Ecommerce

• Plan, build, and manage paid media campaigns across TikTok Ads and Meta Ads (Facebook & Instagram) with a primary focus on TikTok
• Set up, optimise, and scale TikTok Shop campaigns including product-linked ads, affiliate collaboration coordination, and shoppable content strategy
• Develop and test ad creatives in collaboration with creative teams, including UGC-style content, short-form video hooks, and product-focused formats native to TikTok
• Monitor and manage campaign budgets, bids, audiences, and placements to maximise ROAS and minimise CAC
• Conduct ongoing A/B testing of creatives, copy, audiences, and landing pages to continuously improve performance
• Analyse campaign data and produce regular performance reports with insights and recommendations
• Stay current on TikTok algorithm updates, ad product releases, and e-commerce trends to ensure campaigns remain competitive
• Collaborate with the broader marketing and e-commerce team on promotional calendars, product launches, and seasonal campaigns

Paid Media Marketer – E-Commerce

• Own end-to-end paid advertising strategy and execution across TikTok Ads (primary) and Meta Ads (Facebook & Instagram)
• Lead TikTok Shop campaign strategy including shoppable ad formats, product feed management, and shop performance optimisation
• Manage significant advertising budgets with full accountability for ROAS, CAC, and revenue contribution targets
• Build and scale full-funnel paid social strategies — from awareness and acquisition through to retargeting and retention
• Oversee creative briefing and iteration processes in partnership with creative teams, ensuring ad formats are optimised for each platform's algorithm and user behaviour
• Drive rigorous A/B and multivariate testing across audiences, creatives, copy, offers, and landing pages
• Produce detailed performance reports, dashboards, and strategic recommendations for leadership
• Stay ahead of platform changes, beta features, and industry trends — proactively identifying growth opportunities
• Collaborate cross-functionally with e-commerce, brand, and product teams to align paid media activity with business objectives

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