Digital Marketing

• Own the success of SMB clients across various channels
• Handle client relationships with poise and confidence
• Project manage and organize accounts effectively
• Build relationships with points of contact
• Apply deep technical knowledge of Strategy, Paid Media, SEO, and CRO
• Exhibit a very strong SaaS background

Digital Marketing Strategist – Startups/SMB

• Maintain brand consistency across website, sales collateral, presentations, campaigns, events, partner materials, and digital touchpoints.
• Create and adapt digital marketing assets, including one-pagers, solution briefs, landing pages, website graphics, pitch decks, infographics, event collateral, case study layouts, and buyer journey materials.
• Support website content updates, landing pages, digital content refreshes, user experience improvements, and SEO-informed content structure.
• Partner with sales, product marketing, communications, and subject matter experts to develop clear, compelling customer-facing materials.
• Build reusable templates for decks, one-pagers, website assets, event materials, and sales collateral to improve consistency and speed.
• Translate complex products, technical topics, and market priorities into visually compelling, audience-friendly content.
• Organize and maintain a library of current, on-brand marketing and sales enablement assets.
• Use website and content performance data to recommend improvements to digital experiences, landing pages, and marketing materials.
• Coordinate with agencies, freelancers, designers, and web vendors as needed.

Brand & Digital Marketing Manager

• Own bartaco's digital marketing engine — from paid media strategy and performance to CRM, website, and marketing analytics.
• Build the infrastructure, set the plan, manage partners and/or execute the campaign, and own the results.
• Bring analytical rigor to every investment decision, connecting media math to real business outcomes — impressions to awareness, spend to covers, campaigns to revenue.
• Build bartaco's end-to-end paid media strategy and performance from the ground up across paid social (Meta, TikTok), paid search (Google), programmatic (CTV, OLV, display), and 3rd party delivery/catering platforms (UberEats, DoorDash, ezCater).
• Develop media plans grounded in marketing math — connecting budget to impression targets, reach and frequency requirements, CPM assumptions, and awareness or conversion goals.
• Own budget allocation decisions across channels; build the rationale for how dollars are deployed and reallocated based on performance.
• Manage agency and vendor relationships, holding partners accountable to results.
• Build and execute a testing roadmap across creative, audiences, offers, and dayparts.
• Own the digital marketing measurement framework: define KPIs, build dashboards, deliver post-campaign readouts, and translate performance data into actionable insights for leadership.
• Design incrementality-based measurement approaches — including test/control structures.
• Own CRM and lifecycle marketing across email and SMS, including segmentation strategy, automation flows, list growth, and performance optimization.
• Build and manage marketing journeys that drive repeat visits, reactivating lapsed guests, and increasing lifetime value.

Director of Digital Marketing

• Plan and coordinate local marketing initiatives, events, and outreach efforts that increase brand awareness and generate leads
• Build and maintain partnerships with schools, parent groups, PTAs, local businesses, community organizations, and other referral sources
• Represent British Swim School at local events, networking opportunities, community functions, and promotional activities
• Identify opportunities for grassroots marketing, sponsorships, brand collaborations, and local visibility
• Help execute local promotions and community campaigns that align with enrollment goals and seasonal priorities
• Manage the creation, coordination, and execution of digital marketing campaigns across email, SMS, website, and social media
• Write and edit marketing copy for campaigns, ads, landing pages, promotional messages, and customer-facing communications
• Coordinate campaign calendars, creative assets, approvals, and launch timelines across multiple channels
• Support campaign execution with digital marketing and advertising partners to ensure campaigns are set up correctly and launched on time
• Work with corporate website partners and digital vendors to update website content, promotions, landing pages, and key messaging
• Assist with social media planning, content coordination, publishing schedules, and brand consistency
• Serve as a key point of contact for local marketing execution with corporate support teams and external marketing partners
• Manage relationships and communication with website vendors, digital spend partners, social media partners, and other marketing service providers
• Submit requests, track deliverables, follow up on timelines, and ensure projects move forward efficiently
• Help maintain consistency between local promotions, national branding, website messaging, and digital campaign execution
• Track campaign results across email, SMS, paid digital, website, social media, and local marketing initiatives
• Monitor and analyze key performance metrics such as leads, conversions, traffic, engagement, cost per lead, and ROI
• Provide regular reports and insights on campaign performance, marketing spend, and areas for improvement
• Use data to recommend optimizations to messaging, audience targeting, channel performance, and local outreach efforts
• Help ensure campaigns and marketing efforts are aligned with business goals and enrollment targets.

