Ecommerce

• Communicate product strategy and roadmap updates effectively to cross-functional stakeholders and leadership.
• Coordinate execution across multiple teams, squads, or pods to ensure seamless product launches and updates.
• Drive product innovation within the E-commerce segment, leveraging a culture of A/B testing and data-driven insights.
• Champion the customer voice across the product organization, prioritizing the roadmap based on user pain points and market dynamics.
• Demonstrate strong technical fluency by anticipating architectural tradeoffs and technical risks.
• Define and analyze complex metrics that inform the success of the product area, driving sustained impact on customer satisfaction and business OKRs.

Senior Product Manager – E-Commerce

• Develop email and social media marketing calendars and launch corresponding campaigns with Marketing team.
• Merchandise Curtis websites, set-up SKUs, update product pages and build customer centric category and brand pages.
• Manage technology providers, web developers and software connectors to ensure seamless workflow.
• Understand and implement best in class structural and technical SEO on all relevant pages.
• Collaborate with Marketing to deploy and analyze promotions.
• Dashboard management of team workflow; prioritizing, identifying trends and exploring efficiencies for the team.

e-Commerce Marketing Manager

• Partner with Business Leaders: Serve as a trusted advisor to Marketing, Digital, and Member Experience leaders by delivering meaningful financial insights that support strategic business decisions.
• Drive Decision Support: Help leadership evaluate investments, staffing strategies, and operational tradeoffs through proactive financial analysis and scenario modeling.
• Business Case Development: Create ROI analyses, net present value models, and executive-level recommendations that support strategic initiatives and investments.
• Perform Scenario Modeling: Develop financial scenarios that help leaders assess funding priorities, operational changes, and growth opportunities.
• Analyze Capacity & Productivity: Evaluate staffing efficiency, productivity metrics, and delivery economics to optimize organizational performance.
• Support Financial Planning: Lead forecasting, budgeting, and financial planning activities across assigned portfolios and cost centers.
• Develop Executive Narratives: Translate complex financial data into concise, compelling executive-level presentations and financial storytelling.
• Prepare Financial Reporting: Deliver monthly reporting packages, variance analysis, and actionable business insights that support leadership visibility and decision-making.
• Improve Finance Processes: Identify opportunities to simplify, standardize, and improve Finance partnership processes across Marketing and operational teams.
• Drive Cross-Functional Collaboration: Partner across Finance and business teams to improve consistency, reporting efficiency, and strategic alignment.
• Support Portfolio Consolidation: Assist with consolidation and reporting preparation across multiple business portfolios and initiatives.

Senior Financial Analyst – Member & Digital Experience

• This role is a business product people leader in a business‑led, technology‑enabled delivery model.
• The Senior Manager is accountable for end-to-end execution of agent and member digital sales and service experiences within CSAA personal lines, ensuring consistent, high-quality delivery across distribution channels.
• This people leader owns delivery outcomes, experience quality, driving digital experience innovation through emerging technologies, and KPI performance within their domain, translating enterprise strategy into executable roadmaps and results.
• The role leads a team of Product Managers and ensures alignment across cross-functional partners to deliver business outcomes.
• The Senior Manager operates with significant autonomy in execution and prioritization, while aligning to broader strategic direction.
• Success requires strong leadership in a matrixed environment and the ability to drive clarity, accountability, and results across stakeholders.

Senior Manager, Digital Experience Delivery – Personal Lines Insurance

• Develop and maintain ecommerce storefronts using HTML5, CSS3, and modern vanilla JavaScript (ES6+)
• Write efficient server-side logic using Miva Template Language (MVT)
• Build and support integrations with external systems (REST/SOAP APIs, ERPs, CRMs, etc.)
• Act as the technical bridge between client storefronts and their broader business ecosystem
• Troubleshoot and resolve frontend, backend, and configuration issues across platforms
• Optimize performance, SEO, accessibility, and conversion
• Implement merchandising strategies, personalization, promotions, and optimized purchase flows

