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SEO Digital Marketing Associate
KME.digitalDigital Marketing Associate focusing on SEO at KME.digital, developing and maintaining multi-channel marketing strategies for diverse company accounts.
About the role
Key responsibilities & impact- Develop and maintain digital marketing strategies across a variety of channels for multiple company accounts.
- Identify, create, scale, and report on cost-effective lead-generating strategies for clients.
- Develop advertising campaigns and facilitate the production of creative assets.
- Identify and grow prospecting and remarketing audiences, using analytics to inform decisions.
- Manage significant marketing budgets to achieve company goals.
- Measure and analyze performance, and identify new opportunities based on customer and business data.
- Assist in backlink strategy development to help raise a customer’s Domain Authority.
- Implement and test new creative messaging, landing pages, campaigns, and tools to drive better organic performance.
- Create and present monthly online performance dashboards utilizing Google Analytics metrics.
- Optimize website content with on-page SEO best practices relative to the customer’s service offerings.
- Conduct competitor analysis for keywords, backlinks, etc. to ensure customer success.
- Complete website audits and continuous marketing assessments for professional services clients including keyword optimization.
Requirements
What you’ll need- Strong understanding of online marketing channels such as text and display advertising, search engine marketing, social media marketing, and native advertising.
- Must have a passion for metrics and quantitative analysis to turn analysis into actionable strategies, and optimize organic traffic performance.
- Must be able to work in a fast-paced environment with tight deadlines and great collaboration.
- Ability to understand client objectives and build effective strategies to meet client needs.
- Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs.
- Must be highly driven with a customer-centric attitude and the ability to work entrepreneurially on a small team.
- Genuine interest in staying on top of the latest marketing trends and changes.
- Comfortable speaking to clients and clearly presenting marketing strategies and analytics.
- Strong writing and presentation skills.
Benefits
Comp & perks- Health/Vision/Dental Insurance
- Disability & Life Insurance
- 401 (k) Plan & Employer Matching
- Professional Development Assistance
- Flexible Work Schedule
- Paid Time Off (15 Vacation Days and 10 Personal Days)
- Fun Virtual & In-Person Team Outings
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketing strategieslead generationadvertising campaignsanalyticsbacklink strategySEOwebsite auditskeyword optimizationperformance measurementcompetitor analysis
Soft Skills
quantitative analysiscollaborationclient objectives understandingdata analysiscustomer-centric attitudeentrepreneurial mindsetpresentation skillswriting skillsadaptabilitypassion for marketing trends