the sponsorship sales strategy across A+E Global Media's live events portfolio.
• Establish annual revenue goals, business plans, and growth strategies to build a scalable sponsorship organization with Revenue Management and Sr Sales Leadership.
• Develop sponsorship packaging, pricing, inventory strategy, and integrated partnership offerings in partnership with others within the Sales Division and other Divisions (ex: marketing, programming, PR)
• Identify new revenue opportunities by combining live events with digital, social, branded content, experiential marketing, hospitality, and talent integrations.
• Build a sustainable pipeline of new business while expanding long-term strategic partnerships.
• Drive Revenue Growth
• Lead the pursuit and negotiation of high-value sponsorship opportunities with Fortune 500 brands, agencies, and strategic partners.
• Personally manage executive-level client relationships and key partnership negotiations.
• Develop multi-event and multi-year sponsorship agreements that maximize long-term value.
• Establish disciplined forecasting, pipeline management, and sales performance metrics.
• Consistently achieve and exceed annual sponsorship revenue goals.
• Lead with Innovation
• Develop innovative sponsorship programs that align client marketing objectives with A+E's premium brands and experiences.
• Partner with Programming, Production, Marketing, Research, Client Solutions, and Revenue teams to create differentiated marketplace opportunities.
• Stay ahead of sponsorship, experiential marketing, consumer engagement, and measurement trends.
• Serve as a strategic advisor to clients by developing customized partnership solutions that deliver measurable business outcomes.
• Build Strong Client Relationships
• Develop executive relationships with brand marketers, agency leaders, and decision-makers across key industry categories.
• Position A+E Global Media as a trusted strategic partner for integrated sponsorship programs.
• Lead executive business reviews and long-term partnership planning with key sponsors.
• Ensure exceptional sponsor satisfaction while driving renewal, upsell, and cross-platform growth opportunities.
• Build and Lead a High-Performing Team
• Foster a culture of accountability, collaboration, innovation, and continuous improvement.
• Implement scalable sales processes, CRM discipline, forecasting, and performance reporting.
• Collaborate across the organization to ensure seamless execution of sponsorship programs and exceptional client experiences.

VP, Event Sponsorship and Activation – Media Solutions

• Own end-to-end execution strategy and logistical for in-person, hybrid, and virtual conferences and events, ensuring alignment with brand and business objectives.
• Develop event-specific plans that define key messages, exhibit design and layout, digital content strategy, audience engagement concepts, and high value sponsorship or advertising opportunities, while leading pre-event planning to ensure stakeholder and customer alignment.
• Provide overall direction and oversight of all conference and event logistics, including budgeting, venue booking, food and beverage, branding and signage, content development, event production, supply ordering, audiovisual coordination, travel logistics, conference materials, and security.
• Create and maintain detailed event execution documentation, including run-of-show schedules, logistics guides, and onsite playbooks, and ensure timely communication and alignment with internal teams supporting or attending events.
• Oversee the development and management of event registration platforms, landing pages, and related communications in accordance with corporate branding standards.
• Manage financial performance for assigned conferences and events by forecasting, tracking, and controlling expenses applying negotiation, budgeting, and vendor management practices to optimize spend and maximize value.
• Lead strong cross-functional and external partnerships by establishing planning cadences with internal stakeholders and external partners to define conference objectives, experience criteria, and execution strategies that supports business priorities and stakeholder goals.
• Own post-event tasks, including expense reconciliation, event evaluation, and reporting of results, insights, and recommendations.
• Define, track, and report on key performance metrics for each conference or event, including attendee feedback and surveys, engagement and participation data, and effectiveness measures and ROI, using insights to drive continuous improvement inform future events planning.
• Implement industry trends and bring new resources, tools, and ideas to team to continuously improve and elevate the attendee/stakeholder experience and strengthen the overall event strategy.

Lead, Events Operations

• Own the overarching events and activations strategy across Oura’s commercial business, partnership portfolio, and major consumer-facing brand moments.
• Build the long-term vision for how events support Oura’s commercial growth, healthcare credibility, partnership strategy, premium brand positioning, and member relevance.
• Define the prioritization framework for where Oura should show up, why, at what investment level, and what outcomes are required for success across both B2B and consumer-facing activations.
• Operate as the senior leader and decision-maker across event investments, activation strategy, staffing models, agency partnerships, and resource allocation.
• Build and lead a high-performing events function over time, including hiring, managing, mentoring, and developing event team members as the organization scales.
• Establish clear operating models, processes, and cross-functional ways of working that improve alignment, speed, accountability, and execution quality across the organization.
• Lead end-to-end planning and execution for commercial events, sports partnership activations, hospitality programs, and major consumer-facing experiences, including budgeting, vendor and agency management, staffing, production oversight, executive support, and post-event analysis.

Events jobs in South Dakota

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VP, Event Sponsorship and Activation – Media Solutions

Lead, Events Operations

Director of Events