Digital Marketing

• Develop and maintain digital marketing strategies across a variety of channels for multiple company accounts.
• Identify, create, scale, and report on cost-effective lead-generating strategies for clients.
• Develop advertising campaigns and facilitate the production of creative assets.
• Identify and grow prospecting and remarketing audiences, using analytics to inform decisions.
• Manage significant marketing budgets to achieve company goals.
• Measure and analyze performance, and identify new opportunities based on customer and business data.
• Assist in backlink strategy development to help raise a customer’s Domain Authority.
• Implement and test new creative messaging, landing pages, campaigns, and tools to drive better organic performance.
• Create and present monthly online performance dashboards utilizing Google Analytics metrics.
• Optimize website content with on-page SEO best practices relative to the customer’s service offerings.
• Conduct competitor analysis for keywords, backlinks, etc. to ensure customer success.
• Complete website audits and continuous marketing assessments for professional services clients including keyword optimization.

SEO Digital Marketing Associate

• Own the success of SMB clients across various channels
• Handle client relationships with poise and confidence
• Project manage and organize accounts effectively
• Build relationships with points of contact
• Apply deep technical knowledge of Strategy, Paid Media, SEO, and CRO
• Exhibit a very strong SaaS background

Digital Marketing Strategist – Startups/SMB

• Maintain brand consistency across website, sales collateral, presentations, campaigns, events, partner materials, and digital touchpoints.
• Create and adapt digital marketing assets, including one-pagers, solution briefs, landing pages, website graphics, pitch decks, infographics, event collateral, case study layouts, and buyer journey materials.
• Support website content updates, landing pages, digital content refreshes, user experience improvements, and SEO-informed content structure.
• Partner with sales, product marketing, communications, and subject matter experts to develop clear, compelling customer-facing materials.
• Build reusable templates for decks, one-pagers, website assets, event materials, and sales collateral to improve consistency and speed.
• Translate complex products, technical topics, and market priorities into visually compelling, audience-friendly content.
• Organize and maintain a library of current, on-brand marketing and sales enablement assets.
• Use website and content performance data to recommend improvements to digital experiences, landing pages, and marketing materials.
• Coordinate with agencies, freelancers, designers, and web vendors as needed.

Brand & Digital Marketing Manager

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

Local & Digital Marketing Associate

• Lead paid media strategy and execution across platforms including Google Ads, Meta, YouTube, and emerging channels to drive acquisition, engagement, and donations
• Own campaign planning, budget allocation, performance optimization, and ROI across all paid channels
• Develop audience targeting, retargeting, and conversion strategies to improve efficiency and scale results
• Build and manage full-funnel digital strategies that convert awareness into action and conversion
• Lead SEO and SEM strategy to increase visibility, traffic, and high-intent conversions
• Optimize website performance, landing pages, keyword strategy, technical SEO, and user journeys
• Lead digital fundraising strategies that grow donor acquisition, retention, and revenue
• Own performance reporting across channels, translating data into actionable recommendations
• Lead and support a digital marketing team across paid media, SEO, and social channels

Senior Digital Marketing Manager

• Execute and oversee paid media campaigns end-to-end across paid search, paid social, display, and programmatic channels.
• Translate high-level paid media strategies into actionable plans for agency partners.
• Manage day-to-day relationships with media partners, ensuring alignment on objectives, campaign execution, deliverables, and compliance with BoatUS brand standards.
• Coordinate campaign launches with internal teams and external vendors, ensuring seamless workflows and accountability.
• Oversee budget pacing, reallocations, and reporting to maintain efficiency and prevent overspend.
• Own the execution and oversight of traditional and digital media buys, including placement strategy, budget stewardship, and performance evaluation.
• Monitor KPIs across all paid channels, providing timely updates and actionable recommendations to internal teams and leadership.
• Collaborate cross-functionally with internal BoatUS teams, including SEO, Email, Partnerships, and Creative to ensure integrated, consistent, and timely execution of marketing initiatives across channels.
• Lead end-to-end execution of Direct Mail drops: audience/list coordination, vendor processing instructions, quality checks, and deployment readiness.

