Events

• Build the Sponsorship Business
• Develop and execute the sponsorship sales strategy across A+E Global Media's live events portfolio.
• Establish annual revenue goals, business plans, and growth strategies to build a scalable sponsorship organization with Revenue Management and Sr Sales Leadership.
• Develop sponsorship packaging, pricing, inventory strategy, and integrated partnership offerings in partnership with others within the Sales Division and other Divisions (ex: marketing, programming, PR)
• Identify new revenue opportunities by combining live events with digital, social, branded content, experiential marketing, hospitality, and talent integrations.
• Build a sustainable pipeline of new business while expanding long-term strategic partnerships.
• Drive Revenue Growth
• Lead the pursuit and negotiation of high-value sponsorship opportunities with Fortune 500 brands, agencies, and strategic partners.
• Personally manage executive-level client relationships and key partnership negotiations.
• Develop multi-event and multi-year sponsorship agreements that maximize long-term value.
• Establish disciplined forecasting, pipeline management, and sales performance metrics.
• Consistently achieve and exceed annual sponsorship revenue goals.
• Lead with Innovation
• Develop innovative sponsorship programs that align client marketing objectives with A+E's premium brands and experiences.
• Partner with Programming, Production, Marketing, Research, Client Solutions, and Revenue teams to create differentiated marketplace opportunities.
• Stay ahead of sponsorship, experiential marketing, consumer engagement, and measurement trends.
• Serve as a strategic advisor to clients by developing customized partnership solutions that deliver measurable business outcomes.
• Build Strong Client Relationships
• Develop executive relationships with brand marketers, agency leaders, and decision-makers across key industry categories.
• Position A+E Global Media as a trusted strategic partner for integrated sponsorship programs.
• Lead executive business reviews and long-term partnership planning with key sponsors.
• Ensure exceptional sponsor satisfaction while driving renewal, upsell, and cross-platform growth opportunities.
• Build and Lead a High-Performing Team
• Foster a culture of accountability, collaboration, innovation, and continuous improvement.
• Implement scalable sales processes, CRM discipline, forecasting, and performance reporting.
• Collaborate across the organization to ensure seamless execution of sponsorship programs and exceptional client experiences.

VP, Event Sponsorship and Activation – Media Solutions

• Own end-to-end planning and execution of all SureCost events including tradeshows, webinars and the annual user conference; serve as the primary day-to-day contact with our events management company.
• Manage tradeshow logistics with the help of our Event Logistics Company (booth, shipping, staffing, materials and lead capture) and webinar execution (platform setup, speakers, registration, run-of-show and follow-up).
• Maintain detailed event project plans, timelines and budgets; coordinate promotional materials with our third party events contractors and graphic designer to ensure on-brand delivery.
• Partner with the Marketing Manager to integrate events into the broader campaign calendar; coordinate pre-event promotion across email and social and manage post-event lead workflows in HubSpot with Marketing Operations.
• Track and report on event performance metrics (registrations, attendance and leads generated) and bring recommendations to the Marketing Manager.
• Coordinate with the BDR Manager ahead of events to align on target accounts and outreach strategies; ensure the BDR team has timely lead data and campaign context after each event.

Marketing Events Coordinator

• Direct and manage AR follow-up activities across all payer types, including: Workers’ Compensation (fee schedules, direct bill, employer/carrier models), Commercial insurance, Medicare.
• Establish AR prioritization strategies by payer, aging bucket, service line, and dollar value.
• Monitor and drive performance for current AR, 31-60, 61-90, 91-180, and 181+ day buckets.
• Manage the resolution of holds, missing information, and errors related to claim submission.
• Partner with finance to support monthly AR reconciliation, variance analysis, and cash forecasting.
• Provide direct oversight of WC AR and staff.
• Manage litigation-related AR.
• Oversee lien preparation, submission, tracking, and resolution.
• Lead denial prevention strategies across all payers.
• Oversee denial management workflows.
• Manage appeals and reconsiderations for: Medicare, Commercial payers, Workers’ Compensation disputes.
• Assumes other responsibilities as appropriate to the position and organizational needs.

AR & Denial Prevention Manager

• Create Registration/Event Technology solutions within required deadlines
• Ensure client launches are defined, communicated and successfully implemented for Registration, Mobile App & Virtual Meetings Services
• Identify areas of critical need and provide solutions to clients
• Give consultative feedback and updates to clients as needed
• Responsible for providing weekly update on project status
• Monitor time spent on accounts to maximize efficiency and stay on budget
• Complete final event check prior to event Site launch
• Lead the planning and fulfillment of onsite or day of support event services
• Function as point-of-contact for escalations for Client and Associate issues

Registration Event Manager

• create meaningful donor experiences by coordinating events, stewardship activities, and personalized touchpoints
• ensure fundraisers are fully prepared and positioned for success by managing event logistics, donor information, and engagement opportunities
• strengthen donor relationships by designing and executing meaningful engagement opportunities, high‑quality events, and personalized stewardship experiences
• oversee event planning, produce engagement content, and coordinate seamlessly with internal partners

Donor Engagement – Events Coordinator

• Concept, plan, and execute experiential brand activations, consumer and B2B events, influencer engagements, and media events from creative brief through on-site execution, designing the full attendee journey, not just the logistics.
• Serve as the strategic and day-to-day experiential lead, with support from PR team leadership, across assigned client accounts and agency events, ensuring every brand moment aligns with broader campaign objectives and leaves a lasting impression.
• Develop experiential concepts and activation proposals that connect client brand positioning to real human emotion; present recommendations with supporting rationale to internal teams and clients.
• Design and manage influencer and media guest experiences, from invitations and RSVPs through on-site hosting, ensuring high-value attendees receive a premium, brand-consistent experience engineered for content capture and earned amplification.
• Lead client event strategy and logistics across a range of formats, including grand openings, groundbreakings, product launches, conferences, and corporate gatherings; managing venue coordination, run-of-show, vendor oversight, and on-site execution.
• Support client trade show and conference participation as needed, including booth coordination, materials management, and on-site staffing.
• Build and manage the environments, moments, and details that turn an ordinary event footprint into an immersive brand world, overseeing fabricators, A/V and production companies, venues, caterers, photographers, videographers, staffing agencies, and other vendors.
• Develop and manage detailed production schedules, run-of-show documents, event timelines, and budgets; ensure every element serves the larger experience strategy.
• Track and report on experiential performance against defined KPIs, including attendance, earned media, social engagement, influencer content output, and awareness metrics, and communicate results clearly to account teams and clients.
• Collaborate closely with PR and social media teams to ensure activations are architected for maximum media coverage, organic amplification, and content capture from the ground up.
• Plan and execute MassMedia agency events, including client entertainment, industry networking events, and agency culture moments, representing the brand with the same standard applied to client work.
• Maintain a master experiential calendar across client accounts and agency initiatives; proactively identify upcoming opportunities, emerging trends, and potential resource needs.
• Manage and mentor junior event staff and on-site teams; brief and coordinate agency support staff and outside contractors.
• Stay ahead of experiential marketing trends, emerging activation formats, and cultural moments to bring fresh, relevant ideas to clients before they ask.

Manager, Experiential & Events

• Own the coordination and execution of continuing education and maintain high-quality engagement with KOLs
• Interface with doctors and internal teams to ensure program success
• Provide on-site support for education programs and courses
• Manage event-related activities and logistics
• Maintain professional communication with key experts and leaders
• Support sourcing venues, catering, badges, and certificate preparation

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