Digital Marketing

• Manage, coach, and develop a team of 4–7 direct reports across Global Digital Marketing, ensuring each team member has clear priorities, measurable goals, accountability, and development plans
• Own the Global Digital Marketing Plan across regions, channels, and digital touchpoints
• Use Google Analytics, HubSpot, social, advertising, website, and CRM-connected data to assess performance across regions, campaigns, and channels
• Serve as a global owner for HubSpot, marketing automation, lead management, reporting, campaign attribution, and data governance
• Lead brand governance, copy review, and approval processes to ensure alignment with QARA requirements

Senior Manager – Global Digital Marketing

• Developing and implementing digital marketing strategies to enhance brand visibility and engagement
• Managing and optimizing marketing campaigns using Adobe Experience Manager to drive performance
• Conducting competitive analysis and market research to inform strategic decisions
• Utilizing data-driven insights and digital analytics to refine marketing initiatives and improve outcomes
• Overseeing content management and delivery across multiple digital platforms
• Engaging with stakeholders to align marketing strategies with business objectives
• Analyzing campaign performance metrics to identify trends and opportunities for improvement
• Coordinating digital content creation and distribution to target specific audience segments
• Leading the development of communications strategies to effectively reach and engage target audiences
• Collaborating with cross-functional teams to support digital business development efforts

Senior Digital Marketing Technologist

• Support the execution of digital marketing initiatives across multiple channels, including social media, website, email marketing, paid advertising, and membership recruitment campaigns
• Monitor campaign performance and support A/B testing efforts
• Analyze data and provide actionable insights to improve marketing effectiveness
• Schedule and publish content across all platforms
• Write engaging captions aligned with brand voice
• Monitor community comments/messages and track performance trends
• Develop graphics, flyers, digital ads, and marketing materials using brand templates
• Format content for multiple platforms and assist with photography/video coordination
• Manage editorial calendars and write/publish blog content
• Update landing pages and website content for accuracy
• Assist with launching/monitoring paid advertising campaigns across Google, Meta, and YouTube/OTT
• Run A/B testing on digital ads, email campaigns, and landing pages
• Partner closely with the Membership team to track lead generation
• Compile weekly and monthly performance dashboards and reports

Digital Marketing, Content Specialist

• Execute and optimize all digital marketing activities including PPC, SEO, Paid Social, Websites, Visualizers, Marketing Automation to drive demand, increase brand visibility and maximize ROI
• Implement and manage top-of-funnel digital advertising campaigns to target and attract potential customers
• Coordinate pay-per-click (PPC) advertising and SEO efforts with assisting agencies and monitor performance to maximize ROI
• Maintain the brand's digital experience and websites to ensure a seamless user experience, including the execution of content and PDP updates via WordPress
• Organize and perform quality assurance (QA) and user acceptance testing (UAT) to ensure accuracy and functionality of digital marketing assets
• Collaborate with the corporate digital marketing team to continuously improve our websites, including enhancements and troubleshooting of website errors and bugs
• Execute lead generation, nurture and communication campaigns in collaboration with brand and channel teams, utilizing email marketing best practices
• Oversee the organization of leads within marketing automation platforms
• Evaluate the effectiveness of digital campaigns and make data-driven recommendations for improvements
• Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement
• Monitor website usage / activity, campaign effectiveness for digital activities and marketing automation that are aligned with BU KPIs
• Deliver monthly performance reports
• Recommend optimizations and pivots to all digital activities based on reporting

Digital Marketing Specialist

• lead the overhaul of Cisco’s careers site, translating complex requirements into high-quality visual designs
• enhance the candidate journey by mapping user flows and defining logical site structures
• apply our new talent brand creative across a variety of touchpoints
• partner with the Cisco Brand team
• serve as the internal expert for our Phenom CMS
• proactively identify and implement AI-enhanced technologies
• build, maintain, and evolve web pages and job descriptions pages
• act as the primary technical resource for the Careers site
• review and audit competitor sites and refine the candidate experience
• use Figma and Adobe Creative Suite to create and adapt digital assets
• monitor uptime, page speed, and crawlability
• re-design our approach to email along the hiring journey
• build and maintain dashboards that track website, email, and marketing channel performance
• advance our careers site functionality including an enhanced search experience and AI chat bot
• prioritize digital accessibility (#a11y) across all touch points.

Digital Marketing Designer, Talent Brand

• Lead hands-on-keyboard execution on Paid Social
• Collaborate with our media agency on Programmatic marketing
• Build measurement plans to demonstrate business impact
• Project manage digital creative production

Digital Marketing Manager – Paid Social, Programmatic, Creative

• Own and continuously optimize multi-channel digital acquisition strategy across paid, organic/SEO, content, email, and partnership channels — using AI tools to accelerate analysis, testing, and execution at every layer
• Build AI-powered reporting frameworks and performance dashboards that give leadership real-time visibility with less manual effort and faster cycle times
• Develop and execute 6–12 month AI-integrated digital growth roadmaps aligned to practice-specific and enterprise growth priorities
• Partner cross-functionally with analytics, product, design, and practice leadership to improve website experience, content strategy, and conversion performance
• Identify and pilot net-new revenue and lead generation opportunities — including marketplace partnerships, content-driven demand, and AI-assisted intent-based outreach through SIGNAL

Digital Marketing jobs in North Carolina

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