Director

• Set and drive the CX vision and strategy
• Champion the CX purpose and embed “Design intelligent brand experiences that move people” across BU brands
• Architect and implement the annual BU CX roadmap in line with Marketing BU & Global CX priorities
• Ensure all brand experiences are designed holistically across the full POE (Paid, Owned, Earned) ecosystem including d-Commerce.
• Translate consumer data into actionable experience strategies that deliver measurable brand and business results.
• Ensure CX Journeys are grounded in culture, integrate latest CX trends and are future-focused (long term vs short term)
• Partner with brand teams and agencies to deliver data-powered, emotionally resonant creative ideas.
• Champion Empathy at scale , our Mdlz’s approach to brand building through personalized communication rooted in real consumer understanding.
• Lead the adoption of Gen AI and next-generation tools to enhance storytelling, personalization, and speed to market.
• Apply CX Journey principles to identify and activate the moments that matter for BU brands (Smart Bran Playbook principles)
• Ensure seamless creative delivery and a unified, data-driven brand experience across the full consumer journey
• Optimize BU Media Investment, evolving our media mix to stay ahead of shifts in consumer behaviour and media consumption
• Drive data-led media planning and measurement across the consumer journey.
• Collaborate with creative, media, and technology partners to ensure seamless integration and shared accountability.
• Define partnership governance, annual targets, and success metrics to drive clarity and performance.
• Lead collaboration with creative, media, and technology partners to ensure seamless integration and shared accountability.
• Define partnership governance, annual targets, and success metrics to drive clarity and performance.
• Drive digital transformation through leadership of Global Consumer Digital and d-Commerce Strategy and support critical BU pilots
• Develop digital marketing strategy and roadmap inc metrics to measure success across Brands
• Drive Digital Marketing capability building / upskilling

Director, Consumer Experience Lead – SEA

• Provide leadership for Spare Parts Center operations across Southeast Asia and Australia
• Lead the transformation of regional Parts Centers
• Design and implement standardized organizational structures
• Execute the long‑term APAC Parts Center strategy
• Lead end‑to‑end spare parts operations
• Actively contribute as a member of the APAC Parts Center leadership team
• Own P&L responsibility for SEA and Australia Parts Centers
• Lead, develop, and grow the SEA and Australia Parts Center organizations
• Manage existing business segments while identifying and developing new growth opportunities

Director, AP Spare Parts Center – APAC

• Oversees and maintains a consultative relationship with the client, acting as a contact and partner for all marketing and communications services
• Responsible for maintaining excellent client communication at all levels; defining deadlines and service agreements, whilst ensuring these are met consistently by the team
• Support clients in all aspects of nurturing and growing their social media activity and acting as a community manager, when needed, across a broad range of accounts
• Works closely with the client to regularly review account performance, identifying and communicating opportunities for additional PR, marketing and digital tools and services
• Works with the campaign management team to ensure account profitability and effective budget management
• Plays an integral role in the new business process, taking an instrumental role in generating content and presentation preparation, in addition to attendance
• Ensures regular contact with the client is maintained by direct reports and other team members
• Takes a lead role with pricing and selling projects
• Maximises opportunities and outreach to external brands, as well as existing and past contacts, to build new business leads
• Plans, implements and maintains social media campaigns and projects for clients, creating innovative and targeted opportunities
• Partners with account servicing to develop compelling and impactful content and integrated campaigns for both current and prospective clients
• Measures client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram
• Uses social listening tools and analytics services to generate insight, fuel social conversation and maximise SEO activity
• Supports training for PR professionals and the support teams to develop their digital and social media skills
• Refines methodologies in social media measurement and reporting of ROI
• Stays up to date on best practices and current trends
• Acts as a respected line manager, working closely with line reports to maximise strengths, improve weaknesses and support career development
• Line manages the account team, including coaching, supervision, assessment and review of junior team members.

Campaign Director

• Manage project teams in execution of scope and ensure deliverable quality
• Support project director with client engagement and preparing for discussions
• Deliver project, balancing time and budget while ensuring client satisfaction
• Identify follow on work opportunities to practice leadership
• Scope projects and write proposals
• Develop offering collateral (quals, capability overviews, thought leadership)
• Teach team members analytical and communication skills
• Share industry knowledge and expertise on projects and to team
• Lead by example to foster a culture of partnership, integrity, and excellence
• Apply enterprise capabilities in data science and Gen/Agentic AI to projects
• Create enhanced deliverables (e.g. dashboards, models chatbots, etc.)
• Develop capabilities, automations, and IP to repurpose across projects

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Director, Consumer Experience Lead – SEA

Director, AP Spare Parts Center – APAC

Campaign Director

Associate Director – Upstream Consulting