Web Developer – Ecommerce

• Own and prioritize the front‑office application roadmap, including e‑commerce, customer portals, and shared services platforms, ensuring alignment to business value and capacity.
• Lead execution and delivery of front-office initiatives with predictable outcomes across cost, schedule, quality and operational performance.
• Translate enterprise strategy into domain‑level roadmaps and sequenced delivery plans, resolving priority, capacity, and dependency tradeoffs within the front‑office scope.
• Serve as the single point of accountability for front‑office application health, availability, performance, and delivery outcomes.
• Partner with business leaders and BRMs to intake demand and make prioritization decisions within the front‑office domain, ensuring scope, tradeoffs, and delivery expectations are explicit and transparent.

Senior Manager, Digital Experience – Front-Office Applications

• This role will operate as a business product leader in a business‑led, technology‑enabled delivery model.
• This leader will own the successful delivery of personal lines insurance and AAA products to market, with accountability for business outcomes delivered through digital sales and service experiences across multiple distribution channels, including AAA club agency, independent agency, direct, and alternative platforms.
• This leader plays an active role in executing go‑to‑market strategies and tactics, driving digital experience innovation through emerging technologies, including AI and machine learning, and owning the key performance indicators tied to their initiatives.
• Identify and execute opportunities to streamline processes, implement advanced technologies, and enhance risk assessment methodologies.
• Develops design for insurance products’ flawless delivery through multiple distribution channels (e.g., branch agents, call center agents, and independent agents).

Insurance Product Leader – Digital Experience Delivery

• Serve as the primary analytics leader across eCommerce, Marketing, Finance, Retail, Merchandising, Inventory Planning, and Operations.
• Own problem definition for analytics - determining which business questions matter and what decisions insights should inform.
• Move analysis beyond “what happened” to “why it happened,” “how it happened,” and “what we should do next.”
• Proactively mine data to identify risks, opportunities, inefficiencies, and performance drivers.
• Influence senior leaders through clear implications and actionable recommendations.
• Own the integrity, governance, and usability of core commerce, customer, and operational datasets across platforms (eCommerce, POS, CDP, email, data warehouse).
• Validate insights using business context and commercial logic — not just technical correctness.
• Define, document, and continuously evolve company-wide KPI frameworks in partnership with Finance and functional leaders.
• Identify and resolve cross-functional metric misalignment to ensure a single, trusted understanding of performance.
• Establish standards for data quality, documentation, and analytical transparency across the organization.
• Leverage AI as a core component of advanced analytical work, including hypothesis generation, exploratory analysis, pattern detection, insight synthesis, and narrative development.
• Design, operationalize, and scale repeatable AI-assisted workflows that support recurring company-level decisions (growth, margin optimization, inventory productivity, forecast alignment).
• Establish validation frameworks to pressure-test AI-generated outputs against source data, historical performance, customer behavior, and commercial logic.
• Embed AI-enabled insights into planning, forecasting, and executive performance reviews.
• Promote responsible, explainable, and outcome-driven AI usage across analytics workflows.
• Own web and digital analytics strategy using Heap, including funnel performance, customer journey analysis, and conversion optimization.
• Ensure tracking integrity and event schema accuracy, including review of structured data formats (e.g., JSON, data layers) in partnership with Product Engineering.
• Translate behavioral data into commercial implications that influence merchandising, marketing, inventory, and operational decisions.
• Ensure behavioral insights are aligned with downstream systems and financial realities.
• Reconcile demand, margin, inventory, and operational perspectives into cohesive performance narratives.
• Support planning, forecasting, and performance alignment across Finance, Retail, Merchandising, and Operations.
• Challenge assumptions and reframe business narratives using data-backed insight.
• Serve as a connector between commercial strategy and operational execution.
• Establish analytical standards that prioritize clarity, trust, commercial relevance, and decision impact.
• Reduce reactive ad hoc work by building scalable, decision-focused reporting and automation frameworks.
• Design the structure, workflows, and expectations for the analytics function.
• Hire, mentor, and develop junior analytics talent once foundational systems are established.
• Champion a modern, insight-driven analytics culture across the company.

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