Events

• Own end-to-end planning and execution of all SureCost events including tradeshows, webinars and the annual user conference; serve as the primary day-to-day contact with our events management company.
• Manage tradeshow logistics with the help of our Event Logistics Company (booth, shipping, staffing, materials and lead capture) and webinar execution (platform setup, speakers, registration, run-of-show and follow-up).
• Maintain detailed event project plans, timelines and budgets; coordinate promotional materials with our third party events contractors and graphic designer to ensure on-brand delivery.
• Partner with the Marketing Manager to integrate events into the broader campaign calendar; coordinate pre-event promotion across email and social and manage post-event lead workflows in HubSpot with Marketing Operations.
• Track and report on event performance metrics (registrations, attendance and leads generated) and bring recommendations to the Marketing Manager.
• Coordinate with the BDR Manager ahead of events to align on target accounts and outreach strategies; ensure the BDR team has timely lead data and campaign context after each event.

Marketing Events Coordinator

• Own the end-to-end planning, production, and post event analysis of a rolling calendar of partner events such as webinars, partner days, co-hosted field events, industry conferences and executive roundtables
• Develop event briefs, run-of-show documents, speaker prep materials, and post-event reports in close collaboration with Partnership Managers and Product Marketing
• Source and manage event vendors, venues, AV/production partners, and logistics for in-person activations across the ANZ region and beyond
• Build scalable, repeatable event playbooks that can be handed off to partners for self-serve execution, reducing the time UpGuard needs to invest per event over time
• Manage partner event budgets with rigor, tracking spend vs. pipeline generated and continuously optimising for ROI
• Work with Marketing Operations to ensure event registrations, attendees, and follow-up sequences are accurately captured in HubSpot and attributed to the correct partner and campaign
• Design and execute integrated co-marketing campaigns anchored around events including pre-event promotion, in-event engagement, and post-event nurture in partnership with MSSPs and strategic partners
• Produce co-branded event assets (landing pages, email invitations, social graphics, slide decks) in collaboration with Design, adapting existing Product Marketing content for partner audiences
• Own the end-to-end management, optimization, and performance reporting for all UpGuard listings on B2B marketplaces (e.g., AWS Marketplace, Azure Marketplace), focusing on conversion rate and pipeline generation
• Act as the primary Marketing distributor for partner content, ensuring MSSPs and Fulfilment partners receive all necessary sales materials, playbooks, and event ready assets
• Report regularly on event performance metrics: registrations, attendance rates, pipeline generated, cost per opportunity, and partner satisfaction

Partner & Events Marketing Manager

• Lead and grow a client services team, starting with 1 direct report and scaling up as business demands
• Mentor and develop talent across levels, building career paths and fostering a collaborative, high performance culture
• Drive strategic and innovative thinking, developing integrated experiential solutions that align with larger campaign objectives
• Maintain oversight of multiple accounts and projects, ensuring quality, consistency, and flawless delivery
• Build and nurture strong client relationships, focusing on both retention and identifying new business opportunities
• Partner across THE•TEAM's departments (strategy, creative, influencer, hospitality, etc.) to deliver integrated, culturally relevant programs
• Manage project budgets ranging from $100K to $4M+, draft agency fees, and ensure financial targets are consistently met
• Provide strong leadership in client conversations, navigating challenges and making quick, sound decisions in real time
• Champion process improvements and team efficiencies while maintaining focus on white glove client service
• Act as a subject matter expert on experiential and its integration into larger brand campaigns

Senior Director, Experience – Creator Events

• Own the full lifecycle of assigned events, trade shows, conferences, association programs, and partner activations
• Develop event-level strategies aligned to pipeline, brand, and customer engagement goals
• Define clear KPIs and success metrics for each event and proactively optimize toward them
• Evaluate performance and make data-driven recommendations to improve portfolio impact
• Identify opportunities to expand presence or adjust investment based on ROI and strategic alignment
• Own individual event budgets from forecasting through reconciliation
• Track and manage expenses with precision and transparency
• Negotiate vendor and partner contracts to maximize value and control costs
• Deliver accurate ROI reporting and pipeline attribution analysis in Salesforce
• Manage all logistics including venue coordination, booth design and setup, vendor selection, equipment rentals, freight and shipping coordination (including multi-stop shipments), and on-site staffing
• Oversee registration processes, attendee communications, travel coordination, and speaker logistics
• Coordinate production and distribution of collateral, giveaways, and promotional materials
• Maintain detailed project timelines, execution checklists, and contingency plans
• Anticipate risks and proactively resolve issues before they impact event performance
• Serve as on-site lead for assigned events, ensuring seamless execution and professional brand representation
• Build and manage relationships with industry associations, event organizers, and strategic partners
• Own the planning and execution of partner-sponsored events, including co-branded activations, regional field events, and joint conference participation
• Collaborate with Sales and Partnerships teams to align partner event strategy with revenue goals and account priorities
• Partner closely with the Brand & Communications team to identify, pitch, and secure strategic speaking opportunities and thought leadership placements
• Evaluate association and partner event investments for strategic value, audience alignment, and long-term impact
• Develop repeatable processes for identifying, prioritizing, and nurturing high-impact association and partner relationships
• Ensure brand consistency and operational excellence across all association and partner-facing activations
• Partner closely with sales to develop pre-event, on-site, and post-event engagement strategies
• Coordinate lead capture processes and ensure accurate, timely entry into Salesforce
• Support development of promotional campaigns (email, digital, and social) to drive attendance and maximize engagement
• Collaborate on post-event follow-up programs to accelerate pipeline conversion
• Build and maintain detailed event plans, production schedules, and inventory tracking systems
• Maintain accurate inventory of trade show assets and marketing materials
• Document processes and continuously improve workflows to increase efficiency and scalability
• Manage multiple complex projects simultaneously without sacrificing execution quality
• Uphold an exceptionally high standard of organization, accuracy, and follow-through

Events jobs in Louisiana

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Marketing Events Coordinator

Partner & Events Marketing Manager

Senior Director, Experience – Creator Events

Senior Events – Trade Association Marketing Manager