Digital Marketing Program Lead

• Author and update website content.
• Create web pages such as event pages, blogs, landing pages and news articles.
• Aid in maintenance of the Canadian website.
• Update content, add new components and assist with testing.
• Assist in video platform maintenance such as YouTube.
• Participates in uploading videos, organizing content, creating best practices for each platform and optimizing video engagement.
• Compile keyword research for search engine optimization and paid advertising, as well as building ad audiences.
• Coordinate with regional colleagues for Google My Business updates and maintenance.
• Follow trends and developments through social listening.
• Identifies, investigates, and analyzes possible new content opportunities.
• Research ad platforms best practices, new ad features within current platforms such as Meta, LinkedIn, Google, etc. and new to MMA ad platforms.
• Research AI engine best practices for content performance, including prompts to target, formatting updates to pages, and performance metrics to track.
• Assist in analyzing competitor performance on a periodic basis for multiple marketing channels.
• Screen and analyze website for various technical SEO checks and page speed improvements.
• Obtain individual channel metrics and support analysis.

Digital Marketing Intern

• Assist in the planning, execution, and optimization of client accounts
• Manage social media Pay-Per-Click (PPC) campaigns
• Improve quality of SEM campaigns with improvement on reporting of defined overall company objectives
• Monitor digital trends, emerging technologies, and risks
• Regularly provide feedback and insights gained in support of business objectives
• Develop web measurement strategies and reporting of key business metrics
• Monitor campaign and website performance via analytic tools and provide feedback and actionable insights to business stakeholders
• Create and maintain metrics and reports on marketing campaigns
• Monitor campaign results, analyze key metrics and optimization results

Digital Marketing Analyst

• Responsible for executing marketing advertising programs and performing regular analysis and reporting in support of digital marketing initiatives.
• Collaborates with cross-functional teams, manages multiple projects across various digital channels, and utilizes data-driven insights to optimize performance and achieve marketing objectives.
• Collect and analyze data across digital marketing channels, including website analytics, email campaigns, and pay-per-click (PPC) advertising.
• Monitor key performance indicators (KPIs) and deliver weekly/monthly performance reports to stakeholders (e.g., traffic, conversion rate, CPA/ROAS, and engagement).
• Identify opportunities to improve conversion rates, user experience, and the online customer journey by analyzing data and user behavior.
• Partner with the Digital Content team to analyze website performance, keyword rankings, and organic traffic to improve organic growth.
• Build dashboards and reports (e.g., Looker Studio or Power BI) and refresh them on an agreed cadence to communicate performance and insights to stakeholders.
• Collaborate with marketing, design, content, and development teams to implement data-driven strategies and deliver shared goals.
• Execute paid digital advertising and partner with the business to optimize targeting, conversions, and overall campaign performance (e.g., ROAS, CPA, and lead quality).
• Identify project risks and implement mitigation plans to keep work on track.

Digital Marketing Analyst, Senior

• Design, deliver, and oversee online courses across Business Administration, Marketing, Digital Marketing and related disciplines.
• Mentor adjunct faculty, staff, and other program stakeholders.
• Participate in service to the discipline and the institution, both internally and externally.
• Model professional and collegial behavior that cultivates mutual respect, trust, transparent communication, and appropriate confidentiality with faculty peers, staff, and university leadership.
• Other projects as agreed with and assigned by the Dean.

Full Time Faculty – Assistant or Associate Professor of Digital Marketing

• Manage and grow our online presence (social media, Google, etc.)
• Make outbound calls to prospective clients, referral sources, and partners
• Set appointments and coordinate meetings with facilities and families
• Develop and maintain relationships with hospitals, rehab centers, and senior communities
• Assist with marketing campaigns and lead generation strategies
• Track leads, conversions, and outreach efforts

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