Ecommerce

• Communicate product strategy and roadmap updates effectively to cross-functional stakeholders and leadership.
• Coordinate execution across multiple teams, squads, or pods to ensure seamless product launches and updates.
• Drive product innovation within the E-commerce segment, leveraging a culture of A/B testing and data-driven insights.
• Champion the customer voice across the product organization, prioritizing the roadmap based on user pain points and market dynamics.
• Demonstrate strong technical fluency by anticipating architectural tradeoffs and technical risks.
• Define and analyze complex metrics that inform the success of the product area, driving sustained impact on customer satisfaction and business OKRs.

Senior Product Manager – E-Commerce

• Own the DTC website (Shopify) — including product pages, collections, navigation, and on-site merchandising.
• Monitor and improve key conversion metrics: add-to-cart rate, subscription opt-in rate, checkout completion, bounce rate, and average order value.
• Partner with design and copywriting to build and test high-converting landing pages and PDPs.
• Lead A/B testing initiatives across product pages, homepage, and checkout flows.
• Ensure a seamless, on-brand experience across desktop and mobile.
• Coordinate with development resources for site updates, new features, and bug fixes.
• Maintain site health: uptime, page speed, broken links, and technical SEO fundamentals.
• Build and maintain dashboards tracking ecommerce KPIs across channels (revenue, traffic, conversion, ROAS, TACOS)
• Deliver weekly and monthly performance recaps with clear insights and recommendations
• Use data to prioritize initiatives and make the case for resource investment

Ecommerce Manager

• This role is a business product people leader in a business‑led, technology‑enabled delivery model.
• The Senior Manager is accountable for end-to-end execution of agent and member digital sales and service experiences within CSAA personal lines, ensuring consistent, high-quality delivery across distribution channels.
• This people leader owns delivery outcomes, experience quality, driving digital experience innovation through emerging technologies, and KPI performance within their domain, translating enterprise strategy into executable roadmaps and results.
• The role leads a team of Product Managers and ensures alignment across cross-functional partners to deliver business outcomes.
• The Senior Manager operates with significant autonomy in execution and prioritization, while aligning to broader strategic direction.
• Success requires strong leadership in a matrixed environment and the ability to drive clarity, accountability, and results across stakeholders.

Senior Manager, Digital Experience Delivery – Personal Lines Insurance

• Own the DTC website (Shopify) — including product pages, collections, navigation, and on-site merchandising.
• Monitor and improve key conversion metrics: add-to-cart rate, subscription opt-in rate, checkout completion, bounce rate, and average order value.
• Partner with design and copywriting to build and test high-converting landing pages and PDPs.
• Lead A/B testing initiatives across product pages, homepage, and checkout flows.
• Ensure a seamless, on-brand experience across desktop and mobile.
• Coordinate with development resources for site updates, new features, and bug fixes.
• Maintain site health: uptime, page speed, broken links, and technical SEO fundamentals.
• Build and maintain dashboards tracking ecommerce KPIs across channels (revenue, traffic, conversion, ROAS, TACOS).
• Deliver weekly and monthly performance recaps with clear insights and recommendations.
• Use data to prioritize initiatives and make the case for resource investment.

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Senior Product Manager – E-Commerce

Ecommerce Manager

Senior Manager, Digital Experience Delivery – Personal Lines Insurance

Ecommerce Manager