Digital Marketing

• Own the WordPress → HubSpot CMS migration end-to-end — redirect strategy, URL architecture, link-equity preservation, technical QA, post-launch monitoring
• Design and implement schema markup and structured data to maximize visibility in both Google SERPs and LLM answer engines
• Define and execute our AEO (Answer Engine Optimization) strategy — structure content so Perplexity, ChatGPT, and Claude cite TrustYou as the authoritative source for hospitality software
• Optimize Core Web Vitals, site architecture, internal linking, sitemap, and robots.txt management
• Maintain and extend HubSpot CMS modules, templates, and theme tokens, building on the 2026 modular brand system
• Build measurement infrastructure in GA4 + Looker that connects technical SEO performance to pipeline and revenue
• Work with Claude AI agents for content generation, technical audits, and schema generation — we expect you to leverage AI to multiply your output
• Edit and direct SEO content production, partnering with marketing leadership on editorial calendar
• Run targeted CRO and A/B testing on conversion-critical pages (pricing, demo request, content-gated assets)

Digital Marketing Manager

• Lead and support a small team of digital marketing specialists
• Manage the performance of websites and digital channels
• Use content marketing to improve search visibility
• Analyse performance data and share clear insights

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Digital Marketing Manager

Senior Digital Marketing Manager – 12 months contract