Director

• Set and drive the CX vision and strategy
• Champion the CX purpose and embed “Design intelligent brand experiences that move people” across BU brands
• Architect and implement the annual BU CX roadmap in line with Marketing BU & Global CX priorities
• Ensure all brand experiences are designed holistically across the full POE (Paid, Owned, Earned) ecosystem including d-Commerce.
• Translate consumer data into actionable experience strategies that deliver measurable brand and business results.
• Ensure CX Journeys are grounded in culture, integrate latest CX trends and are future-focused (long term vs short term)
• Partner with brand teams and agencies to deliver data-powered, emotionally resonant creative ideas.
• Champion Empathy at scale , our Mdlz’s approach to brand building through personalized communication rooted in real consumer understanding.
• Lead the adoption of Gen AI and next-generation tools to enhance storytelling, personalization, and speed to market.
• Apply CX Journey principles to identify and activate the moments that matter for BU brands (Smart Bran Playbook principles)
• Ensure seamless creative delivery and a unified, data-driven brand experience across the full consumer journey
• Optimize BU Media Investment, evolving our media mix to stay ahead of shifts in consumer behaviour and media consumption
• Drive data-led media planning and measurement across the consumer journey.
• Collaborate with creative, media, and technology partners to ensure seamless integration and shared accountability.
• Define partnership governance, annual targets, and success metrics to drive clarity and performance.
• Lead collaboration with creative, media, and technology partners to ensure seamless integration and shared accountability.
• Define partnership governance, annual targets, and success metrics to drive clarity and performance.
• Drive digital transformation through leadership of Global Consumer Digital and d-Commerce Strategy and support critical BU pilots
• Develop digital marketing strategy and roadmap inc metrics to measure success across Brands
• Drive Digital Marketing capability building / upskilling

Director, Consumer Experience Lead – SEA

• Provide leadership for Spare Parts Center operations across Southeast Asia and Australia
• Lead the transformation of regional Parts Centers
• Design and implement standardized organizational structures
• Execute the long‑term APAC Parts Center strategy
• Lead end‑to‑end spare parts operations
• Actively contribute as a member of the APAC Parts Center leadership team
• Own P&L responsibility for SEA and Australia Parts Centers
• Lead, develop, and grow the SEA and Australia Parts Center organizations
• Manage existing business segments while identifying and developing new growth opportunities

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Director, Consumer Experience Lead – SEA

Director, AP Spare Parts Center – APAC