Local & Digital Marketing Associate

• Lead paid media strategy and execution across platforms including Google Ads, Meta, YouTube, and emerging channels to drive acquisition, engagement, and donations
• Own campaign planning, budget allocation, performance optimization, and ROI across all paid channels
• Develop audience targeting, retargeting, and conversion strategies to improve efficiency and scale results
• Build and manage full-funnel digital strategies that convert awareness into action and conversion
• Lead SEO and SEM strategy to increase visibility, traffic, and high-intent conversions
• Optimize website performance, landing pages, keyword strategy, technical SEO, and user journeys
• Lead digital fundraising strategies that grow donor acquisition, retention, and revenue
• Own performance reporting across channels, translating data into actionable recommendations
• Lead and support a digital marketing team across paid media, SEO, and social channels

Senior Digital Marketing Manager

• Manage complex and/or high-risk projects, plans, and campaigns within the digital, social, and content marketing space
• Collaborate across cross-functional teams and agencies
• Lead paid media experiments and build measurement plans to demonstrate business impact
• Develop refreshing digital marketing strategies and execute comprehensive Paid Social & Display plans to scale profitable growth

Digital Marketing Manager – Paid Social, Programmatic, Creative

• Lead the modernization and strategy and execution for Litera.com, prioritizing high impact areas that advance our corporate message, positioning, and AEO presence
• Manage our team of web developers, and digital marketers as well as contract resources
• Oversee website architecture leveraging Drupal CMS
• Develop and regularly report on key performance metrics to track the impact of tests and initiatives
• Optimize for customer and user journeys to create intuitive pathways to uncover answers quickly
• Lead stakeholders across functions to ensure high priority content is well-maintained, and older content is removed
• Lead the technical strategy, maintenance, and optimization of litera.com, ensuring best-in-class performance, security, and privacy in collaboration with Litera’s engineering team
• Drive AEO and SEO search visibility in strategic areas of the business through implementing best practices
• Monitor key web traffic, performance, and ROI KPI’s
• Drive improvement of the Webstore eCommerce platform to maximize conversion rates and revenue

Senior Manager, Web and Digital Marketing

• Shape and execute the digital marketing roadmap for both direct-to-physician and direct-to-patient initiatives.
• Launch and optimize integrated digital campaigns across email, web, paid media, social, and search.
• Work closely with internal team and agencies in the creation of creative assets (emails, landing pages, ads, infographics, videos).
• Measure campaign performance and ROI, building dashboards to track campaign engagement, conversion, and pipeline contribution.
• Continuously test, learn, and optimize creative, targeting, and channel mix to improve efficiency and impact.
• Lead campaign development, build-outs, execution, and reporting within Salesforce Marketing Cloud Engage.

Digital Marketing Associate

• Design, deliver, and oversee online courses across Business Administration, Marketing, Digital Marketing and related disciplines.
• Mentor adjunct faculty, staff, and other program stakeholders.
• Participate in service to the discipline and the institution, both internally and externally.
• Model professional and collegial behavior that cultivates mutual respect, trust, transparent communication, and appropriate confidentiality with faculty peers, staff, and university leadership.
• Other projects as agreed with and assigned by the Dean.

Full Time Faculty – Assistant or Associate Professor of Digital Marketing

• Diagnose business needs across Wholesale, JV, Retail, and Correspondent channels.
• Translate business needs into clear digital marketing requirements and success metrics.
• Build strong cross-functional relationships.
• Identify and optimize authenticated web and mobile app experiences.
• Ensure digital experiences support cohesive performance across various traffic channels.
• Partner across teams to align priorities and define project scope.
• Monitor performance of key initiatives and surface insights.

Digital Marketing Manager

• Help develop and implement well-thought-out strategic marketing plans for Digital Marketing to generate Ecommerce sales.
• Report to the Manager, Digital Marketing and collaborate with Digital Marketing, Digital Experience, and Merchandising as well as outside partners and vendors.
• Partner with internal buying offices and external vendors to execute paid vendor campaigns.

Associate Digital Marketing Analyst

• Help develop and implement strategic marketing plans for Digital Marketing
• Report to the Manager, Digital Marketing and collaborate with various teams
• Manage schedule of deadlines for upcoming campaigns
• Oversee shared internal documents communicating campaign information
• Assist with trafficking on-site activations and affiliate coupon/offers
• Confirm campaigns go live on schedule dates
• Assist with pulling data for Business reports and research

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